PHANTOM GOLDFINGER MAKES PUBLIC DEBUT AT CONCORSO D’ELEGANZA VILLA D’ESTE FOR NAMEPLATE’S 100TH ANNIVERSARY – AutoMart Canada

• Rolls-Royce celebrates 100 years of Phantom at 2025 Concorso
  d’Eleganza Villa d’Este
• Public debut of Phantom Goldfinger, a one-of-one commission
  honouring the 1964 James Bond film Goldfinger
• Landmark Private Commission includes 24-carat gold details and
  film references
• 1937 Phantom III Sedanca de Ville owned by film villain Auric
  Goldfinger also displayed
• Rolls-Royce designers exhibited eight artworks charting the
  evolution of Phantom
• Phantom V, a famous example of the nameplate, driven in the
  opening parade

“The Concorso d’Eleganza Villa d’Este is the perfect setting for
Rolls-Royce, as both this gathering and our marque celebrate the
motor car as an object of art, craftsmanship and cultural
expression. In this exceptional location, we are proud to make the
public debut of Phantom Goldfinger, a remarkable expression of our
Bespoke capabilities and a powerful tribute to a film cherished by
the client. To have the original 1937 model, which featured in the
film and inspired this motor car, displayed at the event makes this
moment even more special. Presenting these exquisite Phantoms and
original artworks created by our designers in tribute to the
nameplate in its centenary year is a fitting celebration of our
pinnacle motor car.”

Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars celebrated the
100^th anniversary of Phantom, the marque’s most famous
nameplate, at the Concorso d’Eleganza Villa d’Este, Italy, on 24 May 2025.

Rolls-Royce chose this exclusive gathering for the worldwide
public debut of

Phantom
Goldfinger, presented on the Grand Hotel’s
renowned Mosaic Lawn on the shore of Lake Como. The striking
one-of-one Phantom Extended pays homage to the 1964 James Bond
film, Goldfinger – one of twelve Rolls-Royce appearances in
the 007 film franchise.

Revealed in 2024, the film’s 60^th anniversary year,
the motor car takes inspiration from the 1937 Phantom III Sedanca de
Ville owned by the title’s eponymous villain, Auric Goldfinger, which
was also shown at the event. The story of this motor car and the film
is masterfully explored in Phantom Goldfinger, which includes 18- and
24-carat gold detailing, cinematic references, and intricate
storytelling elements inspired by the film’s characters, locations and themes.

Further celebrating the centenary of Phantom, an exhibition of
eight original artworks charted the evolution of Phantom’s design, and
the world it has both inhabited and shaped over the past 100 years.
Designers at Goodwood created the series, each capturing a different
Phantom generation in the artistic style of its era. The settings of
each piece also reflect the influence Phantom has exerted over its ten
decades, and the many roles it has played and guises it has assumed.

Guests and media from around the world also witnessed the
gathering’s opening parade, which included an immaculately presented
example of Phantom V. This celebrated generation of the marque’s
flagship motor car has been owned and loved by some of the most
significant cultural and political figures in modern history, a
reminder of Phantom’s role as a symbol of power, influence, and leadership.

Amid a year of heightened cultural and luxury activity across
Italy, the debut of Phantom Goldfinger and the celebration of
Phantom’s centenary at the event became a defining expression of
Bespoke artistry and enduring cultural significance. This moment
reflects not only Phantom’s remarkable legacy but also its ongoing
power to inspire, captivate and lead as it enters a new century.

– ENDS –

JAMES BOND,  and related James Bond copyrights and/or trademarks
authorized for use under license from MGM. © [2025] MGM. All Rights Reserved.

Phantom Extended: NEDCcorr (combined): CO2 emissions: 345 g/km; Fuel
consumption: 15.1 ltr/100 km / 18.7 mpg. WLTP (combined): CO2
emissions: 362-348 g/km; Fuel consumption: 15.9-15.2 ltr/100 km /
17.7-18.6 mpg.