ROLLS-ROYCE MOTOR CARS APPOINTS NEW REGIONAL DIRECTOR FOR UNITED KINGDOM, EUROPE AND CENTRAL ASIA – AutoMart Canada

• John Beckley takes up position as Regional Director for the United
  Kingdom, Europe and Central Asia
• Beckley assumed his new role from 1 January 2026 and is based at
  the Home of Rolls-Royce
• He brings nearly three decades of experience across BMW Group and
  Rolls-Royce Motor Cars
• Beckley succeeds Boris Weletzky, who moves to a new position
  inside the BMW Group

   

“I am delighted to welcome John Beckley to his new role as
Regional Director for the United Kingdom, Europe, and Central Asia –
a significant and sizable geographical region which is extremely
important to our business.

“John brings his extensive strategic and operational
experience, having held several senior positions during his 20-year
tenure within Rolls-Royce Motor Cars. His recent experiences,
particularly within Sales and Bespoke, will ensure the continued
momentum in these key markets underpinning the increasing requests
for Bespoke Rolls-Royce. I wish John every success in his new role.

“John succeeds Boris Weletzky, whom I would like to thank for his
contribution to Rolls-Royce’s success in the region and wish him
well in his new senior role within the BMW Group.”

Julian Jenkins, Director of Sales & Brand, Rolls-Royce
Motor Cars

Rolls-Royce Motor Cars has announced the appointment
of John Beckley as Regional Director for the United Kingdom, Europe
and Central Asia, effective 1 January 2026.

John brings deep strategic and operational experience across
sales, Bespoke and brand leadership, built over almost 30 years within
BMW Group and Rolls-Royce Motor Cars. His appointment reflects the
importance of a region that encompasses the marque’s home market and a
diverse group of established and emerging luxury markets.

John began his career with the BMW Group in 1996 as an
apprentice technician at a BMW dealership in the United Kingdom,
progressing through the technical ranks, which saw him become one of
the lead Field Product Engineers for BMW UK, later joining Rolls-Royce
Motor Cars in 2008 as an Aftersales Manager. Since then, he has
successfully transitioned to the sales side of our business and has
held a series of senior roles across the business, including Regional
Head of Sales, Global Bespoke General Manager and most recently Global
Sales Steering and Performance roles. He also played a central role in
the highly successful launch of Cullinan, extending the Rolls-Royce
portfolio to clients seeking a different expression of Rolls-Royce.

He succeeds Boris Weletzky, who moves within the BMW Group to
take up a senior role in the Motorrad division in Munich. Prior to
Rolls-Royce, Boris held various leadership positions within the BMW
Group. During his four-year stewardship, the United Kingdom, Europe
and Central Asia region experienced consistent growth and long-term
value creation.