BMW Motorrad presents the strongest sales result in company history. – AutoMart Canada

Munich. After selling 210,408 bikes in 2024, BMW
Motorrad was able to achieve the strongest sales result in company
history. Germany stays the largest market and carries a significant
share on the sales record of BMW Motorrad, with the regions Europe,
USA, Asia and Latin America.

Strongest arguments for the successful performance in 2024 were the
convincing product portfolio with successful and for each segment
formative offerings, as well as the market introduction of
sought-after new models, like the mighty BMW M 1000 XR and S 1000 XR,
the new GS models from the middle class BMW F 800 GS, F 900 GS and F
900 GS Adventure, the casual Heritage models BMW R 12 and R 12 NineT
and leading the way, the adventure touring icons BMW R 1300 GS and GS
Adventure with the legendary BMW Boxer Engine.

Markus Flasch, head of BMW Motorrad: “I would like to extend my
heartfelt thanks to our customers and community around the world for
the tremendous trust they have placed in us once again in 2024. With
the strongest sales result in company history, BMW Motorrad remarkably
claims the 1st Place in the global Premium Motorcycle segment. Our
market leadership in numerous segments and markets in based on our
claim to innovation leadership, our highly attractive product offering
as well as the consistent strategic focus on brand strength. Based on
these success drivers, BMW Motorrad is well-positioned for the future
and so I approach the year 2025 with a very positive outlook.”

Strong sales in the whole of Europe.

After 118,727 sold motorcycles, Europe claims to be by far the
strongest sales region for BMW Motorrad. The strongest European
individual market, with a compelling increase of over 8% compared to
the previous year, stays Germany with 26,177 units, followed by France
(20,693 units), Italy (16,617 units) and Spain (13,009 units).
Contributing to the exceptional performance in the whole of Europe, is
Central Europe with 11,411 vehicles and thereby contributing to an
extraordinary increase of over 12% compared to the previous year.

USA, Brazil, China and India with strong share on
success.
In further regions, several for BMW Motorrad
relevant markets were able to conclude 2024 with high sales
performances. USA (17,272 units), Brazil (15,267 units), China (13,872
units) and India (8,301 units) provided a significant contribution to
the record performance of BMW Motorrad.

BMW R 1300 GS and R 1250 GS Adventure at the top, with the
successfully introduced BMW R 1300 GS Adventure.

The boxer models BMW R 1300 GS and R 1250 GS Adventure performed
remarkably well with the successfully introduced BMW R 1300 GS
Adventure. Over 68,000 customers worldwide decided on these three GS
icons, as well as the BMW R 1250 GS.

Sporty four-cylinder models with unbreakable dynamic.

The fascination for performance and driving dynamic caused the
sporty BMW Motorrad four-cylinder models a positive sales development
as well. That is how the BMW S 1000 RR backed up its top position and
market leadership in the super-sport segment, with 11,610 sold units.
27,147 models with the high-performance
four-cylinder motors were
sold worldwide, together with the three highly successful BMW Motorrad
M models.  

Top-performance in the middle-class as well as the segment up
to 500 ccm from BMW Motorrad.

With a total of 40,890 units sold, the renewed F-series with the
models BMW F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R and the F
900 XR contributed a significant deal to the record performance of BMW
Motorrad. Other success drivers were the versatile all-rounders of BMW
Motorrad in the sub-500cc displacement segment. Up until the end of
the year, 22,339 units of the models BMW G 310 GS, G 310 R and G 310
RR were sold.

Strong performance of the BMW Motorrad Urban Mobility offers.

The BMW Motorrad Urban Mobility segment, including the models
BMW C 400 GT, C 400 X, as well as the two fully electric models BMW CE
04 and CE 02 performed amazingly in 2024 with a sales volume of over
20,000 units.

Optimistic outlook for 2025.

Stephan Reiff, head of sales and brand: “Our sales record in
2024 is a definitive receipt for the strong global radiance of BMW
Motorrad and our attractive product portfolio. We at BMW Motorrad will
spare no effort to expand our top position in the global motorcycle
premium segment, with numerous new and innovative models and products
for our customers in 2025. Again, this year, our customers and fans
can look forward to numerous world premieres, highlights, events and
sentiment-focused offers, all about motorcycles.”