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AutoMart > News > Mercedes-Benz Canada Partners with Groupe Park Avenue to Launch Exclusive AMG Brand Centre in Montréal
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Mercedes-Benz Canada Partners with Groupe Park Avenue to Launch Exclusive AMG Brand Centre in Montréal

October 15, 2024 3 Min Read
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Mercedes-Benz Canada and Groupe Park Avenue Launch Exclusive AMG Brand Centre in Montréal

In a significant boost to luxury automotive retail in Québec, Mercedes-Benz Canada, in collaboration with Groupe Park Avenue, has inaugurated a dedicated AMG Brand Centre in Montréal. This new facility marks a landmark development for automotive enthusiasts, offering an exclusive platform to experience the prestige and performance of Mercedes-Benz’s AMG lineup.

The AMG Brand Centre, situated strategically in Montréal, is designed to showcase the innovation, craftsmanship, and superior performance that characterize AMG vehicles. This partnership between Mercedes-Benz Canada and Groupe Park Avenue underscores the importance of the Québec market in the luxury automotive sector.

"Montréal is a city known for its rich automotive culture and discerning customers who appreciate high performance and luxury," stated a spokesperson from Mercedes-Benz Canada. "The opening of this AMG Brand Centre is both a strategic and celebratory milestone that demonstrates our commitment to offering unrivaled automotive experiences to our customers."

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Groupe Park Avenue, a well-established player in the local automotive industry, brings its extensive retail expertise to ensure that the brand centre delivers the highest standards of customer service and product offerings. "Our collaboration with Mercedes-Benz Canada for this AMG Brand Centre allows us to enhance the luxury car buying experience with a focus on the unique needs of the Montréal market," added a representative from Groupe Park Avenue.

The AMG Brand Centre promises a comprehensive brand experience with features like personalized vehicle consultations, test drives, and a display area that highlights the latest AMG models. Visitors can expect to see top-tier models like the AMG GT, AMG C-Class, and the electrified AMG EQS, amongst others.

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This new venture is not just about selling cars but creating a community for AMG enthusiasts where they can engage with the brand’s heritage and its future direction centered on performance and luxury.

The AMG Brand Centre is now open to all visitors looking to experience the pinnacle of automotive engineering and craftsmanship delivered by Mercedes-Benz and curated by Groupe Park Avenue.

Words by: Craig Clowes

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