MINI Canada invites visitors to come along for the ride at the Canadian International Auto Show. – AutoMart Canada

Richmond Hill, ON.  MINI Canada is bringing the
beloved brand to life at the Canadian International Auto Show with an
entirely new line-up and interactive experiences that will entertain
the whole family.  Not only will visitors be able to touch and feel
the all-new generation of MINI models, but they will also be able to
test drive them on the roads around the show and in vintage-style
video game format from February 14th to 23rd at the Metro Toronto
Convention Centre.

Get behind the wheel of the all-new MINI – on the road and the
show floor.
MINI Canada will showcase the iconic,
fifth-generation MINI Cooper 3 Door, free-spirited MINI Cooper
Convertible and adventurous MINI Countryman ALL4 SUV in their exhibit
on the 700 Level at the show.

Along with the instantly-recognizable design of these vehicles, MINI
is also renowned for its go-kart handling, so MINI Canada is putting
show attendees behind the wheel to experience it for themselves!  MINI
(and its BMW Group sibling brand, BMW who is taking over the
roundabout on Level 500 at Bremner Boulevard) will be offering test
drives of the all-electric MINI Countryman SE ALL4 and the
thrill-inducing MINI John Cooper Works 3 Door. 

Experience MINI
through fun and games.
MINI Canada will also
provide visitors with the chance to engage with the brand in a digital
way.  Participants can win prizes and receive a keepsake from their
visit to the MINI exhibit on Level 700.

Ways to engage:

• Come play with MINI.  MINI arcade games give attendees the chance
  to take control of a MINI through vintage-style video games.
• Be your best self(ie) with MINI.  Guests to the booth can see how
  they look on the big screen while sporting different MINI Experience
  Modes.  MINI Experience Modes bring a truly MINI vibe to every drive
  with a unique interplay of visual design, ambient lighting and sound
  design that change the appearance of the cockpit.  MINI will project
  visitors’ photos in an Experience Mode onto a feature wall that
  mirrors the unique OLED screen featured inside every MINI.  Guests
  can also receive an electronic copy of their selfie as a keepsake.
• Take a digital spin for a chance to win.  The first five people
  into MINI Canada’s booth each hour will get to spin the digital
  wheel for the chance to win MINI prizes. Those who choose to stay
  connected with MINI Canada will be entered into a draw for the
  chance to win prizes curated from the brand’s MINI Life partners,
  such as Cineplex® Escape for Two certificates, Plaza Premium Canada
  Lounge passes, a stay for two at the Drake Hotel in Toronto and more.

With so many ways to engage with this fun-loving brand, a stop at the
MINI booth is a must for visitors to this year’s Canadian
International Auto Show. 

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BMW Group in Canada.
BMW Group Canada, based in
Richmond Hill, Ontario, is a wholly owned subsidiary of BMW AG and is
responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI.  BMW
Group Financial Services Canada is a division of BMW Group Canada and
offers retail financing and leasing programs and protection products
on new and pre-owned BMW and MINI automobiles, as well as retail
financing for new and pre-owned BMW Motorcycles. A total network of 50
BMW automobile retail centres, 24 BMW motorcycle retailers, and 31
MINI retailers represents the BMW Group across the country.

For more information, please contact: 
Marc
Belcourt, Director, Corporate Communications
BMW Group
Canada
905-428-5078 / marc.belcourt@bmwgroup.ca

Barb Pitblado, Manager, Corporate Communications
BMW Group
Canada
416-305-1709 / barb.pitblado@bmwgroup.ca