ROLLS-ROYCE FUNDS NEW SPEED INDICATOR DEVICES TO IMPROVE ROAD SAFETY IN LOCAL COMMUNITY – AutoMart Canada

• Rolls-Royce Motor Cars funds two new Speed Indicator Devices for
  local community
• Initiative developed in close partnership with Westhampnett Parish Council
• Part of the marque’s long-term strategy to improve traffic flows
  and safety on local roads

“At Rolls-Royce, we’re committed to being a good neighbour and
having a positive impact on our local community. As the largest
local employer, we inevitably have an impact on local traffic
volumes, so we are especially keen to be involved in initiatives
that support road safety and improved driver behaviour. We were
therefore delighted to be able to support Westhampnett Parish
Council by funding two new Speed Indicator Devices at key locations.
The Speed Indicator Devices will make a lasting contribution to the
safety and wellbeing of residents and our workforce alike.”

Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars was delighted to contribute to
a local community project to install two new Speed Indicator Devices
at key locations on roads in the neighbouring village of Westhampnett
and the attached hamlet of Maudlin.

The Speed Indicator Devices, which are operated by Westhampnett
Parish Council, are solar powered and display a ‘happy’ face if an
approaching vehicle is below the speed limit, and a ‘sad’ face to
those travelling at excessive speed. Unlike speed cameras, their
purpose is educational and preventative, encouraging safer driving
behaviour by making drivers more aware of their speed, especially in
sensitive areas close to schools and in residential streets.

In Westhampnett and Maudlin, the Speed Indicator Devices will
also collect useful data, including logging the date and time of each
vehicle passing and its speed. The data is anonymous and not linked to
number plates or driver identities. These insights can be used to
identify speeding trends, traffic volumes or times of day when higher
speeds are more prevalent. This, in turn, can inform planning for
enforcement activities such as police speed checks, or road safety
measures like traffic calming or new road signage.

Rolls-Royce is working closely with Westhampnett Parish Council
on the project as part of its wider community engagement activities,
and its long-term commitment to improving traffic flows and road
safety around the Home of Rolls-Royce.