Automotive Executives Call for Enhanced EV Infrastructure Investment

Canadian automotive organizations recently initiated a campaign stressing the critical need to enhance electric vehicle (EV) charging infrastructure ahead of the 2035 target. This initiative aims to ensure the availability of sufficient charging options for the projected increase in EV usage, supporting Canada’s zero-emission vehicle (ZEV) sales goal.

The campaign, named “Countdown to 2035,” uses a tracking tool to underscore the urgency of developing public charging facilities. According to industry leaders, around 100 chargers need to be installed daily to keep pace with the demands of the upcoming ZEV adoption. “As the federal ZEV goals start intersecting with market realities across the nation, the ‘Countdown to 2035’ will offer crucial data and insights on what is needed, where, and at what speed,” stated Tim Reuss, President and CEO of the Canadian Automobile Dealers Association (CADA).

Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers’ Association (CVMA), pointed out that ZEV adoption should be propelled by consumer interest rather than just governmental policies. “For higher ZEV adoption levels, we need to foster consumer demand. It’s imperative to equip Canadians with convenient EV charging options irrespective of their location,” he mentioned.

David Adams, President and CEO of the Global Automakers of Canada (GAC), also highlighted the central role consumers play in the transition to ZEVs. “The key factors for wider ZEV adoption revolve around the consumer’s choice and convenience. It is crucial for the industry and the government to facilitate this shift by making ZEVs a more attractive and practical choice for Canadians,” Adams asserted. He further criticized recent unilateral measures by the B.C. government which could potentially hinder the adoption of EVs by limiting purchase incentives.

The collective stance from these leading automotive groups underscores a critical need for federal intervention to ensure a smooth transition to electric vehicles, thus supporting Canada’s environmental targets for 2035.

Words by: Craig Clowes

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