BMW Motorrad remains at the top. – AutoMart Canada

Munich. BMW Motorrad posted another strong result in
2025: for the fourth consecutive year the company delivered more than
200,000 motorcycles to customers — a total of 202,563 units worldwide.
This performance underscores the sustained appeal of our model range
and the operational strength of BMW Motorrad.

Despite a challenging market environment — including a global
decline in the over‑500 cc segment, volatile conditions, intense price
competition, regulatory constraints and new customs rules — BMW
Motorrad achieved a solid sales result. Particularly encouraging:
several markets recorded their best results ever, including Italy,
Spain, Japan, Australia, Portugal, Canada, Malaysia and the
Netherlands. In December, a total of 15,109 motorcycles were sold —
the third‑best December in BMW Motorrad’s history and an impressive
year‑end driver.

“In a demanding market environment we played to our strengths
and performed better than ever in many markets and segments. In key
markets such as Germany we were even able to gain market share (+4.1
p.p. over 500 cc) and expand our market leadership. We owe this
leading position to our commitment to technological leadership, a
consistent strategic focus on brand strength and, not least, an
attractive product offering. BMW Motorrad will continue to build on
these success drivers, which is why I look to 2026 with great confidence.”
Markus Flasch, CEO BMW Motorrad.

Europe shows strength: BMW Motorrad with strong
sales.
A total of 118,814 motorcycles were sold in
Europe, a slight increase versus the previous year. In addition to the
record results already mentioned for Italy, Spain, Portugal and the
Netherlands, the Central Europe region increased its volume to 12,248
units, another new high. Germany remains the strongest single market
worldwide with 25,516 motorcycles sold, followed by France (19,019),
Italy (16,692) and Spain (14,005).

USA, Brazil and China make important contributions to the
overall result.
Key markets outside Europe also
demonstrated convincing sales strength in 2025 despite some
significant restrictions. The USA (14,869), Brazil (14,488) and China
(10,555) made substantial contributions to BMW Motorrad’s overall result.

Product strength as the key to success.
A
decisive success factor was the appealing model range and the launch
of important new models: the BMW R 1300 RT, BMW R 1300 R and BMW R
1300 RS were met with immediate customer enthusiasm. The BMW R 1300 GS
Adventure introduced a year earlier also made a considerable
contribution to sales. The new BMW R 12 G/S, with its legendary
air/oil‑cooled boxer engine, exceeded expectations already in its
launch year.

BMW R 1300 GS Adventure and R 1300 GS lead the way, with the
successful BMW S 1000 RR close behind.
The
highest‑volume models in the portfolio were once again the iconic
boxer models BMW R 1300 GS Adventure (33,570 units) and BMW R 1300 GS
(32,555), while the four‑cylinder power segment was represented by the
BMW S 1000 RR (11,643) in third place.

Strong performance in the middleweight and up to 500 cc
segments.
The middleweight class developed very
positively and reached 41,166 sales, an increase on the previous year,
supported by strong contributions from the BMW F 800 GS, BMW F 900 R
and BMW F 900 GS. Models of the G family performed solidly in the
sub‑500 cc segment — despite the fact that the new BMW F 450 GS,
already celebrated as a concept bike at its presentation, is due to be
launched. The Urban Mobility segment also impressed: C 400 GT,      C
400 X and the fully electric CE 04 and CE 02 together recorded more
than 18,400 sales.

Sporty four‑cylinders: powerful performance at a high
level.
The appeal of performance and riding dynamics
also drove a marked sales increase for BMW Motorrad’s sporty
four‑cylinder models. The S‑series four‑cylinder models accounted for
20,859 units; including the M models BMW M 1000 R, BMW M 1000 RR and
BMW M 1000 XR, the four‑cylinder segment totals 28,408 sold motorcycles.

Outlook for 2026.
With a broad and successful
product portfolio, BMW Motorrad enters 2026 with confidence. The
objective is to further strengthen its leading position in the global
premium motorcycle segment. Customers and fans can again look forward
to numerous highlights, events and emotion‑filled offers around
motorcycling this year — including the market launch of the new BMW F
450 GS in spring and the BMW Motorrad International GS Trophy in
autumn in Romania.