ROLLS-ROYCE MANCHESTER UNVEILS NEW LUXURY SHOWROOM – AutoMart Canada

• Rolls-Royce Manchester unveils new luxurious showroom after
  extensive redesign and redevelopment
• The elegant and luxurious new showroom marks the next step in the
  story of Rolls-Royce Motor Cars in the city of Manchester, which has
  a significant historical connection to the marque
• New visual language resonates with younger demographic of clients
• Contemporary redesign reflects increasing demand for the marque’s
  pinnacle products

 

“After extensive redevelopment, I am delighted to unveil the newly
refurbished Rolls-Royce Motor Cars Manchester. The northern
metropolis has long been an important place for Rolls-Royce: on
4th May 1904, Charles Rolls and Henry Royce first met in the Midland
Hotel, in central Manchester, and it was from this meeting that the
marque’s two founding fathers laid the foundations for what would
become a brand synonymous with creating ‘the best car in the world’.
The new showroom, with its wealth of innovative digital technologies
and elegant, luxurious design, marks an important step for the
marque and our clients. The space is the perfect embodiment of the
marque, an ideal space for our highly experienced team to welcome
clients, media, and friends of the brand, and brings our visual
identity to life.”

Boris Weletzky, Regional Director, United Kingdom, Europe, and
Central Asia, Rolls-Royce Motor Cars

“We are thrilled to unveil our new, state-of-the-art showroom in
Manchester, an extensive redesign that perfectly reflects the luxury
and craftsmanship of Rolls-Royce. As we celebrate 30 years of
partnership with the marque, we’re proud to mark this milestone with
a facility that matches the unparalleled excellence of the brand.
Located in Wilmslow, Cheshire, this new space offers our clients an
elevated experience, blending heritage with cutting-edge technology
and showcases Rolls-Royce craftmanship. Our long-standing
relationship with the team at Rolls-Royce Goodwood has always been
strong, and this exciting new chapter further cements our shared
commitment to providing the finest service and motor car experience.
We’re looking forward to welcoming clients to this exceptional
facility, and to continuing our journey with Rolls-Royce as we look
to the future.”

Jon Crossley, Managing Director, Rolls-Royce Motor Cars Manchester

The city of Manchester is a pivotal part of the
Rolls-Royce success story. It was here, in 1904, that Henry Royce and
The Hon. Charles Stewart Rolls first met and forged an agreement that
Rolls would sell all the cars Royce could make, under the name ‘Rolls-Royce’.



Today, Rolls-Royce Motor Cars Manchester’s redesigned showroom
continues that legacy, offering clients a serene and luxurious
environment where they can immerse themselves in the brand and
collaborate with a highly experienced team of professionals to create
their dream commission.

Located in a prominent position in the leafy suburbs of
Manchester, the space showcases the marque’s pinnacle products and
provides clients with an unparalleled experience, in line with
Rolls-Royce’s continuing evolution as a true global luxury goods brand.

The space offers clients an immersive experience from the moment
they step foot into the showroom: the door is modelled on
Rolls-Royce’s famous Pantheon grille and provides a discreet,
tantalising glimpse of what lies within. The doorway is topped by the
marque’s iconic figurine, the Spirit of Ecstasy.

Inside, the new showroom seamlessly blends sophistication,
contemporary luxury, and creative expression – while staying true to
the marque’s rich heritage. Honouring the shared vision of Henry Royce
and Charles Rolls, the space features carefully curated references to
the brand’s founding fathers, ensuring their pioneering spirit
continues to inspire every commission.

The Cabinet of Curiosities, an eclectic mix of
intriguing, timeless and iconic objects, is curated to inspire
creativity and spark meaningful conversations as part of the
commissioning process. The pièce de résistance, the
Atelier, houses some of the marque’s most exquisite examples of
craftsmanship, including wood veneers, leathers, embroidery threads in
a variety of vivacious hues, as well as lambswool samples. The
surface-finish samples are presented in the familiar Rolls-Royce
speedform shape, making it easy to imagine the almost endless two-tone
colour combinations; the leathers are rolled on wands with handles
from Rolls-Royce’s famous umbrellas, while the veneers are shaped like
the cross-section of an aerofoil, recalling Charles Rolls’ aviation
exploits. This sensory-inspired room helps clients to envisage their
dream commission coming to life.

The redesigned Manchester showroom stands as a testament to the
dealership’s unwavering commitment to excellence. Over the years,
Rolls-Royce Motor Cars Manchester has embarked on an extraordinary
journey, marked by prestigious accolades and groundbreaking
achievements. In 2024, the dealership was honoured with the ‘Global
Provenance Dealer of the Year’ award, and in 2023, its highly skilled
team collaborated with the marque’s designers to create the
‘Manchester Ghost’ – an exclusive, one-of-one Bespoke commission that
beautifully celebrated the city’s rich legacy and heritage.

Rolls-Royce is unapologetically luxurious, instantly
recognisable, and synonymous with beauty, elegance, and timeless
design. In the newly redesigned Manchester showroom, each motor car is
given the stage it deserves, meticulously framed and presented in a
way that reflects its unique personality and character, ensuring that
the spirit of Rolls-Royce is felt in every detail.