ROLLS-ROYCE MOTOR CARS OPENS A NEW CHAPTER IN BESPOKE LUXURY IN AUSTRALIA WITH REIMAGINED SYDNEY SHOWROOM – AutoMart Canada

• Rolls-Royce Motor Cars Sydney officially unveils its reimagined
  showroom – the first in Australia to embody the marque’s landmark
  retail design language
• The highly contemporary showroom environment is purpose-built for
  a new generation of self-made, distinctly individual Australian
  clients who demand experiences that are entirely their own
• Opening graced by Julian Jenkins, Director of Sales & Brand,
  and Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
• The Sydney showroom signals the marque’s profound commitment to
  the Australian market and to the art of Bespoke commission

“Australia has been part of the Rolls‑Royce story from
the very beginning, with only the 54^th Rolls-Royce to be
made ordered by Australian Archibald Black in 1906, and today we are
proud to write its next chapter. While Goodwood remains our home,
showrooms such as this bring the marque to life for our clients; it
is where their vision of a Bespoke motor car is first imagined and
where their Rolls-Royce journey begins. This new showroom reflects
our commitment to Australia and our valued partnership with
Autosports Group. As the face and voice of the marque in Sydney,
they play an important role in connecting our clients and friends of
the brand with the elegance and craftmanship of Rolls-Royce Motor Cars.”

Julian Jenkins, Director of Sales & Brand, Rolls-Royce
Motor Cars

“Rolls-Royce Motor Cars Sydney has been on an extraordinary
journey, and this reimagined showroom is the natural expression of
where we stand today. Our clients are among Australia’s most dynamic
and creative individuals; they don’t simply want a motor car – they
want to commission a statement of who they are. This space has been
designed precisely for them: an environment that inspires, invites
exploration, and transforms the act of acquiring a Rolls-Royce into
an experience they will remember for a lifetime.”

Nick Pagent, CEO & Managing Director, Autosports Group

Rolls-Royce Motor Cars has unveiled its first reimagined
showroom in Australia. The Sydney showroom opened on 18 June 2026,
marking a significant milestone for the marque in this country and
reinforcing its commitment to one of the most vibrant luxury markets
in the Asia-Pacific region. The opening was celebrated in the presence
of Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor
Cars and Irene Nikkein, Regional Director Asia-Pacific.

The Sydney showroom also represents the continued commitment and
strategic investment by Autosports Group in the Rolls-Royce Motor Cars
marque. Following the successful opening of the Auckland showroom in
April 2025, this latest development further strengthens the group’s
dual-market presence across Australia and New Zealand – reinforcing
confidence in the region’s long-term growth and the increasing
sophistication of its luxury clientele.

The revitalised three-car showroom on O’Riordan Street,
Alexandria is the first in Australia to present Rolls-Royce’s bold
retail design language in its full expression: a philosophy that has
now been delivered across the marque’s finest global outposts, and
which arrives in Sydney as a benchmark of what a Rolls-Royce client
encounter can, and should, be.

More than a redesign, the opening signals a broader shift in how
luxury is experienced in Australia and the evolving expectations of
the new generation of clients seeking not only exceptional
craftsmanship, but meaningful, bespoke experiences that reflect their
personal identity. Demand for highly Bespoke motor cars has grown
consistently, and Australian clients are increasingly commissioning
works of remarkable complexity and ambition, such as Black
Badge Ghost Gamer – a trajectory that mirrors the
global record growth in Bespoke content value seen at Goodwood year
upon year. The Sydney showroom has been conceived to meet this demand,
offering an immersive space in which clients can shape their own
Bespoke vision.

Drawing inspiration from the city’s celebrated interplay of
harbour light, natural space and architectural confidence, the
showroom translates the marque’s global design direction into an
environment that is unmistakably ‘Sydney’. The entrance, artfully
inspired by Rolls-Royce’s iconic Pantheon Grille, offers a discreet
and elegant preview of the extraordinary world within, while the
Spirit of Ecstasy presides over a space where cutting-edge luxury and
the marque’s storied heritage converge seamlessly. Every element has
been considered to create a welcoming client experience.

At the heart of the new showroom lies the Bespoke Commissioning
Atelier: a dedicated, space where clients can explore the full breadth
of Rolls-Royce craftsmanship and bring their own vision to life. Here,
an extensive range of materials, finishes, and detailing options –
from rare wood veneers to intricate embroidery threads – allows
clients to create motor cars that are uniquely their own.

Honouring the city’s rich creative culture and natural grandeur,
the showroom’s Cabinet of Curiosities presents a curated selection of
objects, materials, and references drawn from the Australian landscape
and its artistic traditions, offering a rich source of inspiration for
clients embarking on a Bespoke commission.

Reflecting the growing significance of Bespoke in Australia, the
Sydney showroom provides clients with a dedicated environment in which
to explore new ideas and realise highly individual commissions. It
reinforces Rolls-Royce’s commitment to delivering an experience as
personal as the motor cars it creates.