In the competitive world of automotive sales, exceptional achievements often go unnoticed. However, when excellence emerges, it rightly attracts recognition and praise. Such praise has recently been directed toward Blainville Mitsubishi, which distinguished itself by leading the nation in sales of Mitsubishi models in 2023—an achievement meriting a commendation from Kenji Harada, the President and General Manager of Mitsubishi Motor Sales of Canada.
In a heartfelt letter, Harada expressed his gratitude toward the Blainville team for their pivotal role in driving the brand’s success in Canada during a challenging year. Despite persistent supply chain issues affecting the industry, Mitsubishi Motor Sales of Canada boasted an impressive sales record of 35,708 vehicles in 2023. This figure represents a significant surge, marking a 61.6% increase from the 22,101 vehicles sold the previous year.
This landmark achievement signifies Mitsubishi Canada’s best performance since its inception in the country 21 years ago. The success was fueled significantly by the robust sales of the Outlander and Outlander PHEV, each model attracting approximately 10,000 buyers.
Looking ahead to 2024 and future years, Mitsubishi Canada is poised for continuous growth, with a strong commitment from partners like Blainville Mitsubishi, who are geared up to exceed this year’s success under the guidance of their lauded leadership.
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The encouragement from Harada not only boosts the morale of the Blainville Mitsubishi team but also sets a high bar for the entire network, reinforcing the drive towards even greater accomplishments in the upcoming years.
Words by: Craig Clowes
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www.auto123.com
