All-new BMW iX3 makes North American debut in New York City, signalling the future of "The Ultimate Driving Experience." – AutoMart Canada

Richmond Hill, ON.  Following its World Premiere at
IAA Mobility 2025 in Munich earlier this month, the all-new BMW iX3 –
the first of BMW’s Neue Klasse, or “New Class” of vehicles – will make
its North American Premiere at a special event at Bathhouse Studios in
New York City on Sunday, September 21, 2025. Presented by BMW Group
Member of the Board of Management, Development, Dr. Joachim Post, the
BMW iX3 Sports Utility Vehicle is not just the first series-production
Neue Klasse model, but a preview into an entirely new era of The
Ultimate Driving Experience.

“The BMW iX3 is much more than one vehicle,” said Dr. Joachim Post,
BMW Group Member of the Board of Management, Development. “As the
first of our Neue Klasse, the BMW iX3 set new industry standards for
user experience, digitalization, driving dynamics, and circularity.
These characteristics will be incorporated throughout our entire
vehicle lineup and usher in a whole new era for BMW.”

Over the next two years, BMW will launch nearly 40 new and refreshed
models featuring Neue Klasse design language, technology, and driving dynamics.

BMW Panoramic iDrive: First-of-its-Kind User Interface.

The BMW iX3 features a completely new user interface, which will
inform all future BMW models. The new user interface, dubbed BMW
Panoramic iDrive, redefines the user experience by balancing digital
functions and physical elements and elevating intuitive operation to a
new level of driver focus. The system is highlighted by a
first-of-its-kind BMW Panoramic Vision display which projects relevant
information across the entire base of the windscreen from one side to
the other. The most important driving information is projected
directly into the driver’s line of sight while the driver is able to
personalize content in the central and right-hand areas of the BMW
Panoramic Vision via the 17.9- inch Central Display. BMW has filed
several patent applications resulting from the development of the
projection technologies used in the two displays, underlining just how
much innovation has gone into them.

New Standards for Efficiency, Range, and Charging Speed.

With sixth-generation BMW eDrive technology, an estimated range of up
to 650 kilometres (according to preliminary BMW AG tests based on the
EPA’s test procedure standards) and a peak charging rate of 400 kW,
the new BMW iX3 50 xDrive also sets new standards for efficiency,
range, and charging speed.

The new high-voltage battery concept with lithium-ion cylindrical
cells for the Neue Klasse also achieves significant advances. The
energy density on a cell level is 20% higher than with fifth
generation BMW eDrive technology and also enables a 30% increase in
charging speed. The advances brought by sixth-generation BMW eDrive
technology also have a significant influence on the charging
experience. A maximum charging rate of 400 kW enables users to charge
from 10 to 80% capacity in just 21 minutes at an 800V DC charging station.

In order to give owners the best possible charging experience, the
new BMW iX3 will be fitted as standard with an NACS (North American
Charging Standard) compatible charging port. This will provide iX3
owners access to the vast Supercharger network, while a standard CCS
(Combined Charging System) adapter will preserve access to other
providers from coast to coast.

Unmatched Driving Dynamics.

A new electronics and software architecture including four
“superbrain” high-performance computers makes the first Neue Klasse
model more intelligent and better equipped for the future than ever.
The “Heart of Joy” drivetrain and driving dynamics management
technology brings the hallmark characteristics of the “Ultimate
Driving Experience” to the Neue Klasse by enabling unmatched poise,
assurance, and precision, while the latest systems for automated
driving optimize symbiotic human-vehicle interaction.

New Design Language: Reduced, Characterful, and Timeless.

The new BMW iX3 will launch the new BMW design language, which will
expand across the whole of BMW’s range as new models and variants are
introduced. This new use of forms provides a very modern
interpretation of BMW’s original and enduring blueprint. For this
reason, comprehensive design protection has been registered for the
new BMW design language used in the new BMW iX3.

The new BMW iX3 has the hallmark proportions of a BMW SUV infused
with the authoritative presence of a BMW X model and has a reduced
surface treatment that emphasizes all four wheels. Created squarely
and exclusively for electric vehicles, the vehicle architecture
enables an extremely favorable ratio of exterior size to interior space.

Sustainability Showcase.

BMW will present a series of discussions and displays at Bathhouse
Studios focused on the key principles of the Neue Klasse, with an
emphasis on design, technology, and BMW’s approach to reducing
emissions across the entire value chain.

The new BMW iX3 demonstrates the BMW Group’s holistic approach to
product sustainability across the entire vehicle life cycle. During
product development, extensive measures were implemented throughout
the supply chain, production and use phases, explicitly focused on
conserving resources and reducing the model’s environmental footprint.
A central focus of this approach lies in the increased use of
innovative and secondary materials. For example, 30% of the secondary
raw material used for the engine compartment cover and the storage
compartment under the front hatch is recycled maritime plastic. This
post-consumer material consists of old fishing nets and ropes,
preventing these materials from potentially being dumped in the ocean.

For the first time, the BMW Group will also show the Natural Fiber
Roof, a vehicle roof developed in collaboration with Swiss clean tech
company Bcomp. Bcomp uses natural flax fiber composites to create more
sustainable and lightweight vehicle parts which can replace
conventional carbon fiber components. The CO2e footprint from
production is reduced by about 40 percent, including end-of-life
considerations. Following their successful use in certain BMW race
models, these innovative natural fiber composites are now ready for
BMW M production models.

In addition, the BMW Group will provide an outlook on future
sustainable materials through two research projects: the M Visionary
Materials Seat Evo and the Bumper. The M Visionary Materials Seat Evo
is an evolution of a concept first presented last year and
demonstrates how circular design principles with recyclable
mono-materials and secondary raw materials can be applied to interior
components. Developed with partners FSCM, the Bumper is an example of
Future Sustainable Car Materials, and explores how used car bumpers
can be collected, processed, and partly reshaped into new components,
enhancing material circularity in the automotive industry.

“Technology Openness” as a Strategic Success Factor and the
Benefits of Hydrogen.

By offering a broad range of drivetrain options – including highly
efficient internal combustion, plug-in hybrid electric,
battery-electric, and, starting in 2028, fuel cell electric vehicles
powered by hydrogen – BMW Group offers customers the ability to choose
the vehicle and drivetrain that best suits their needs. This
“technology openness” strategy has proved to be a key success factor
for the BMW Group globally.

Following the successful testing of its pilot fleet of BMW iX5
Hydrogen vehicles, BMW will launch its first series-production
hydrogen-powered model in 2028. This drivetrain technology is based on
a third-generation
fuel cell system developed in collaboration with Toyota Motor
Corporation which enables a more compact design, while delivering a
more powerful and efficient system that increases range and
performance while simultaneously reducing energy consumption.

Hydrogen is also recognized as a promising future energy carrier for
global decarbonization. It acts as an effective storage medium for
renewable energy sources, helping to balance supply and demand and
enabling a more stable and reliable integration of renewables into the
energy grid. BMW Group sees hydrogen as the missing piece for
completing the electric mobility puzzle in locations where battery
electric vehicles are not an optimal solution.

Live Podcast Recordings.

A series of three live podcast recordings will also be hosted
throughout the day on September 22 during which BMW experts will
discuss the engineering and design behind the BMW iX3, how BMW is
putting decarbonization goals into practice, and the future of Fuel
Cell Electric Vehicles (FCEV) powered by Hydrogen.

• From Vision to Reality: Setting Impulses for the Circular
  Economy: BMW’s Neue Klasse is built on the three guiding
  principles of electric, digital, and circular. Nils Hesse, BMW Group
  Vice President of Product Sustainability and & Glenn Schmidt,
  Vice President of Sustainability Communications will discuss how the
  Neue Klasse is simultaneously setting the stage for the future
  success of the company and setting a new standard for the automotive industry.
• Powering Progress: What’s Next in Hydrogen
  Innovation: Dr. Michael Rath, BMW Group Vice President of
  Hydrogen Powered Vehicles will discuss Hydrogen Fuel Cell Electric
  Vehicles (FCEV) as a viable drivetrain alternative, including the
  advantages of FCEV technology, the challenges of fostering
  widespread adoption, and what it will take to make it happen.
• Successful Together: Resilient, Innovative and Future-Proof
  Supply Chains: Hendrik Lang, BMW Group Senior Vice
  President of Supply Chain Strategy and Sustainability, and Inga
  Grieger, BMW i Ventures Business Development Manager and Managing
  Director, will discuss the complexity and need of emission reduction
  in automotive supply chains and how innovative start-up solutions
  can contribute to making the BMW Group’s supply chain future-proof.

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BMW Group in Canada.

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact: 

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca

Barb Pitblado

Manager, Corpoate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca