BMW Motorrad ADV-X returns to Sun Peaks, British Columbia for an epic third year.

Richmond Hill, ON.  The highly anticipated BMW
Motorrad ADV-X is back for its third year, inviting GS customers to
embark on an unforgettable adventure in the stunning landscapes of
British Columbia. From September 7–13, 2025, riders from across Canada
will gather to explore over 1,880 km of breathtaking terrain, ranging
from the Pacific shores to the majestic Columbia Mountain Ranges. This
year, ADV-X promises to be the most exhilarating yet, with pre-planned
routes designed to thrill, challenge, and inspire riders of all skill
levels. Participants will experience a diverse mix of gravel roads,
forest trails, and rugged single-track paths, all while putting their
BMW GS motorcycles to the ultimate test.

Highlights of the 2025 BMW Motorrad ADV-X include:

• Guided Riding Experience: Fully guided tours with
  support from BMW Motorrad technicians, ensuring a safe and enjoyable journey.
• Comprehensive Support: Trailside support and tire
  service available throughout the event.
• Accommodation: Enjoy 6 nights at the iconic Sun
  Peaks Resort, a perfect base for adventure.
• Culinary Delights: All meals included—daily
  breakfast, lunch, and dinner to fuel your riding experience.
• Exclusive Event Package: Each participant will
  receive a commemorative ADV-X event package to remember this
  incredible journey.

Transportation will be available from BMW Motorrad retailers
coast-to-coast, making it easy for GS customers to join this epic
adventure with their own motorcycle.

This announcement of the 2025 ADV-X comes on the heels of BMW
Motorrad releasing the new R 1300 GSA and introducing
the new R 12 G/S, two remarkable additions to the
adventure motorcycle lineup that exemplify BMW’s commitment to
innovation and excellence in the world of adventure motorcycling.

The R 1300 GSA is engineered for those who seek the ultimate
adventure experience. With its powerful engine, advanced suspension,
and cutting-edge technology, this motorcycle is designed to conquer
any terrain. Riders will appreciate the enhanced comfort and control,
making long-distance journeys more enjoyable than ever. The R 1300 GSA
is not just a motorcycle; it’s a gateway to exploration, allowing
riders to tackle challenging landscapes with confidence and ease.

Meanwhile, the new R 12 G/S pays homage to BMW’s rich heritage while
incorporating modern advancements. This bike is perfect for both
on-road and off-road adventures, offering versatility and agility that
appeals to a wide range of riders. Its lightweight design and
responsive handling make it an ideal choice for those looking to
navigate through urban environments or venture into the wild. The R 12
G/S embodies the spirit of adventure, encouraging riders to explore
new horizons and create unforgettable memories.

At BMW Motorrad, adventure motorcycling is not just a segment; it is
a passion that drives to lead the industry. The commitment to quality,
performance, and rider satisfaction has established BMW as the
undisputed leaders in the adventure motorcycle market. The ADV-X event
is a testament to BMW’s dedication, bringing together a community of
enthusiasts who share a love for exploration and the open road.

There is no better time to experience the thrill of riding through
some of Canada’s most awe-inspiring landscapes. Whether you’re a
seasoned rider or new to the adventure, this event is designed to
create lasting memories and foster a community of passionate BMW GS enthusiasts.

The BMW Motorrad ADV-X program is managed and hosted in partnership
with Enduro Park Canada. For more information, please visit www.advx.ca

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca
                               

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca