MINI and Paul Smith at the Japan Mobility Show 2025. – AutoMart Canada

Munich / Tokyo. The Japan Mobility Show 2025 becomes
the stage for the latest milestone in the long-standing collaboration
between MINI and British designer Paul Smith. It will be unveiled as
part of the BMW Group Keynote on 29 October 2025 at 09:55 (JST) at the
BMW Group stand, based in the West Exhibition Hall of the show.

MINI and Paul Smith: A creative success story.

The MINI Paul Smith Edition is a new chapter in the success story of
the two British brands. The long-lasting relationship began in 1998,
when the designer wrapped a Classic Mini Cooper in his trademark
visual design. To mark the 40th anniversary of the Classic Mini in
1999, the designer lent his characteristic Paul Smith “Signature
Stripe” to a one-off model. After two further one-offs – the MINI
Strip in 2021 and the MINI Recharged by Paul Smith in 2022 – Paul
Smith’s design language returns to MINI. 

MINI model portfolio.

As part of the BMW Group stand at the Japan Mobility Show, MINI is
presenting the diverse range of its current product portfolio. The
MINI Cooper family is represented by showcasing the MINI Cooper SE,
which combines heritage, technology and driving pleasure. Whilst
providing a fully electric go-kart feeling via the 218 hp electric
powertrain. Also present will be the MINI Cooper 5-door S, which
combines compact dimensions and agility whilst showcasing increased
practicality when compared to its 3-door siblings. A MINI Cooper
Convertible will also be on show, which presents open-air driving in
the spirit of its ‘Always Open’ philosophy: agile, spontaneous and
full of driving pleasure.Launched earlier this year, the MINI John
Cooper Works Aceman outlines its sporty all-electric useable
performance from the John Cooper Works sub-brand. The latest model in
the MINI family presents itself as a versatile companion and not only
demonstrates MINIs typical “Clever Use of Space” – but also
brings a powerful driving experience to the road as a
performance-enhanced version thanks to 258 hp produced from the 54.2
kWh electric battery. Finally, the MINI Countryman S ALL 4 will also
be present on the BMW Group stand at the Japan Mobility Show: as the
largest of the MINI family, the car offers generous space and fits in
perfectly for those looking for longer adventures and spontaneous exploring.

Japan Mobility Show.

The Japan Mobility Show is regarded as one of the most important
international platforms for pioneering mobility concepts. From October
29 to November 9, over 130 exhibitors will be presenting their
innovations to visitors and press at the Tokyo Big Sight exhibition
centre – making the Japanese capital the centre for visions of
tomorrow’s mobility.

In case of queries, please contact:

Corporate Communications

Franziska Liebert, Spokesperson MINI

Phone: +49-151-601-28030
E-mail: franziska.liebert@mini.com

Micaela Sandstede, Head of Communications MINI

Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de