Spotlight on BMW Welt in 2026.

Munich. BMW Welt has firmly established itself as an
integral part of Munich’s cityscape, as well as the cultural and
events scene in the Bavarian capital and beyond. 25 years ago,
planning began for what would become one of Bavaria’s most-visited
attractions. BMW Welt is not only known for its award-winning,
futuristic architecture, but above all, for the opportunity to
experience the BMW Group brands up close.

Planning got underway in 2001, expecting 850,000 visitors per year.
Today, BMW Welt welcomes more than 2.2 visitors annually. This number
includes customers from all over Germany who come to collect their
vehicles – more than 280,000 to date.

BMW Welt offers a one-of-a-kind experience worldwide: In addition to
vehicle collection, visitors can explore the latest models from BMW,
BMW M, MINI, BMW Motorrad and Rolls-Royce Motor Cars through a range
of displays, with the option of individual product consultations, as
well as guided tours for car and architecture enthusiasts –
complemented by the culinary diversity of its four restaurants and
bistros, including the new fine-dining restaurant THE CLOUD by Käfer.

The architect behind BMW Welt, Prof Wolf D. Prix, was a student of
Karl Schwanzer, the man who designed the BMW Four-Cylinder building.
Prix and his team from Coop Himmelb(l)au, comprising a total of 120
architects, concealed 1,200 rooms within BMW Welt. BMW Welt’s
spectacular event spaces are also available for reservation. The BMW
Welt Auditorium is home to Munich’s second-largest stage after the
opera house. Each year, BMW Welt hosts 400 events, including the
Bavarian Sports Award and the Blauer Panther TV & Streaming Award.
More interesting facts and figures can be found in the press
information sheet available for download.

If you have any questions, please contact:

BMW Group Corporate Communications

Lisa Meindl, Spokesperson BMW Museum and BMW Welt
Telephone:
+49-89-382-31668
Email: lisa.meindl@bmw.de

Simone Bauer-Linster, Communications BMW Welt

Telephone: +49 151 601 414 52

Email: Simone.Bauer-Linster@bmw.de

Internet: www.press.bmwgroup.com/deutschland

E-Mail: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide;
the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and
more than 210,000 motorcycles worldwide. The profit before tax in the
financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.

The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.

www.bmwgroup.com

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