Successful market launch for Neue Klasse: BMW Group posts significant first-quarter growth in European new orders – AutoMart Canada

Munich. Driven by very strong customer interest in
the first Neue Klasse model, the BMW iX3*, the BMW Group recorded a
significant increase in incoming orders for fully-electric vehicles in
Europe in the first quarter of 2026. From January to March, new BEV
orders rose by around 40% year-on-year. The BMW Group also reported
higher orders across all drivetrain technologies in the region
compared to the previous year. 

“We are seeing exceptionally strong demand for the new BMW
iX3. With well over 50,000 new orders since ordering opened in
Europe, customer interest in the BMW iX3 is exceeding our high
expectations. More than half of the BMW X3s ordered are already
fully electric,” said Jochen Goller, member of the Board of
Management of BMW AG responsible for Customer, Brands, Sales.
“The strong demand for the BMW iX3 underlines the quantum
leap in technology we are making with the Neue Klasse.
We are also receiving extremely positive feedback on the
recently revealed second model of the Neue Klasse, the BMW
i3,” Goller added.

Across all drivetrain technologies, the BMW Group delivered a total
of 565,748 BMW, MINI and Rolls-Royce vehicles to customers in the
first quarter of this year (-3.5%). Demand for models with internal
combustion engines remained slightly above the high level of the
previous year. The BMW Group achieved significant sales growth in its
domestic market of Germany, with 68,022 units delivered (+10.7%). In
China, BMW Group sales outperformed the overall strong market decline.

The first BMW iX3s were delivered to customers in Europe in March.
Although the ramp-up of the first Neue Klasse model has only just
begun, sales of fully-electric vehicles in Europe in the first quarter
of 2026 already exceeded the high level recorded in the same period of
last year. In the first quarter, the BMW Group delivered 87,458
fully-electric vehicles to customers worldwide (-20.1%). In the US,
the discontinuation of BEV incentives impacted the entire market. At
the same time, demand for BMW models with internal combustion engines
increased. In an overall challenging market environment, the BMW Group
was able to hold its ground well and is confident that the attractive,
technology-neutral product portfolio as well as the worldwide
availability of the Neue Klasse models will generate an increasingly
positive momentum.

The BMW brand delivered a total of 496,050 vehicles
to customers worldwide in the first quarter (-4.6%). Following last
year’s all-time high, BMW M GmbH sales for the first
three months of the year totalled 47,544 units (-5.9%). For the fifth
consecutive quarter, MINI increased its global sales
year-on-year. With 68,427 units delivered, the brand recorded growth
of +5.9%. In the Europe sales region, MINI achieved a significant
increase in BEV sales. The Rolls-Royce brand
delivered 1,271 vehicles to customers in the first quarter (-8.0%).
During the same period, BMW Motorrad sold 42,735
motorcycles and scooters (-4.2%).

BMW Group sales Q1 2026 at a glance

¹BEVs and PHEVs                                                                                   

BMW & MINI sales in the regions/markets

²Provisional registration figures

³Asia-Pacific, Eastern Europe, Middle East, Africa

The delivery figures reported in this press release are provisional
and may change up until the BMW Group Report 2026 is published. Notes
on how delivery figures are prepared can be found in the BMW Group
Report 2025 on p. 429.

BMW Group Corporate Communications

Dr Sina Unger, Communications Sales

Telephone: +49 89 382-47564

Email: sina.unger@bmwgroup.com

Carolin Bachmann, Communications Sales

Telephone: +49 89 382-38801

Email: carolin.bachmann@bmwgroup.com  

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: max-morten.borgmann@bmwgroup.com

Media website: www.press.bmwgroup.com/

Email: presse@bmwgroup.com

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide;
the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more
than 202,500 motorcycles worldwide. The profit before tax in the
financial year 2025 was € 10.2 billion on revenues amounting to €
133,5 billion. As of 31 December 2025, the BMW Group had a workforce
of 154,540 employees.

The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
– from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

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