Concorso d'Eleganza Villa d'Este 2025 – AutoMart Canada

Munich/Cernobbio. On 23 – 25 May 2025, BMW Group
Classic will host the legendary Concorso d’Eleganza Villa d’Este in
cooperation with the Villa d’Este luxury hotel. The partnership has
been running for 20 years in its current form.

Around 50 of the most spectacular cars of their eras will do battle
in the following competition classes for the coveted prizes. Most
prestigious of all is the “Trofeo BMW Group”, awarded by the
high-calibre Jury to the overall winner of the Concorso d’Eleganza.

Class A
Glorious Excess: The Evolution of the
‘Money no Object’ Motor Car, 1920-1940

Class B
Sculpture in Motion: The Decade of the
automotive Arms Race, 1928-1938

Class C
Renaissance: The Post-War European
Sports Car comes of Age

Class D
Titans of the Track: When the Boss says
“Let´s race!”

Class E
Frozen in Time: Preservation ‘Time
Capsules’ from 1900-1973 which have survived in unrestored State

Class F
“Go Big or Go Home”: Automotive Excess
of the ‘80s to the new Millenium, when nothing seemed too fast,
expensive or bold

Class G
Vanishing act: Gone but proudly not forgotten

Class H
Style matters: Opulence meets Elegance
before Times change forever

Prizes will also be awarded once again to spectacular concept cars
from a variety of manufacturers competing in a separate class with a
rich tradition.

The Concorso d’Eleganza parade on the terrace of
Villa d’Este will take place in customary style on the Saturday of the
event. Beyond the “Trofeo BMW Group – Best of Show” top prize, the
participants and competing vehicles at the Concorso will each battle
it out for victory in their individual categories, for the “Coppa
d’Oro” prize awarded by Public Referendum and for an array of other
distinctions such as the “Trofeo del Presidente”, which will be
presented by Helmut Käs, Head of BMW Group Classic and President of
the Concorso d’Eleganza Villa d’Este. Star opera singer and BMW Group
Classic brand ambassador Jonas Kaufmann will again present the “Trofeo
Il Canto del Motore” for the best engine sound, as chosen by the Jury.

The Concorso d’Eleganza Villa d’Este will provide the stage for
spectacular BMW Group world premieres once more this
year. The BMW brand will celebrate the premiere of an elegantly
sporting one-off designed to provide motoring pleasure for two; BMW
Motorrad will present a case study in unbridled adrenalin on two
wheels; and BMW M GmbH will bring several high-performance models to
Lake Como, including a world premiere.

The 2025 calendar contains a multitude of anniversaries that will be
honoured in suitable style at the Concorso d’Eleganza Villa d’Este.
This will be the first time that all of the still-surviving original
body variants of the BMW 328 that lined up for the 1940 Mille Miglia
have come together to be displayed – so it is a truly unique
occurrence. The cars include the victorious BMW 328 Touring Coupé and
the legendary BMW 328 “Mille Miglia” Series 1 roadster (nicknamed the
“Trouser Crease Roadster”). BMW finished the race in 1st, 3rd, 5th and
6th places, and also won the prize for regularity and the team award
in all classes.

BMW Group Classic will bring a number of cars from its collection to
Cernobbio to help mark a handful of other anniversaries. One of the
headline acts in the crowd-pulling grounds of Villa Erba will be an
array of different BMW 3 Series models of all generations reflecting
50 years of the 3 Series. Meanwhile, a pair of BMW icons from the
1950s – the BMW 507 and 503 – notch up their 70th birthdays this year
and will be integrated across the event programme in fitting style.
Not to be forgotten and likewise on the Lake Como bill will be the BMW
Isetta, itself turning 70 in 2025. The 50th anniversary of the
legendary BMW Art Cars will be embodied by Sandro Chia’s Art Car no.
13 (a BMW M3 GTR). Rolls-Royce Motor Cars is also celebrating a
special milestone, the centenary of the launch of the very first
Phantom – the pinnacle model in the marque’s portfolio.

Broad Arrow Auctions – a Hagerty (NYSE: HGTY) company
– is the official auction house partner of the Concorso
d’Eleganza Villa d’Este. In this its first year in the role, it will
auction a selection of extraordinary collectors’ vehicles. The auction
will take place over two days in the grounds of Villa Erba. An
independent auction focusing on BMW cars will be held on the evening
of Saturday, 24 May. Among the examples in the sale will be a BMW 507
Series II from 1958, a 1981 BMW M1 and a BMW Z8 from model year 2000.
The main auction – open to all brands – is scheduled for Sunday, 25
May. Consignors wanting to offer exceptional vehicles for auction at
the Concorso d’Eleganza Villa d’Este are asked to contact a Broad
Arrow Auctions specialist on +44 20 4592 0169 (UK/Europe) or +1 313
312 0780 (North America), or via e-mail at info@broadarrowauctions.com.
A wide selection of collector cars on offer are already available for
viewing at broadarrowauctions.com.

BMW Group Classic thanks its partners A. Lange & Söhne, Broad
Arrow Auctions, VRANKEN-POMMERY MONOPOLE and Schedoni Luxury Goods SRL
for their support.

Helmut Käs, Head of BMW Group Classic and President of the
Concorso d’Eleganza Villa d’Este:

“This year’s edition of the Concorso d’Eleganza Villa d’Este is set
to be another wonderful event featuring myriad highlights. The
vehicles entered in the concours and their owners represent the focal
points and centrepiece of the event. Awaiting us is an exciting
competition for the coveted prizes, first and foremost the “Trofeo BMW
Group – Best of Show”. But that’s not all: we have three world
premieres from BMW to look forward to and will be celebrating several
fantastic anniversaries. The special exhibition of all the surviving
cars that raced to glorious overall victory for BMW in the 1940
Mille-Miglia is particularly close to my heart. Guests can experience
this and much more – not only at Villa d’Este but also once again on
the public days in the gardens of Villa Erba.”

Davide Bertilaccio, CEO Villa d’Este Hotels:

“The Concorso d’Eleganza has been part of the history and tradition
of Villa d’Este for almost a century now, and we feel honoured to be
able to welcome vehicle owners from around the world – together with
cars of rare beauty and value – year in, year out. It all represents
the perfect match for the elegance and scenic allure of this timeless
setting on the shores of Lake Como. We are proud of our ongoing
collaboration with BMW Group Classic and will be pulling out all the
stops to offer our guests and classic vehicle enthusiasts an
unforgettable weekend.”

Tickets for the Concorso d’Eleganza Villa d’Este,
“Amici & Automobili – Wheels & Weisswürscht” and “Public Day –
Il Festival” can be purchased here:

Keep up to speed via the following channels:

Concorso d’Eleganza Villa d‘Este App for iOS and Android

Concorso d’Eleganza Villa d’Este website:

Instagram:

BMW Group Classic Media Server for downloads: 

Please do also download the official app in your trusted app store.