Munich. The record-breaking journey of BMW M GmbH
continues: In the 2024 fiscal year, the sports car manufacturer of BMW
reached a new all-time high in vehicle sales for the 13th consecutive
year. With 206,582 vehicles, BMW M GmbH once again improved the
benchmark, after having exceeded the threshold of 200,000 vehicles
sold for the first time in the company’s history the previous year.
The impressive performance capabilities of the performance and
high-performance vehicles are reflected in the growing demand across
model classes, drive types, and regions.
The all-electric BMW i4 M50* was the best-selling model for the third
time in a row. It transfers the typical M combination of agility,
dynamics, and precision into the world of electromobility: With an
electric motor at the front and rear axle, which together generate a
maximum output of 400 kW/544 hp, the Gran Coupé offers a fascinating
driving experience with a range of up to 522 kilometers according to
WLTP. But vehicles with other drive systems also saw increases.
“The high demand for both gasoline-powered and electric models
shows that our technology-neutral strategy is also paying off in the
performance and high-performance segment, driving us to record
results,” says Sylvia Neubauer, Head of Customer, Brand and Sales
at BMW M GmbH. “Anyone looking for a sporty driving experience
will always find it at BMW M – in every vehicle category and drive variant.”
The unbroken demand for vehicles with outstanding driving performance
is also reflected in the growing share that BMW M models contribute to
the success of the entire BMW Group. In 2024, almost every tenth
vehicle sold was an M model (9.4% share). This is also a new record high.
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High-performance models drive growth at top speed.
The biggest growth drivers in the 2024 fiscal year were the
high-performance models, which combine untamed racetrack power with
unrestricted road capability. After the 2024 model revisions of the
BMW M2*, BMW M3*, and BMW M4* model series, as well as the new
editions of the BMW M5* and BMW M5 Touring*, the segment is shining
with top performances: The BMW M2 achieved a 64% increase, making it
the top performer in terms of growth dynamics. With its muscular
proportions and powerful design features, the model athlete makes no
secret of its performance capabilities, which are embodied by the
optimized M TwinPower Turbo straight-six-cylinder engine with 353
kW/480 hp. The M3 Touring* grew by +57%.
The high-performance segment is also increasingly electrifying more
customers. The BMW XM*, as the first electrified high-performance
model, recorded a sales increase of 16%. It combines pioneering drive
technology with a spectacular vehicle concept: The specially developed
M HYBRID System of the Sports Activity Vehicle mobilizes a maximum
output of up to 550 kW/748 hp in the top model BMW XM Label*.
Uncompromising design and fascinating performance create maximum
exclusivity and make the BMW XM a completely new model in the luxury segment.
Overall, the high-performance models crossed the finish line in the
2024 fiscal year with 66,805 vehicles sold and an increase of 8%.
“More customers than ever before worldwide are enthusiastic about
the typical BMW M combination of expressive design with extensive
individualization options, highly dynamic driving performance, and
perfection in manufacturing,” says Sylvia Neubauer. “The M
evokes emotions: All our models have motorsport genes and stand for
driving pleasure at the highest level.”
International lead of M models continues to grow.
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In both the performance segment and the particularly exclusive
high-performance area, BMW M GmbH is leading the international
competition and further increased its lead in the 2024 fiscal year.
Thus, BMW M remains at the top with a large gap to the core
competitors. In the USA and the UK, as well as in Germany, BMW M is
the market leader among sports car manufacturers. “In the three
largest markets, we are number one with a clear lead,” says
Franciscus van Meel, Chairman of the Board of Management of BMW M
GmbH. “This expression of trust motivates us to deliver another
strong performance in 2025, despite the continued highly challenging
economic environment.”
Further expansion of model diversity in focus.
With the further expansion of model diversity, BMW M GmbH is setting
accents in 2025 as well. On the agenda are various special models and
model revisions with innovations for combustion engines, plug-in
hybrids, and electric drives alike. In addition, the development of
the new all-electric BMW M3 is progressing. “Our offering spans
the entire range of BMW models and includes performance and
high-performance variants with all-electric, partially electric, and
purely combustion-powered drives,” says van Meel. “We will
continue to pursue and further develop this successful strategy.”
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BMW M Motorsport provides emotions, success, and strong sales figures.
Another focus is on motorsport. In 2024, the return to the FIA World
Endurance Championship (FIA WEC) of BMW M GmbH earned, among other
things, a podium finish in the GT3 class at the legendary 24 Hours of
Le Mans. The BMW M Hybrid V8 Art Car by artist Julie Mehretu also
caused a sensation among the more than 300,000 spectators on site and
the sports and culture media worldwide. In the past season, the three
current BMW M Motorsport racing vehicles, the BMW M Hybrid V8, the BMW
M4 GT3, and the BMW M4 GT4, together celebrated 215 victories,
completed more than 1,000 races, and covered over one million
kilometers. In 2025, the focus will be on successes with the BMW M
Hybrid V8 in the FIA WEC and the North American IMSA series. On the
customer motorsport side, the EVO versions of the BMW M4 GT3 and the
BMW M4 GT4 are entering their debut seasons. Both vehicles are selling
extremely successfully and demonstrate the extraordinary popularity of
BMW M Motorsport products with customers around the world.
In case of queries, please contact:
Corporate Communications
Christophe Koenig, Head of BMW M and BMW M Motorsport Communications
Phone: +49-89-382-56097
E-mail: Christophe.Koenig@bmw.de
Alexandra Landers, Head of BMW Product and Brand Communications
Phone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad,
the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles
and more than 210,000 motorcycles worldwide. The profit before tax in
the financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.
www.bmwgroup.com
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Another record year: BMW M GmbH continues on the path to success.
2025-01-14 14:49:16
www.press.bmwgroup.com
https://www.press.bmwgroup.com/canada/article/detail/T0447483EN?language=en
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