Brand Group Core boosts vehicle sales, sales revenue and result – restructuring costs have adverse impact – AutoMart Canada

Within the Brand Group Core, the focus is on the consistent implementation of cost reductions from the brands’ performance programs.

The Volkswagen brand is working consistently on the implementation of the “BOOST 2030” corporate strategy with a view to becoming the world’s technologically leading volume manufacturer by 2030.

The key levers are the continuous improvement of efficiency, more intensive cross-brand cooperation and leveraging synergy potentials within the global production and development network.

The production network within the brand group is controlled via five regions in order to effectively utilize regional strengths and to align production even more efficiently.

At the same time, Technical Development is also being reorganized across the brands with a view to significantly reducing development times and reacting faster to the needs of customers and the marketplace.

With the launch of the cross-brand Electric Urban Car Family from 2026 under the project management of SEAT/CUPRA , the Brand Group Core will be setting a further milestone on the way to affordable, sustainable e-mobility.

The four planned models – two from the Volkswagen brand and one each from CUPRA and Škoda – will be built at the Spanish plants in Martorell and Pamplona. The “Electric Urban Car Family” project will unlock synergy potential of more than 600 million euros across the entire product life cycle.