BMW Group Canada reports Q2 2025 sales results. – AutoMart Canada

Richmond Hill, ON. BMW Group Canada (BMW and MINI
brands combined) reported sales of 11,164 vehicles for the second
quarter of 2025, an increase of +7.3% over the same period in 2024.
 Year-to-date, the Group has sold 18,464 vehicles in 2025,
representing an increase of 8.2% compared to the first half of 2024.

“The BMW Group retail network across Canada did an exceptional job of
supporting our customers’ mobility needs in the second quarter of
2025,” said Andrew Scott, president and CEO, BMW Group Canada.  “While
dealing with the uncertainty and challenges brought about by evolving
trade conditions, our partners instilled confidence in our brands, our
products and our company for our customers.  Together with our retail
partners, we have – for the time being – been able to offer our
customers a stable shopping experience.  We understand the uncertainty
Canadians are feeling – we feel it as consumers ourselves.  We thank
our customers for their belief in us and our retail partners.  And I
personally thank every one of our retail team members for their
ongoing efforts and professionalism.”

“We had a strong quarter despite the palpable turbulence,” continued
Scott.  “Unique sales programs and the strength of our retail network
ensured that.  The third quarter promises equally turbulent times; it
will take resilience, commitment and focus on our side to secure an
equally solid result.  And it will take the effort and cooperation of
our government to manage the trade situation and support us in
maintaining business continuity for our retail partners and our customers.”

“With the second quarter behind us, the launch of the Neue Klasse
becomes even more tangible.  The first vehicle in our new generation
of models will be the BMW iX3 Sports Activity Vehicle.  As an
SUV-loving market, I’m confident the iX3 will be well-received here in
Canada.  Canadian automotive journalists have had the chance to test
drive this spectacular new vehicle and their initial feedback has been
outstanding.  Based on their experience, I think it’s safe to say that
Canadians can expect a new level of driving dynamics from the Neue
Klasse.  This new model will celebrate its world premiere at the IAA
Mobility Show in Munich in September and start to roll off the
assembly line in Hungary at the end of 2025.  With more range, faster
charging, and an all-new display and operating concept, we’re taking
the renowned BMW driving experience to an entirely new level.”

BMW.

BMW demonstrated its brand strength in the second quarter of 2025
with sales of 9,634 units,  up +5.3% compared to the same period in
2024.  For the year, BMW is up +8.4% in the first half of 2025 with
16,076 units sold. 

Fast Facts:

• Canadians continue to demonstrate their affinity towards
  high-performance models, making the second quarter of 2025 an
  all-time best quarter for the BMW M sub-brand. 
• Sales of BMW M models increased +13.5% in the second quarter of
  2025 and +12.8% year-to-date, making up nearly 24% of overall BMW
  sales for both the second quarter and the second half of 2025.
• Year-do-date sales of electrified vehicles increased +3.3%
  compared to the first half of 2024.
• Large luxury-class vehicles also caught Canadians’ attention, with
  sales of the BMW X7 and BMW 8 Series up +1.4 and +1.0% respectively
  over the first half of 2024.
• The second quarter saw the introduction of a Canadian-specific BMW
  5 Series.  The exclusive BMW 540i xDrive Legacy Edition reintroduces
  a highly sought-after variant for a limited time to the Canadian 5
  Series (G60) lineup, with only 151 units available. To learn more,
  click here.

MINI.

The MINI brand was up +22.2% in the second quarter of 2025, with
sales of 1,530 units.   Year-over-year, the brand was up +7.1%
compared to the same period last year, selling 2,388 vehicles in the
first half of 2025. 

Fast Facts:

• MINI’s second quarter results were fueled by sales of the all-new
  MINI Countryman, with sales of the beloved brand’s sports utility
  vehicle increasing +36.5% for the quarter and +19.1% year-to-date.
• Furthermore, approximately 20% of MINI Countryman sales were the
  all-electric version, the MINI Countryman SE.
• The third quarter will see the arrival of a limited number of John
  Cooper Works special edition models.  These special vehicles will
  don a sporty JCW aesthetic, making the athletic John Cooper Works
  personality more accessible to Canadians.  There will be 444 special
  edition units available in the MINI 5 Door, MINI Countryman S and
  MINI Countryman SE models.

_{Table 1: New Vehicle Sales BMW Group
Canada, Q2 2025.}

BMW Motorrad.  

The motorcycle segment has felt the decrease in consumer confidence. 
In this depressed market, BMW Motorrad sales for the second quarter of
2025 held relatively steady, down a mere -0.5%.  Year-to-date sales
were down -3.3% compared to the first half of 2024.

Fast Facts:

• Second quarter sales for 2025 were down only five units (-0.5%)
  compared to the second quarter of 2024.
• The second quarter of 2025 saw the introduction of the BMW R 1300
  RT and R 12 G/S, both of which were well-received by fans of
  two-wheeled mobility.  
• The R 1300 GS, R 1300 GS Adventure and S 1000 RR continue as top
  models for the second quarter of 2025.
• The two-wheeled brand looks forward to BMW Motorrad ADV-X in
  September, taking riders deep into the Canadian backcountry where
  they’ll encounter a variety of exciting and challenging routes while
  discovering some of the most breathtaking scenery Canada has to offer.

_{Table 2: Motorcycle Sales BMW Group Canada, Q2 2025.}

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BMW Group in Canada. 

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca

Barb Pitblado

Manager, Corporate Communications

BMW Group Canada

905-428-5005 / barb.pitblado@bmwgroup.ca