Honda Canada is currently reviewing its plan to reduce dealer margins, a move that has not been finalized, according to the company’s president. This development comes amidst discussions within the automotive community and feedback from dealerships. The initial decision was part of wider corporate adjustments, but given the responses from dealers, the company is taking a more flexible approach to find a solution beneficial for all parties involved. As this situation evolves, Honda Canada remains committed to maintaining open communication with its dealers to ensure future strategies align with the interests of both the company and its dealers.
Words by: Craig Clowes
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