Ford Canada has officially terminated its electric vehicle (EV) certification program, aligning its policies with recent decisions made by its U.S. counterpart. This move raises questions about the future landscape of electric vehicles in Canadian Ford dealerships.
Initially, the EV certification program required dealerships to meet specific standards and criteria to sell electric vehicle models. This often included infrastructure updates like installing charging stations and training staff extensively about EV technology.
Ford’s decision to halt the program suggests a strategic shift in how the company plans to manage the distribution and sales of its electric vehicles. While this could potentially lower costs for dealers, it might also impact the availability and promotion of EVs in certain areas.
Experts speculate that this strategy could be a response to the relatively slow uptake of electric vehicles in North America compared to other markets. Eliminating the certification requirement could allow Ford to broaden its EV reach across more dealerships without the associated costs of the program.
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Canadian consumers could see a mixed impact from this decision. On one hand, increased availability of EVs at more dealerships supports wider adoption. On the other hand, the lack of specialized training and infrastructure might affect the quality of customer service and maintenance capabilities offered by Ford dealers.
As the automotive world continues to evolve with a strong push towards sustainability and electric mobility, it will be interesting to observe how Ford’s decision plays out in the Canadian market. Will this lead to a surge in EV sales or result in potential setbacks in the transition towards electric vehicles? Only time will tell.
[Based on industry insights and company announcements.]
Words by: Craig Clowes
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