ROLLS-ROYCE RETURNS TO SAINT-TROPEZ FOR AN EXTENDED SUMMER SEASON AT CELEBRATED ADDRESSES – AutoMart Canada

• Clients welcomed back to Saint-Tropez for the summer season, with
  the experience continuing until 31 July
• Sixteen Bespoke motor cars presented across four venues that
  define Riviera glamour: La Réserve Ramatuelle, Airelles Château de
  la Messardière, Airelles Pan Deï Palais and Nikki Beach
• Black Badge Spectre Series II, the most powerful Rolls-Royce yet,
  available for clients to drive
• Programme includes drive experiences, private dinners, pétanque
  evenings and curated soirées
• Saint-Tropez followed by the Spirit of Marassi programme on
  Egypt’s North Coast, reflecting a year-round client experience calendar

“The Rolls-Royce ownership experience has always extended
beyond the motor car itself. That understanding shapes where and how
we engage with our clients, bringing Rolls-Royce to the places they
already know and value. Our seasonal programmes reflect the same
philosophy, creating opportunities for clients to experience the
marque in destinations that naturally form part of their lives. This
year’s calendar is our most extensive yet, combining opportunities
to drive the full Rolls-Royce motor car portfolio, including the new
Black Badge Spectre Series II, with time spent enjoying exceptional
hospitality, discovering Bespoke craftsmanship and connecting with
like-minded aficionados in some of the world’s most celebrated
summer destinations.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

In July 2026, Rolls-Royce Motor Cars returns to Saint-Tropez with
its most extensive summer programme to date. Sixteen Bespoke motor
cars, including Black Badge Spectre Series II, are presented across
four of the French Riviera’s most distinguished addresses: La Réserve
Ramatuelle, Airelles Château de la Messardière, Airelles Pan Deï
Palais and Nikki Beach.

The programme reflects a simple principle – meeting clients in
places they already choose to spend their time. Selected through the
marque’s deep understanding of its clients’ lifestyles, Saint-Tropez
forms part of a wider calendar of seasonal experiences, from
Courchevel 1850 in winter to the North Coast of Egypt later this
summer. Each destination offers a distinct expression of luxury in
which to experience a Rolls-Royce motor car.

Suspended in the hills above Saint-Tropez’s Pampelonne Beach, La
Réserve Ramatuelle’s pine groves and light, contemporary architecture
are a private escape from the bustling streets below. Airelles Château
de la Messardière, set within 12 hectares of Mediterranean gardens,
with its iconic château at the heart of the Maison, and a fleet of
four Rolls-Royce Cullinans, captures the high glamour of the Côte
d’Azur. The tranquil gardens of Airelles Pan Deï Palais offer a more
intimate retreat in the heart of Saint-Tropez, while Nikki Beach
remains one of the Riviera’s most celebrated beach clubs.

At each address, clients can connect with the marque via discreet
hospitality spaces. Guests may choose from the full portfolio of
Rolls-Royce motor cars – including Black Badge Spectre Series II, the
most powerful Rolls-Royce ever created – for self-driven journeys
along the Riviera’s sweeping corniches, or enjoy chauffeur-driven
transfers between venues. Members of the marque’s Bespoke Collective
of designers, artisans and engineers will also be available to share
insights into the crafts that define every Rolls-Royce. In addition,
the marque will host private dinners at locations including Airelles
Château de la Messardière, pétanque evenings in Place des Lices using
a Bespoke Rolls-Royce boules set, and opening and closing receptions
at Airelles Pan Deï Palais.

The Saint-Tropez programme reflects not only where Rolls-Royce
clients choose to spend their summers today, but also the marque’s
longstanding relationship with the Riviera, which stretches back to
its earliest years. Sir Henry Royce spent many winters at the nearby
Le Canadel, where he continued his engineering work alongside the
designers and engineers based at Le Rossignol – the location that
inspired the name of the marque’s landmark Coachbuild Collection, Project
Nightingale, announced earlier in 2026.

The summer season continues from 14 to 22 August with the Spirit
of Marassi programme on Egypt’s North Coast, presenting the world of
Rolls-Royce Motor Cars in one of the region’s most sought-after
coastal destinations. Set within a contemporary beachfront villa
overlooking the Mediterranean, the experience centres on Bespoke
commissioning, thoughtfully curated hospitality, and the Middle
Eastern debut of Spectre Series II.

Clients wishing to attend may arrange a private appointment
through Whispers, the marque’s private members’ application, or
through their local Rolls-Royce Motor Cars dealership.