ROLLS-ROYCE SCENT: AN IMMERSIVE FRAGRANCE CONCEPT – AutoMart Canada

• Introducing Rolls-Royce Scent, an immersive fragrance concept
• Patented technology releases fragrances subtly for an elegant,
  long-lasting experience
• Scent composed by expert in-house perfumer of the Bespoke Collective
• Designed to complement the rich aromas of materials used in
  Rolls-Royce motor cars
• Debut fragrance combines notes of Amyris, Cedarwood, Rosewood and Iris
• Fosters a deep, multi-sensory connection beyond the visual and tactile

 

“A Rolls-Royce interior is a unique space in which every element
is meticulously curated to create an unparalleled multi-sensory
experience. With our new fragrance concept, Rolls-Royce Scent, we
move beyond the visual and tactile realms into a new dimension.
Designed and developed by our in-house perfumer and delivered using
patented technology, this fragrance elevates the already peerless
Rolls-Royce experience, creating an environment that is even more
special, and absolutely unmistakable.”

Martina Starke, General Manager, Bespoke Design, Rolls-Royce
Motor Cars

Rolls-Royce Motor Cars is taking the interior
experience of its motor cars into a new sensory dimension with the
launch of Rolls-Royce Scent, introduced on its pinnacle product, Phantom.

Crafted by an expert in-house perfumer of the marque’s Bespoke
Collective, Rolls-Royce Scent is designed to elegantly complement the
natural aromas of the materials used within the motor car. The
fragrance combines notes of Amyris, Cedarwood, Rosewood and Iris,
perfectly capturing and elevating the serenity of the Rolls-Royce experience.

Every Rolls-Royce is designed, engineered and crafted with
meticulous attention to detail – including the aromas experienced
within the interior of the motor car. For every new Rolls-Royce model,
a specialist department within the brand – which comprises experts
trained in sectors ranging from biochemistry to haute parfumerie
– is consulted during the selection of leathers, woods, wools and
other tactile surfaces. This includes the materials used to enhance
and protect them, such as lacquers and dyes. These specialists ensure
that each material represents the best of its kind – not only for its
visual and tactile qualities – but also for its scent. The result is a
sophisticated blend of aromas within the motor car’s interior suite,
characterised by a rich leather note.

Designed to enrich the sensory experience within the motor car,
Rolls-Royce Scent subtly introduces new comforting and relaxing
olfactory themes. Cedarwood brings a calming, delicately spiced
complexity and Rosewood adds a dry, slightly sweet note, while Iris
introduces a floral yet earthy quality, complemented by the woody,
smoky undertones of Amyris. Experienced as one, the fragrance balances
soft, precious aromas with richness and depth, effortlessly embodying
the qualities of the motor car.

A fragrance-releasing system was developed for the Rolls-Royce
Scent. The structure of the patented scent-diffuser ensures that the
fragrance is released in suitably delicate doses for a long-lasting,
sophisticated sensory experience.

Significant testing was undertaken to ensure that the scent
provides a consistent experience for the marque’s global client base.
This included analysing the fragrance in static and dynamic conditions
as well as a range of temperature and humidity extremes. Specialists
dedicated much time to perfecting the precise dose of fragrance to
place in the diffusing system, fastidiously balancing longevity with
subtlety. More than 30 iterations were developed before in-house
experts were satisfied that the fragrance would meet the requirements
of Rolls-Royce’s discerning clients.