ROLLS-ROYCE MOTOR CARS BANGKOK OPENS NEW SHOWROOM IN THAILAND’S LARGEST LUXURY HUB

• Rolls-Royce Motor Cars Bangkok opens a new Galleria showroom in
  Siam Paragon mall
• Intimate, private space located in Thailand’s largest luxury
  shopping destination
• First showroom in Asia Pacific located in a luxury mall
• Adds to the marque’s expansive showroom in Rama 3, Thailand’s
  economic centre
• Underscores the rapid growth of Thailand’s luxury market

“
Rolls-Royce Motor Cars constantly invests in ascending luxury hubs
to bring our brand ever closer to our clients. This new location in
Thailand’s largest luxury district, brought to life by our long-term
partners MGC-ASIA, perfectly captures this strategy. This new mall
concept, which is the first of its type in Asia Pacific, also
underscores the growth of Thailand’s luxury market, highlighted by
ongoing demand for our exquisite Bespoke products in the country.”

Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce
Motor Cars

“It is only fitting that the growing number of our clients in
Bangkok have a dedicated space to immerse themselves in the
Rolls-Royce brand, engage with our team, and socialise with their
peers in Thailand’s largest luxury hub. This intimate new ‘Galleria’
space in Siam Paragon mall perfectly complements our existing
showroom located in the city’s economic district, Rama 3. We look
forward to welcoming new and existing clients to this stunning new destination.”

Krisda Sawamiphakdi, General Manager, Rolls-Royce Motor Cars Bangkok

Rolls-Royce Motor Cars has announced that it will
expand its presence in Thailand with a new ‘Galleria’ boutique in Siam
Paragon mall, the country’s largest luxury hub. Operated by MGC-ASIA,
the only authorised retailer of Rolls-Royce Motor Cars in Thailand
since 2012, it complements an existing showroom and service centre
location in Bangkok’s economic district, Rama 3.

The new location will provide new and existing clients with an
intimate and private space to socialise, immerse themselves in the
Rolls-Royce brand, and commission Bespoke motor cars directly from
Thailand’s leading luxury retail hub. Located on the second floor of
Siam Paragon, the Galleria concept brings the brand even closer to its
clients, and serves as a platform to showcase Rolls-Royce motor cars
to a new audience in this rapidly ascending luxury market.

This innovative boutique has been curated with the same
meticulous care and consistency as the world’s largest Rolls-Royce
showrooms. Clients enter the space through a door modelled on the
marque’s iconic pantheon grille, which is topped with a Spirit of
Ecstasy figurine. Inside, clients can view a Rolls-Royce motor car
positioned under a kinetic lighting feature, which adjusts to the
roofline of the model on display. The motor car is framed by a
‘cabinet of curiosities’ where objets d’art are placed to
inspire ideas and creative discussions.

The showroom’s centrepiece is the Atelier, where clients can
commission their own Bespoke motor car. An expansive table, which
resembles an artist’s workbench, is situated beneath a sizeable LED
screen, where clients can discuss and view design concepts with
Bespoke specialists. Hanging lights above the table can be lowered for
detailed examination of colour and material samples, complementing the
digital visualisations displayed on the screen. This space also
includes a Starlight Headliner, which can be viewed from the rear,
offering a rare glimpse into the highly technical construction of this
contemporary expression of craft.

To celebrate the opening of the Siam Paragon Galleria boutique,
Spectre, the marque’s first fully electric motor car, is showcased in
the window display. Commissioned with Anthracite coachwork and a
Mandarin and Navy interior, this motor car reflects the
forward-thinking tastes of clients in Thailand.

Spectre: WLTP: Power consumption: 2.6-2.8 mi/kWh / 23.6-22.2
kWh/100km. Electric range 329 mi / 530 km. NEDC: CO2 emissions 0 g/km.

Black Badge Cullinan: WLTP (combined) CO2 emission: 380-363
g/km; Fuel consumption: 16.8-17.7 mpg / 16.8-16.0 l/100km.