BMW ALPINA: Standalone automobiles with a new brand emblem.

Munich. Following its brand activation in early
January 2026, BMW ALPINA is presenting itself as an exclusive new
brand under the custodianship of the BMW Group. The brand embodies an
exceptional balance of supreme ride comfort and high performance. The
new badge design complements the recently revealed wordmark,
collectively defining the brand’s contemporary iconography. BMW ALPINA
automobiles will be manufactured in BMW Group plants that have been
comprehensively enabled to meet the high standards expected of this
new and exclusive brand.

Heritage: The new BMW ALPINA brand emblem reinterprets classic elements.

The new BMW ALPINA emblem honours the brand’s heritage while
authentically evolving into the modern age. The new design features
the same two significant elements as before – throttle body and
crankshaft – central to the historic story of the brand. As with the
already revealed wordmark, which encircles the badge, the elements
within the badge benefit from clear and concise linework. A unique
transparent execution emphasises the emblem’s modern silhouette, and
reduced colouring enhances the contemporary look and feel. The new
badge design conveys a precise and refined execution, perfectly suited
to the exclusive positioning of BMW ALPINA.

Enhanced personalisation and high-value materials central to
the brand’s modernisation.
BMW ALPINA automobiles
will be manufactured in select BMW Group plants that have been
comprehensively enabled to meet the high standards expected of this
new and exclusive brand. These qualities allow for an extraordinary
range of personalisation options, ensuring customers can create
personal and distinctive automobiles, if desired. Continuity is
assured with the sensitive modernisation of signature design elements
such as the iconic exterior colour palette and 20-spoke alloy wheel
design. Establishing yet another link between future and heritage.
Superior quality leather will come as standard in all BMW ALPINA
interiors. Available in a comprehensive range of colours that can be
further complemented by a selection of desirable materials – ensuring
future owners can curate everything from the smallest of details to
the boldest of statements. Defining their own, unique automobile.

Commitment to power and discretion.

Restraint, power and superior quality have always been hallmarks
of the Alpina brand. BMW ALPINA is committed to authentically evolving
these values, elevating them with heightened precision and modern
sophistication. BMW ALPINA automobiles will combine exceptional
high-speed performance with outstanding levels of comfort. Focusing on
long-distance journeying.

BMW Alpina is a maker of automobiles for connoisseurs who appreciate
the exceptional.