The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere. – AutoMart Canada

Munich. BMW, MINI and BMW Motorrad will present their
new arrivals at two central locations during the IAA Mobility 2025
show, just like at the 2021 and 2023 editions of the event: The IAA
Mobility Summit will take place at Munich’s exhibition centre (Messe
München) – the BMW Group stand is in Hall A1 – and the BMW Group’s
Open Space can be found at Max-Joseph-Platz square, under the gaze of
the opera house. The generously proportioned Open Space, which covers
an area of 3,000 m², is open to visitors free of charge on
Tuesday, 9 September (the official opening day) from 11.00 a.m. to
9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September
from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from
10.00 a.m. to 5.00 p.m. CET. BMW Welt and the BMW Museum will also be
playing their part in the most important event of the year for the
automotive and mobility sector with exhibitions and concepts of their
own. The official opening of the IAA Mobility Summit will take place
at the exhibition centre on Monday, 8 September at 8.00 a.m. CET. It
is aimed primarily at trade visitors and is open every day until
Friday, 12 September from 9.00 a.m. to 6.00 p.m. CET.

The premiere of the Neue Klasse.

The BMW Group is presenting one of the most significant new
vehicles in its history at IAA Mobility 2025 in Munch, its home city.
The BMW iX3, the first Neue Klasse model, will celebrate its public
unveiling at the event. Revealed at the same time will be new
technologies that will play a revolutionary and trailblazing role
across the BMW Group in the future. The new BMW iX3 gives the public
their first glimpse of the huge technological leap forward made by BMW
in many areas: electric mobility, display and control/operation,
digitalisation, connectivity, design, sustainability and technological
openness. All upcoming BMW models will benefit from the innovations in
the Neue Klasse – regardless of the drive system type used to power them.

Focusing on the new BMW iX3 and its innovations.

As BMW’s star of the IAA 2025, the new BMW iX3 will take centre
stage event-wide. As well as the presentation of several examples of
the global newcomer, the central stage in the shadow of Munich’s opera
house at Max-Joseph-Platz will host daily “Masterclasses” featuring
the new model. On each of the six days of the event, there will also
be demonstrations of the new BMW Panoramic iDrive developed entirely
in-house at BMW. These innovations from the BMW iX3 will likewise find
their way into all future BMW models as part of a gradual process.

BMW Charging debuts bidirectional charging.

A dedicated area of the Open Space will focus on BMW Charging,
with the help of current BMW electric vehicles like the new BMW iX and
the BMW i5. The assembled experts here will provide the low-down on
both public charging and the BMW Charging offering for home charging
using various BMW Wallboxes. BMW Charging will present the
bidirectional charging available in the BMW iX3 for the first time at
the IAA Mobility show. This technology allows the iX3 to feed energy
from its high-voltage battery into the customer’s home power supply
(Vehicle-to-Home – V2H) or the public grid (Vehicle-to-Grid – V2G).

Models from BMW, MINI and BMW Motorrad at the Open Space.

Beyond the IAA Mobility show’s focus on the BMW iX3 as the first
Neue Klasse vehicle, fans of the other BMW models and aficionados of
the MINI, BMW M and BMW Motorrad brands are also well catered for,
needless to say. Among the models on the bill at the Open Space are
the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e
xDrive (WLTP, combined – in accordance with the EnVKV [German
Passenger Car Energy Labelling Regulation]*: energy consumption
weighted: 16.7 kWh/100 km and 3.3 l/100 km [85.6 mpg imp]; CO₂
emissions weighted: 76 g/km; CO₂ classes: with discharged battery G;
weighted B; fuel consumption with discharged battery: 8.2 l/100 km
[34.5 mpg imp]) and the BMW M5 Touring with plug-in hybrid drive
system (WLTP, combined – in accordance with the EnVKV: energy
consumption weighted: 27.6 kWh/100 km and 2.0 l/100 km [141.2 mpg
imp]; CO₂ emissions weighted: 45 g/km (WLTP);
CO₂ classes: with discharged battery G, weighted B; fuel
consumption with discharged battery: 10.9 l/100 km [25.9 mpg imp]).

BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric
premium scooters – for electric mobility majoring in manoeuvrability –
at the city-centre location. And with the BMW Vision CE, the brand
also offers a fascinating look ahead to how developers and designers
are envisaging the future of fully electric scooters for the big city.

MINI: show cars and “Britishness” launch a stage takeover.

MINI will spread its IAA Mobility 2025 presence across two
locations in the heart of Munich. Its spectacular Open Space set at
Max-Joseph-Platz and central brand appearance at the MINI Pavillon on
Lenbachplatz will provide insights deep into the DNA of the brand.
Plus, two eye-catching JCW show cars will celebrate their world
premieres in Munich as part of a suitably gripping presentation. The
Bavarian capital will turn into one huge stage for the iconic British
brand during IAA Mobility 2025.

The JCW show cars will bring attention-grabbing presence to the MINI
Pavillon and provide visual evidence of motor sport as a defining
element of MINI DNA. The British icon and racing competition certainly
go hand in hand, as confirmed most recently by the brand’s latest
success in the Nürburgring 24-hour race. The show cars will be on
display at Lenbachplatz for the duration of the IAA, locking into the
spirit of a world-renowned fashion and lifestyle brand. The MINI
Pavillon will be extensively refurbished for the occasion and
dedicated entirely to the John Cooper Works sub-brand.

Entertainment for families at the Open Space.

In 2025, as in previous years, the Family Area at the Open Space
invites visitors to get involved and enjoy a spot of relaxation at the
same time. Children, teenagers and families can look forward to
creative attractions such as LEGO build areas, a Disney+ Dance
Challenge with Lilo & Stitch, craft activities and a water
station. Other highlights – e.g. on the roof terrace – only add to the
richly varied family programme.

Events at the exhibition centre, BMW Welt and BMW Museum.

Expanding on its star turn at the Open Space on
Max-Joseph-Platz, the BMW iX3 also holds sway at the BMW Group’s 2,000
m² stand in the exhibition centre – which is located in
Riem, in the eastern part of Munich. Alongside the spread of vehicles
on display here at the Summit, innovations including BMW Panoramic
iDrive, sixth-generation eDrive technology, and driving dynamics
management provided by the “Heart of Joy” high-performance computer
will be front and centre of presentations and talks by experts. The
most important elements of BMW Panoramic iDrive are the display
surface spanning the full width of the lower windscreen, the new
multifunction steering wheel with shy-tech technology, and the Central
Display. All play their part in an impressive large-scale animation.
The experts at the Summit will also shed light on areas such as fuel
cells, alternative fuels, plug-in hybrid drive systems and charging technology.

1961 Neue Klasse also makes an appearance at the show.

The BMW Group’s stand at the exhibition centre will be
showcasing a celebrity car from years past, as BMW Classic winds back
the clock to a BMW 1500 from the 1960s – the first model in the
original Neue Klasse line-up. The 1500 was the headline act at the
1961 IAA in Frankfurt, a genuine breakthrough star that wrote the
opening lines for an international success story. The Neue Klasse laid
the foundations for the BMW Group to become the world’s most
successful maker of premium automobiles. And now the BMW iX3 of 2025
takes us full circle – a car with all the tools to build on this
growth and the first model in another new era.

Visitors to the exhibition centre will also encounter a selection of
current models, including a BMW M5 Touring, a BMW X3 20d xDrive (WLTP,
combined (EnVKV)*: fuel consumption 6.5 l/100 km [43.5 mpg imp];
CO₂ emissions 171 g/km; CO₂ class: F) and a BMW
iX5 Hydrogen* (consumption as per WLTP: 1.19 kg H₂/100 km;
consumption, combined as per NEDC: –; CO₂ emissions,
combined as per WLTP: 0 g/km; range as per WLTP: 504 km [313 miles];
CO₂ class: A).

BMW Welt switches on a new type of charging
hub.
As well as its appearances at the Open Space in the
city centre and the exhibition centre, the BMW iX3 will also be on
show at BMW Welt in the north of Munich from 6 September. Under the
spotlight here along with the new fully electric BMW model are
innovations such as BMW Panoramic iDrive and services like BMW
Charging. During the IAA, customers stopping to top up their vehicles
at the BMW Welt charging stations will be treated to a refreshing
surprise and, if desired, a free personal tour of all things BMW iX3
and BMW Charging.

Shortly before IAA Mobility 2025 opens to visitors, a new vehicle
charging hub will go into service outside BMW Welt. The BMW Welt
High-Power Charging station will provide eight charging points for
electric vehicles. Created by Designworks, BMW’s innovation studio,
the hub fits in neatly with the unique architecture of the overall
building. Expert talks and presentations will accompany the
introduction of the new charging facility from 8 September and
continue throughout IAA Mobility 2025.

DigiTour: interactive experiences at the BMW Museum.

The BMW Museum will greet visitors to IAA Mobility 2025 with a
new digital attraction: the BMW Museum DigiTour. This web-based app,
which can be accessed without downloading, provides a modern,
fascinating and interactive offering for the visitors from around the
world. This new digital visitor experience brings the history and
allure of the BMW brand to life. A highlights tour of classic BMWs
(from the early days to the present day) will be presented here in
digital form, as will shortly the Museum’s temporary exhibition “Belle
Macchine – Italian Automotive Design at BMW.” Additional tours are
planned, including options for families and kids. The BMW Museum
DigiTour is free of charge, opens a window into rarely shown archive
material and is available in several different languages. 

The BMW Group: sustainability and circular economy across all areas.

As an integral part of the BMW Group’s strategy at IAA Mobility
2025, the theme of sustainability stands tall in an array of world
premieres and innovations. Alongside the electrification of its drive
systems, the BMW Group has adopted a holistic approach to achieving
its goals in this area. The focus here is on reducing CO₂
emissions throughout a vehicle’s life cycle, and the development of
the Neue Klasse has seen BMW doubling down on its commitment to these
objectives. From the development of a product, use of secondary
materials, procurement of raw materials and production, to the
product’s use phase and eventual recycling, the BMW Group adheres to
consistently circular thinking. This engagement with circularity can
also been seen across the BMW Group’s stands at IAA Mobility 2025.
Around 80 per cent of the installations, fixtures and materials in the
Open Space at Max-Joseph-Platz are either already being reused or have
been procured explicitly for extended use at other events as well.
Plants, robots, concrete barriers and much of the event technology
have largely been hired. The presentation at the Summit involves an
even greater commitment to reusing materials. Single usage is
therefore restricted primarily to graphics and materials placed under
heavy stresses, such as floor coverings and wall surfaces.

*Consumption and emissions figures:

The figures for fuel consumption, CO₂ emissions,
electric power consumption and range refer to vehicles in the German
market. All figures are calculated based on the new WLTP test cycle.
Fuel consumption and emissions data refers to the German Passenger Car
Energy Labelling Regulation (PKW-EnVKV).

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.landers@bmw.de

Internet: www.press.bmwgroup.com

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and
more than 210,000 motorcycles worldwide. The profit before tax in the
financial year 2024 was € 11.0 billion on revenues amounting to €
142.4 billion. As of 31 December 2024, the BMW Group had a workforce
of 159,104 employees.

The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.

www.bmwgroup.com

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