BMW Motorrad ADV-X returns for 2026 with reimagined backcountry route across the Canadian Rockies. – AutoMart Canada

Richmond Hill, ON.  BMW Motorrad ADV-X returns in
2026 with an all-new format, inviting GS riders from across Canada to
experience an adventure reimagined. From September 6–12, 2026,
participants will traverse a predominantly off-road route from
Calgary, Alberta to Kelowna, British Columbia, taking in some of the
most dramatic backcountry terrain in the country.

Reengineered for 2026, ADV-X blends technical off-road riding with
sweeping mountain passes, remote forest trails, and panoramic
viewpoints that reward every kilometre earned. Riders will put their
BMW GS motorcycles to the test across a dynamic mix of gravel roads,
double-track, and single-track sections—building skills, confidence,
and community along the way.

Highlights of the 2026 BMW Motorrad ADV-X include:

• All-new Calgary–Kelowna route: A curated,
  point-to-point backcountry adventure designed by expert guides for
  GS riders of varying skill levels.
• Guided riding experience: Riders are grouped and
  led by experienced instructors, with support from BMW Motorrad
  technicians throughout the event.
• All-inclusive experience: Six nights of
  accommodation, daily breakfast, lunch, dinner, and event programming
  are included.
• Fuel and support included: All required fuel and
  trailside technical support are provided as part of the registration.
• Motorcycle transportation: Transport for
  participants’ GS motorcycles is available from select BMW Motorrad
  retailers, making it easier for riders from across Canada to join
  the event.
• Optional pre-event training: A dedicated off-road
  training day, led by certified BMW Motorrad Off-Road Instructors
  from across Canada, is available for riders who wish to sharpen
  their skills before the adventure begins.

This announcement of the 2026 ADV‑X comes on the heels of a standout
year for the BMW GS nameplate in Canada, marked by the successful
launches of the R 1300 GS Adventure and R 12 G/S and continued growth
of the GS rider community. These models have further strengthened BMW
Motorrad’s position in the adventure segment, attracting new riders
while deepening loyalty among long-time GS enthusiasts.

ADV‑X is a natural extension of this momentum—an immersive,
real-world proving ground for BMW GS motorcycles and the riders who
choose them. Designed to celebrate exploration, capability, and
community, the program offers GS riders across Canada an opportunity
to experience their bikes as they were meant to be ridden, while
connecting with a passionate and rapidly growing GS community.

The BMW Motorrad ADV-X program is managed and hosted in partnership
with Enduro Park Canada. For more information and registration
details, please visit www.advx.ca.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

marc.belcourt@bmwgroup.ca
                                    

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

jean-francois.taylor@bmwgroup.ca