On a level of its own: BMW Group Canada to unveil an unmatched experience at the Canadian International AutoShow with the “Level ///M” takeover display. – AutoMart Canada

Richmond Hill, ON.  BMW Group Canada is excited to
announce its grand return to the Canadian International AutoShow
(CIAS) for 2025, presenting an expansive and immersive BMW M-themed
display. Attendees can look forward to an impressive lineup of
vehicles, including the all-new and Canadian-favourite X3 M50, the
newly revised iX, the M4 CS and for the first time in Canada, the
all-new M5 Touring. MINI Canada will also be making its
much-anticipated return to CIAS.

With a visually stunning and emotionally engaging takeover of Level
600, the Bavarian automaker aims to captivate showgoers as they
transition between the North and South buildings of the Metro Toronto
Convention Centre.

BMW will be the first automaker to ever occupy this prime space at
CIAS, as Level 600 has never been exclusively taken over by a single
automaker. This area has been identified as the show’s busiest
location for foot traffic, effectively capturing the attention of the
entire audience.

“For BMW Group Canada, the 2025 Canadian International AutoShow
proved to be an ideal way for us to connect with our current
customers, potential customers and the general public,” said Jonathan
Thomson, Director of Brand Management with BMW Group Canada. “Our
Experiential Marketing team have created an experience that can’t be
missed and surely won’t be forgotten.”

Every facet of the M brand will be showcased, including traditional
internal combustion vehicles, battery-electric cars, Sport Activity
Vehicles, M performance, M high-performance models, and motorcycles.
The MINI brand will also return with a vibrant display on Level 700 of
the South building, featuring its entirely new and distinctive product lineup.

Additionally, BMW and MINI will take over the roundabout on Level 500
at Bremner Blvd for an exclusive test drive program. Located in one of
the show’s highest-traffic areas, this program will feature exciting
vehicles, including the all-new X3 M50, the award-winning i4 M50, i5
M60, iX M60, MINI JCW 3-door, and MINI Countryman SE.

“We are committed to leaving a lasting impression on everyone who
visits our display. We are challenging ourselves to think innovatively
and ensure that we have something for every attendee,” says Vito
Sacchetti, Experiential Marketing Manager for BMW Group Canada. “From
igniting excitement in the next generation of drivers to engaging
those actively in the market, we want everyone to leave the show
thinking about BMW.”

In addition to the impressive vehicle lineup, BMW Canada will host a
variety of exciting activations on-site. Among them, a special photo
opportunity will allow attendees to capture some memorable moments.
Furthermore, guests will have the chance to enter a draw for a grand
prize travel experience, adding an extra layer of excitement to their visit.

Taking place from February 14-23, 2025, at the Metro Toronto
Convention Centre, CIAS is Canada’s largest auto show, attracting over
300,000 visitors annually.

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca
                                            

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca