Acura Previews Hybrid SUV Prototype During Global Honda Business Briefing

During a global Honda business briefing in Japan today, a next-generation Acura Hybrid SUV Prototype was revealed that previews one of 15 new Acura and Honda hybrid models the company plans for introduction globally, primarily in North America, by 2030.

“Honda will reallocate more development and production resources into hybrid models to accelerate the market launch ahead of the original schedule and increase the number of compelling products,” said Toshihiro Mibe, global CEO of Honda Motor Co., Ltd. “We have made steady progress in the development of hybrid vehicle technologies, where Honda has strengths, based on our belief that hybrid models will continue to be the key to addressing environmental challenges.”

Acura will begin launching its first hybrid models featuring the company’s all-new hybrid system and next-generation platform starting in the next two years. The next generation of the company’s award winning two-motor hybrid system has been improved through advancements such as expanding the range where the engine operates most efficiently and an increase in the driving efficiency of the hybrid unit. In total, Honda will strive to improve the fuel economy of the next-generation hybrid models by more than 10%, while reducing system costs by 30% and further advancing a unique Honda driving experience.  In addition, a newly developed electric AWD unit will allow highly precise and responsive motor control.

Honda also provided an update on the development of the company’s next-generation ADAS (advanced driver assistance system), which is planned for introduction starting in 2028. The advanced system will assist the driver with vehicle operations such as acceleration and steering throughout the entire route all the way to their destination, seamlessly on both expressways and surface roads, based on driver inputs to the navigation system. By applying next-generation ADAS to hybrid models, Honda aims to enable more customers to experience the new value that is achieved by combining the “joy of driving” with a stress-free and comfortable mobility experience.

For more information on the Honda Motor Business Briefing, click here.

About Acura
Acura is a leading premium auto brand committed to delivering expressive styling, innovative engineering and engaging dynamics, all built on the brand’s Precision Crafted Performance DNA. The Acura lineup consists of four models: the Integra sport sedan, and the ADX, RDX, and MDX sport-utility vehicles. About 85% of Acura vehicles sold in America in 2025 were made in America, using domestic and globally made parts.

More information about Acura is available here: 

Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.

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