ROLLS-ROYCE MOTOR CARS LONDON CELEBRATES FIVE YEARS OF EXCELLENCE – AutoMart Canada

• Rolls-Royce Motor Cars London celebrates fifth anniversary of its
  showroom in the heart of Mayfair
• Rolls-Royce Motor Cars London was the first showroom worldwide to
  debut the new visual identity, before a global rollout across the
  marque’s network of showrooms
• To commemorate the five-year anniversary, Rolls-Royce Motor Cars
  reflects on the remarkable events, achievements and highlights since
  opening its doors

 

“Mayfair has long been the home of Rolls-Royce Motor Cars; this
part of London has real meaning for the brand, indelibly associated
with the marque’s co-founder, The Hon. Charles Stewart Rolls.
Following a relocation and extensive redesign, five years ago we
unveiled our new showroom at 50 Berkeley Street. Since opening the
dealership here, we have created some remarkable brand experiences
for our clients and won several global and regional awards for our
contribution to the marque’s success. I would like to thank the team
for all their hard work and determination over the last five
years.”
Claus Andersen, Brand Director, Rolls-Royce Motor
Cars London

Mayfair has a long-standing connection with the marque; The Hon.
Charles Stewart Rolls was born in Hill Street in 1877, and the
headquarters of Rolls-Royce Ltd was located at 14/15 Conduit Street –
only a short distance from today’s showroom on Berkeley Street – for
much of the twentieth century.

Five years ago, after extensive research, planning and
restoration, Rolls-Royce Motor Cars London opened its doors at its
current location. Since unveiling the new showroom, with its elegant
and contemporary design, Rolls-Royce Motor Cars London has been
awarded several prestigious accolades for the team’s commitment to
providing clients with excellent service and outstanding client
experiences. From exclusive parties and events, to showcasing the
pinnacle of contemporary craft for London Craft Week, Rolls-Royce
Motor Cars London has enjoyed a remarkable five years in its current
location, in W1.

Highlights from the past five years include:

GLOBAL RECOGNITION

Since unveiling its new visual identity in 2021, Rolls-Royce
Motor Cars London has received seven regional and global awards for
its contribution to the marque’s global success and delivery of
personalised client experiences. In 2022, Rolls-Royce Motor Cars
London was named Rolls-Royce Motor Cars Global Dealer of the Year –
the second time it received the accolade. This year, it was named
Global Bespoke Dealer of the Year, recognising the team’s expertise in
guiding clients through Rolls-Royce’s renowned personalisation
process, working in close partnership with the Bespoke Collective of
designers and craftspeople at the Home of Rolls-Royce in Goodwood to
realise the most ambitious individual commissions.

CELEBRATING CONTEMPORARY CRAFTSMANSHIP

At the very heart of the Rolls-Royce marque lies a deep
commitment to creativity and artisanal excellence, resulting in an
unrivalled client experience regarding the commissioning of truly
unique and personal motor cars. It is fitting, then, that over the
last five years, Rolls-Royce Motor Cars London has supported London
Craft Week, transforming the showroom to showcase the exceptional
works of craftsmanship designed and handmade by Rolls-Royce’s artisans
and designers. Each year an entirely different yet exquisite example
of craftsmanship has been created, illustrating the broad scope of the
marque’s Bespoke capabilities. From a hand-painted fascia inspired by
the shores of the Riviera, to an exquisite 3D artwork inspired by the
rich and remarkable flora and fauna of the British Isles, the showroom
has celebrated contemporary creativity and hosted craftsmanship events
for clients and media.

Rolls-Royce Motor Cars London will once again participate in
this year’s London Craft Week. To celebrate the twelfth year of the
event, artisans from the Home of Rolls-Royce at Goodwood have created
an intricate display, featuring two highly Bespoke Galleries, inspired
by the world of haute couture and jewellery design. The exhibition
will be on display at Rolls-Royce Motor Cars London, from 11 to 17 May 2026.