Genesis Canada has recently enhanced its partnership with the Presidents Cup by becoming the Official Automobile Sponsor through 2026. This synergistic alliance is set to enrich this year’s event, which is slated to occur at The Royal Montreal Golf Club in Québec from September 24-29.
The Presidents Cup, contested biennially, pits a team from the United States against an international team, excluding European players. This prestigious PGA TOUR event alternates between locations in the U.S. and internationally.
“We are excited to welcome Presidents Cup guests to the esteemed Genesis Club, promising the same level of comfort and hospitality found at all Genesis Retail Experience facilities nationwide,” stated Eric Marshall, the Director of Genesis Motors Canada.
Furthermore, Genesis Canada will supply branded vehicles for the tournament and will also serve as the Title Partner for the Genesis Club—an exclusive, onsite hospitality venue. Embodying the brand’s luxury ethos, the club will feature an upscale setting complete with an open-air bar.
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Ryan Hart, the Executive Director of the Presidents Cup, expressed enthusiasm about continuing the partnership with Genesis for the 2024 event, highlighting that the Genesis Club will provide a premium experience that aligns with the luxurious image of Genesis. “The Presidents Cup is renowned for its top-tier hospitality offerings, and we are keen to provide fans with an exceptional experience as some of the world’s best golfers converge at The Royal Montreal Golf Club,” Hart added.
By fostering this enhanced partnership, Genesis Canada continues to underscore its commitment to delivering luxurious experiences, both on and off the golf course.
Words by: Craig Clowes
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