BMW Group Canada Reports Q1 2026 Sales. – AutoMart Canada

Richmond Hill, ON. BMW Group Canada (BMW and MINI
brands combined) released its first quarter results today, reporting
sales of 6,696 vehicles, of which 9.8% were electrified. 

“Thanks to our
retailers for persevering through a quarter that was challenging to
both the industry and to our brands,” said Andrew Scott, president and
CEO, BMW Group Canada.  “We have a lot to look forward to in 2026, not
least of which is the arrival of the BMW iX3. This first Neue Klasse
model has just been named World Car of the Year – beating out
competitors of all powertrain formats – and World Electric Vehicle. 
Already an award winner, the BMW iX3 is sure to resonate with Canadians.”

BMW Group.

_{Table 1: New Vehicle Sales BMW Group Canada, Q1 2026.}  

BMW.

• Sports Activity Vehicles were big sellers in the first quarter. 
  Key contributors in this segment were the BMW X3 and the BMW X7, up
  +56.8% and +33.7% respectively versus Q1 2025.
• Growth was also seen in BMW 3 Series sales, with the perennial
  favourite up nearly 99% year-over-year. 
• After a year-over-year increase of nearly 14%, Canada becomes the
  number one market globally in terms of BMW M share as a percentage
  of overall sales. 
• The BMW i4 – a multi-award-winning all-electric sedan – led the
  brand’s all-electric sales, followed by the BMW iX – the brand’s
  all-electric Sports Activity Vehicle.
• The first vehicle of the Neue Klasse, the BMW iX3, was named
  “World Car of the Year” and “World Electric Vehicle” for 2026 by an
  international jury of nearly 100 automotive journalists. 
• The design premiere for the second vehicle of the Neue Klasse, the
  BMW i3, took place in mid-March. The i3 is the first
  battery-electric BMW 3 Series, an icon that has stood for sporty
  driving pleasure for five decades.

_{Table 2: BMW Canada New Vehicle Sales,
Q1 2026.}

MINI.

• The MINI Countryman continues to drive sales, increasing +11.4%
  over the first quarter of 2025.
• The MINI 1965 Victory Edition modernizes the technology,
  performance and agility of the Mini Cooper S that won the 1965 Monte
  Carlo Rally.  Now on sale, the special model is limited to 45 units
  in the Canadian market.

_{Table 3: MINI Canada New Vehicle Sales, Q1 2026.}

BMW Motorrad.  

• Top selling models in the first quarter were the S 1000 RR, R 1300
  RT, R 1300 GSA, R 1300 GS and the G 310 R.
• BMW Motorrad retailers are currently kicking off a program that
  welcomes fans of two-wheeled mobility out from winter hiding. Season
  Start events will take place at retailers across Canada, giving
  riders the chance to connect with like-minded adventurers and
  explore the latest in German motorcycle engineering.  Events began
  March 31st and run until April 29th. Details can be found here.

_{Table 4: BMW Motorrad New Motorcycle Sales, Q1 2026}.

Retail.Next: A New Premium Design Identity for BMW Retailers.

BMW retailers across Canada are investing in the future of the brand
by undertaking significant renovations that enhance the customer
experience in their facilities.  Retail.Next is an outstanding new
retail design concept that includes a stunning transformation of the
physical showroom as well as the introduction of new digital tools and
processes that create an exceptional customer experience.  Open spaces
and a warm and inviting environment are paired with new digital
technologies that integrate seamlessly into the environment to support
customers in their purchase journey.  Aspirational, innovative, and
digitalized; that is Retail.Next defined. 

To date, seven retailers have completed the transformation, with BMW
Brossard in Quebec and BMW Toronto in Ontario being the most recent to
welcome customers into their spectacular new retail environments. 
Pfaff BMW in Ontario and Auto West BMW in British Columbia will be the
next to open in the second quarter of 2026.

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