ROLLS-ROYCE ANNOUNCES AN ENTIRELY NEW PROPOSITION IN SUPER-LUXURY: THE COACHBUILD COLLECTION – AutoMart Canada

• Rolls-Royce introduces the Coachbuild Collection: a new
  proposition in super-luxury
• Unites a coachbuilt motor car with a multi-year journey of
  unforgettable experiences
• A Coachbuild Collection is a limited number production motor car,
  conceived and authored by Rolls-Royce, never to be repeated
• Entry by invitation only via the marque’s global Private Office
  network, offered to clients with a deep affinity for Rolls-Royce design
• Offers extraordinary access to the motor car’s creative and
  engineering development
• Private events hosted for clients in the world’s most desirable destinations

“I have had the privilege of meeting clients around the world who
seek the very pinnacle in luxury and share an extraordinary passion
for Rolls-Royce design. It became clear that they wished to see not
only what Rolls-Royce would create if left entirely to its own
imagination and with the freedom offered by coachbuilding, but they
also wanted to witness that journey at every stage. Coachbuild
Collection is the result. This is something the super-luxury world
has never seen before. The experience of this programme is
inseparable from the motor car itself, and both will be brought to
life with the care and ambition worthy of the collectors who
inspired them – and of Rolls-Royce itself.”

Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

In response to global client demand, Rolls-Royce Motor Cars
announces the Coachbuild Collection: an entirely new proposition in
super-luxury, in which a true coachbuilt motor car and an
extraordinary multi-year programme of experiences are conceived as
one. Each Coachbuild Collection is rare and extravagant, authored
entirely by Rolls-Royce and created on a completely new canvas, never
to be repeated. Clients with a special affinity for the marque are
invited to participate in the programme through the global Rolls-Royce
Private Office network.

AN UNPRECEDENTED COACHBUILDING LEGACY

Coachbuilding has been central
to Rolls-Royce since the marque was founded. In the
earliest years, a rolling chassis was delivered to specialist
coachbuilders, who would design and construct a body of almost any
form to the client’s precise requirements – similar to commissioning a
suit on Savile Row or a dress from a Paris couturier. Charles Rolls
and Henry Royce introduced one critical constraint: fixed proportions
around the radiator ensured every motor car remained unmistakably a
Rolls-Royce. That discipline endures today, enabling creative freedom
while preserving an identity more than 120 years in the making.

THE WORLD’S MOST DESIGN-LITERATE COLLECTORS

The announcement of landmark coachbuilt motor cars in the Goodwood
era – Sweptail in
2017, Boat
Tail in 2021, Droptail in
2023 – deepened the affinity that the world’s most influential
collectors had long held for Rolls-Royce design. For a significant and
growing number among them, admiration evolved into something more.

What distinguished this group was the nature of their ambition.
They were not seeking to direct the design process themselves.
Instead, they were fascinated by the idea of entrusting Rolls-Royce to
create something entirely of its own – to see what would emerge when
the marque expressed its design principles with the total freedom of
coachbuilding. This dialogue, sustained over years and geographies,
became the foundation of the Coachbuild Collection.

THE COACHBUILD COLLECTION PROGRAMME

A Coachbuild Collection begins with a true coachbuilt
motor car: a wholly unique body style formed, built and handcrafted by
Rolls-Royce’s Coachbuild department. These motor cars will be fully
homologated, road-legal, and created to be driven. Each Coachbuild
Collection will be strictly limited in number and will never be
repeated. Those clients known to have a special affinity for the
Rolls-Royce brand, and who the marque believes would be fascinated to
be part of such a remarkable project, are invited to participate in
the programme through the marque’s global Private Office network:
unique, creative and social spaces, located in Dubai, Seoul, Shanghai,
New York, and at the Home of Rolls-Royce in Goodwood.

Rolls-Royce recognised that the collectors drawn to this
proposition are equally collectors of singular experiences, and
conceived a programme of equal ambition to reflect this. For the first
Coachbuild Collection, clients will be granted exclusive access to
closed testing facilities, witnessing the motor car’s development
across performance and climate extremes. They will travel to locations
chosen for their deep connection to this motor car’s story. They will
be granted rare access to the innermost design studios within
Rolls-Royce. They will be welcomed into the ateliers of master
craftspeople from adjacent worlds within super-luxury, whose
dedication to perfection mirrors that of Rolls-Royce itself. Clients
will also gather in the world’s most desirable destinations for
remarkable, curated private events at which the designers behind each
Coachbuild Collection will share the inspirations and convictions that
shaped it.

THE FIRST COACHBUILD COLLECTION

The design and engineering treatment of a Rolls-Royce
Coachbuild Collection – as well as the number of motor cars produced,
the features within them, and the experiences that participation
unlocks – is not fixed and will be curated to serve the singular
vision of each Collection.

The first Rolls-Royce Coachbuild Collection will be a fully
electric motor car, reflecting the passion that so many clients have
for a fully electric Rolls-Royce. Many of the collectors who inspired
the Coachbuild Collections programme are existing Spectre owners who
celebrate how its electric powertrain elevates the Rolls-Royce
experience. For these individuals, the question of how the first
Coachbuild Collection should be powered had only one answer. That so
many of the world’s most exacting collectors responded this way is the
most authentic measure of what Rolls-Royce has achieved with electrification.

“Coachbuild Collection clients seek to experience at the absolute
pinnacle of our craft. What we will reveal in April is an
extraordinary expression of contemporary Rolls-Royce coachbuilding,
extravagant and yet silent.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

The inaugural Coachbuild Collection represents a
deeply considered first statement – one shaped as much by the
convictions of its collectors as by the marque itself. Further details
will be announced in April 2026.