Richmond Hill, ON. MINI Canada is thrilled to
announce its presence at the 2026 Canadian International AutoShow
(CIAS) at the Metro Toronto Convention Centre, showcasing a bold and
sporty lineup highlighted by the North American premiere of the
striking MINI JCW x Deus Ex Machina concept. The exhibit will be
located on Level 700, with a MINI drive experience returning to Level
500 along with BMW — continuing the popular format from last year.
North American premiere: MINI JCW x Deus Ex Machina Concept
Revealed earlier this year, the MINI JCW x Deus Ex Machina
concept fuses the iconic MINI John Cooper Works performance with the
spirit of the renowned lifestyle brand Deus Ex Machina. This
one-of-a-kind design features unique, custom elements such as a sleek,
matte paint finish, signature Deus Ex Machina graphics, and exclusive
accessories — all paying tribute to a shared passion for creativity,
craftsmanship, and thrilling driving experiences. This concept car
marks an exciting collaboration and a stunning statement for MINI fans
and automotive enthusiasts alike.
“Bringing the MINI JCW x Deus Ex Machina concept to the 2026
Canadian International AutoShow is truly special,” said Patrick
Clancy, Director of MINI Canada. “It’s a rare and unique opportunity
to showcase the North American debut of such an exciting and extreme
vehicle that perfectly embodies MINI’s spirit of individuality.”
- Advertisement -
Sporty John Cooper Works lineup on display
In addition to the concept, the MINI booth will exclusively
feature the dynamic John Cooper Works (JCW) lineup: the agile and
iconic MINI JCW 3 Door and the versatile MINI JCW Countryman ALL4.
Known for their exhilarating performance and race-inspired
engineering, these sporty models boast powerful turbocharged engines,
sharp handling, and distinctive JCW styling cues that deliver the
ultimate driving excitement.
-
MINI JCW 3 Door: Compact, nimble, and packed with
228 horsepower from its turbocharged 2.0L engine, this model blends
classic MINI design with thrilling sportscar performance. -
MINI JCW Countryman ALL4: The most powerful MINI
SUV ever, offering 312 horsepower, all-wheel drive, and a perfect
balance of performance and practicality for adventurous drivers.
“We’re excited that MINI has chosen the AutoShow for the North
American debut of its JCW x Deus Ex Machina Concept, and we know
enthusiasts are going to be thrilled to not only see these vehicles
but also get to test drive some as well,” said Jason Campbell, General
Manager, Canadian International AutoShow.”
- Advertisement -
Experience MINI at 2026 CIAS
Visitors will have the opportunity to immerse themselves in the
MINI brand with exclusive test drives of MINI models on Level 500,
just like last year. The MINI experience promises to be both
interactive and exhilarating, inviting attendees to feel the
unmistakable go-kart handling and spirited performance that define MINI.
Event Details:
- Advertisement -
- MINI Exhibit: Level 700, Metro Toronto Convention Centre
- MINI Drive Experience: Level 500
- Dates: February 13 – 22, 2026
The 2026 Canadian International AutoShow is Canada’s premier
automotive event, attracting over 300,000 visitors annually and
offering the perfect platform for MINI to showcase its unique
character, creativity and joie de vivre.
Don’t miss this chance to witness the North American debut of the
MINI JCW x Deus Ex Machina concept and explore the thrilling
performance of the MINI John Cooper Works lineup at the 2026 CIAS.
MINI Canada invites all visitors to come along for the ride and
experience the passion and excitement that only MINI can deliver. For
more information, visit MINI Canada.
-30-
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.
For more information, please contact:
Marc Belcourt
Director, Corporate Communications
BMW Group Canada
marc.belcourt@bmwgroup.ca
Barb Pitblado
Manager, Corporate Communications
BMW Group Canada
barb.pitblado@bmwgroup.ca
Jean-Francois Taylor
Product and Technology Manager, Corporate Communications
BMW Group Canada
jean-francois.taylor@bmwgroup.ca
About the Canadian International AutoShow, presented by The
Toronto Star
Celebrating the automobile since 1974, the Canadian International
AutoShow features more than 650,000 square feet of exhibits, displays
and attractions spanning the North and South Buildings of the Metro
Toronto Convention Centre. With average annual attendance in excess of
350,000, the Canadian International AutoShow is not only the largest
automotive expo in Canada, it is also the country’s largest consumer
show. A leader in lifestyle, technology and all things automotive, it
is a showcase for the latest cars, trucks, SUVs, concept cars,
exotics, classics, muscle cars, electric vehicles, alternative fuel
vehicles and autonomous vehicles. The show also offers a variety of
indoor and outdoor ride and drive experiences with over 45,000 guests
taking part in 2025. For more information, please visit autoshow.ca.
For news and updates, check in regularly at autoshow.ca. Stay
connected with the Canadian International AutoShow on LinkedIn,
Instagram @autoshowca, X @autoshowcanada, and Facebook /autoshowcanada.
Media Day takes place Thursday, February 12th, highlighted by the
Automobile Journalists Association of Canada’s (AJAC) presentation of
the Canadian Car of the Year Awards. Many participating brands are
expected to unveil new products for the first time in Canada. The
interactive hands-on Media Day 2.0 is scheduled for the morning of
Wednesday February 18th.
Media registration, media information, and visual assets to support
your coverage are now available at www.autoshow.ca/media.
Media Contacts for the Canadian International AutoShow
|
Brian Murphy Director of Public Relations Canadian International AutoShow (416) 428-2944 brianm@autoshow.ca |
Mark James Public Relations Canadian International AutoShow (416) 508-1670 markj@autoshow.ca |
MINI Canada announces North American premiere of the MINI JCW x Deus Ex Machina Concept at the 2026 Canadian International AutoShow.
2026-02-04 13:00:00
www.press.bmwgroup.com
https://www.press.bmwgroup.com/canada/article/detail/T0455410EN?language=en
#MINI #Canada #announces #North #American #premiere #MINI #JCW #Deus #Machina #Concept #Canadian #International #AutoShow