BMW Group Canada launches reservation tool and vehicle configurator for the all-new BMW iX3 at the 2026 Canadian International AutoShow. – AutoMart Canada

Richmond Hill, ON.  BMW Group Canada is excited to
announce the official launch of the reservation tool and vehicle
configurator for the much-anticipated, all-new BMW iX3, now live on BMW.ca. These tools
enable Canadian customers to reserve and begin personalizing BMW’s
pioneering electric SUV, marking a significant step toward
experiencing the future of electric driving.

The announcement takes place on the morning of Media Day at the 2026
Canadian International AutoShow (CIAS), where BMW is showcasing the
iX3 in a spectacular takeover display at the Metro Toronto Convention
Centre. Adding to the excitement, Hussein Al Attar, Director of
Automotive Design at BMW Designworks LA, is joining Media Day to share
insights into the design philosophy behind Neue Klasse and the iX3.
With a distinguished career in automotive and industrial design, Al
Attar is known for his innovative approach that combines aesthetics
with advanced functionality, helping shape BMW’s electrified future.

“The launch of the iX3 reservation tool and configurator brings us
closer to delivering an exceptional electric driving experience
tailored for Canadian drivers,” said Andrew Scott, President and CEO
of BMW Group Canada. “Coupled with Hussein’s presence at CIAS, this
announcement celebrates BMW’s bold vision for sustainable luxury and
cutting-edge design.”

The all-new BMW iX3, built on BMW’s revolutionary Neue Klasse
architecture, offers a compelling blend of efficiency, performance,
and intelligent connectivity. The vehicle’s sleek design, premium
materials, and advanced technology set a new benchmark in the electric
SUV segment. Canadian pricing details will be announced soon.

Visitors to the Canadian International AutoShow from February 13-22
are invited to explore the iX3 alongside BMW’s electrified and
performance lineup, including the iconic M2 CS and award-winning i4
models. Exclusive test drives and immersive brand experiences will be
available, reinforcing BMW’s leadership in innovation and driving pleasure.

For full details and to start building your BMW iX3, please visit BMW.ca.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact: 

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

marc.belcourt@bmwgroup.ca
                                              

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

jean-francois.taylor@bmwgroup.ca