BMW Group Canada Reports Q4 and Year-End 2024 Sales Results. – AutoMart Canada

Richmond Hill, ON. BMW Group Canada (BMW and MINI
brands combined) reported sales of 9,868 vehicles for the fourth
quarter of 2024, an increase of +11% compared to the fourth quarter of
2023.  For the year, the Group sold 34,731 vehicles in Canada, a
decrease of -2% compared to 2023.

“Together with our retail partners, we successfully navigated several
unique challenges in 2024,” stated Andrew Scott, president and CEO,
BMW Group Canada.  “It is thanks to their commitment to customer
service and our open, two-way communication that we were able to
support our customers’ mobility needs, and to achieve the momentum
that we did leading into 2025.  I thank each one of our retail
partners for their efforts last year.

“Our outstanding range of purely electric and plug-in hybrid models
made a positive impact this year, allowing us to put nearly 6,000
electrified vehicles in Canadians’ hands. This means one in five BMW
vehicles sold in Canada in 2024 had a plug.

“It was a big year for some of our most sought-after products,”
stated Scott.  “The all-new BMW X3 is sure to add another chapter to
the model’s 20-year success story.  On the performance side, the
legendary BMW M5 arrived on our shores in its seventh generation to
the delight of BMW M fans.  The new generation of MINI models were
launched in 2024, including an all-electric MINI Countryman, and BMW
Motorrad – who established the segment of adventure touring enduros
more than four decades ago with the R 80 G/S – sealed its leadership
in this segment by launching the all-new R 1300 GS and R 1300 GS Adventure. 

“The months to come will be very important for the BMW Group as we
prepare to launch the Neue Klasse,” continued Scott.  “The Neue Klasse
represents one of the biggest transformations of the BMW Group in its
over-100-year-long history.  This change is more than a new design
concept; it is an entirely new era for the company.  It impacts all
areas of our business from design and development to production and
distribution.  The aim is to make individual mobility more
intelligent, more human and more responsible with a focus on
electromobility, on digitalization and on circularity.  We are looking
very forward to bringing the Neue Klasse to Canadians in partnership
with our strong network of retail partners.”

BMW.
BMW reported sales of 8,718 vehicles in the
fourth quarter of 2024, which represents an +11% increase over Q4
2023.  The brand sold 30,623 units in 2024, a decrease of -1% compared
to 2023.

Fast Facts:

• BMW M sales increased in both the fourth quarter and for the
  year.  Sales for Q4 increased +16%, while annual sales surpassed the
  7,000-unit mark for the first time, marking a +9% increase over
  2023.  These achievements resulted in a 23% share of BMW M cars in
  BMW’s overall sales mix for the year.
• Battery electric vehicle sales rose +18% in Q4 2024.  For the
  year, the increase was +4%, which pushed annual sales of purely
  electric vehicles past the 4,000-unit mark for the first time.  One
  in five BMW vehicles sold in 2024 was electrified, carving out a 20%
  portion of overall BMW sales.
• Of note in Canada’s sport utility vehicle-driven market is that
  the highly-awarded BMW i4 was among the sedans that drove BMW’s
  electrified growth for 2024.
• Sales of upper-luxury models rose +25% in the fourth quarter of
  2024 and were down -5% on the year.

MINI.
Fourth quarter sales for the MINI brand
were 1,150 vehicles, a rise of +7% over Q4 2023.  Sales of 4,108
vehicles for 2024 resulted in a -7% decrease compared to 2023. 

Fast Facts:

• MINI introduced an entirely new model lineup to Canadians in 2024.
  The new MINI family is the most significant product investment in
  the brand’s history since the first Mini rolled off the line in
  1959.  It represents a complete transformation of the entire MINI
  product portfolio.
• An important new model arrived on Canadian shores in September of
  2024: the all-new MINI Countryman SE ALL4, the first ever
  all-electric MINI Countryman.
• The MINI Countryman had a very strong finish to 2024, with sales
  up in Q4 +53% and +9% for the year.
• MINI also launched The MINI Life in 2024, a program that enhances
  the MINI ownership experience by offering unique benefits to MINI
  drivers – be they owners of a new or previously-loved MINI. 
  Partnerships offer owners exclusive experiences and discounts from
  brands that matter to them, proving that owning a MINI is as fun as
  driving one.

_{Table 1: New Vehicle Sales BMW Group Canada, Q4 2024.}

BMW Motorrad.
BMW Motorrad reported sales of
400 motorcycles in the fourth quarter of 2024, an increase of +19%
compared to the same period last year.  For the year, the two-wheeled
brand sold 2,678 units, a decrease of -4% from 2023.

Fast Facts:

• The brand enjoyed two best-ever quarters in 2024, despite the
  overall motorcycle industry being down. 
• BMW Motorrad introduced several important new and refreshed models
  in 2024, each of which was well received by Canadians and helped the
  brand achieve its second-best year on record.
• The all-new R 1300 GS Adventure launched in the fourth quarter of
  2024, offering adventure riders versatility in a carefully designed
  and crafted package.  The M 1000 XR also launched in Canada this
  year.  This third M model from BMW Motorrad is a long-distance
  sports bike designed to meet the highest demands, from dynamic
  riding on country roads to long-distance touring and racing.   These
  new bikes are certain to have a positive impact in the 2025 riding season.
• Top performing bikes for the year were the S 1000 RR – which was a
  top-seller every quarter – along with the R 1300 GS.  
• The two-wheel brand also added two new retailers to its roster in
  2024, BMW Motorrad Saguenay and Carrier BMW Trois-Rivieres. 

_{Table 2: Motorcycle Sales BMW Group Canada, Q4 2024.}

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BMW Group in Canada.
BMW Group Canada, based in
Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is
responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW
Group Financial Services Canada is a division of BMW Group Canada and
offers retail financing and leasing programs and protection products
on new and pre-owned BMW and MINI automobiles, as well as retail
financing for new and pre-owned BMW Motorcycles. A total network of 51
BMW automobile retail centres, 26 BMW motorcycle retailers, and 31
MINI retailers represents the BMW Group across the country.

For more information, please contact: 
Marc
Belcourt, Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca

Barb Pitblado, Manager, Corporate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca