BMW Motorrad Canada welcomes Apex Cycle Sports as newest authorized retailer partner.

Richmond Hill, ON. BMW Motorrad Canada is pleased to
announce the addition of Apex Cycle Sports as an authorized retailer
serving the Kitchener‑Waterloo‑Cambridge region. This development
represents a significant enhancement of BMW Motorrad Canada’s presence
in Southwestern Ontario and underscores the company’s commitment to
expanding accessibility for customers in one of the province’s most
dynamic markets.

Apex Cycle Sports, located in Cambridge, Ontario, has more than
fifteen years of established experience in the powersports industry
and has cultivated a strong reputation across the region. A
30,000‑square‑foot showroom and service facility provide a premium
environment and an extensive product portfolio.

“The integration of Apex Cycle Sports into the BMW Motorrad Canada
network reflects a shared dedication to our fantastic portfolio of
motorcycles,” said Greg Edwards, director of BMW Motorrad Canada.
“Apex’s proven expertise in representing premium brands, combined with
BMW’s high standards of quality, will ensure that customers in the
region benefit from an elevated experience.”

Colin Lobsinger, General Manager of Apex Cycle Sports, added, “We are
thrilled to become an authorized retailer for BMW Motorrad and to
offer these exceptional motorcycles and products to our growing
customer base in the region. We look forward to providing our local
riders with unparalleled motorcycles and service.”

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This partnership supports BMW Motorrad Canada’s objective of
expanding regional representation through collaboration with local
partners. The Kitchener‑Waterloo‑Cambridge area has experienced steady
economic and demographic growth, and the establishment of an
authorized retailer in Cambridge will provide riders across
Southwestern Ontario with improved access to BMW Motorrad products.

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BMW Motorrad Canada and Apex Cycle Sports share a commitment to
excellence, engineering precision, and an unwavering focus on customer
satisfaction. BMW Motorrad Canada is pleased to welcome Apex Cycle
Sports into the BMW family and looks forward to the success this
partnership will bring for both riders and the BMW community.

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BMW Group in Canada

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BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.