SPECTACULAR, SINGULAR AND DISTINCTLY SUCCESSFUL: ROLLS-ROYCE PRESENTS BESPOKE TRENDS, INNOVATIONS AND ACHIEVEMENTS IN 2025 – AutoMart Canada

• Rolls-Royce clients’ passions and interests reflected in Bespoke
  trends of 2025
• Themes extend from personal legacy and cultural symbolism to
  contemporary collectables
• Reflects the success of Rolls-Royce Private Offices around the
  world: commissions from these creative hubs more than doubled
  year-on-year in 2025
• New materials and innovations in 2025: Three-dimensional ink
  layering, marquetry and embroidery, 24-carat gold leafing, polished
  concrete and hand-painted Starlight Headliner
• Most complex Bespoke Rolls-Royce Private Collection ever: Phantom Centenary
• Rolls-Royce Cullinan most requested model in 2025, followed by
  Rolls-Royce Spectre
• Significant year-on-year uplift in luxury lifestyle accessory commissions
• £300m+ site extension to accommodate increasing Bespoke and
  Coachbuild demand

“In 2025, Rolls-Royce Bespoke reached new creative and
technical heights, extending far beyond traditional boundaries. This
was a year defined by thematic richness, global collaboration and
artistic evolution. The astonishing creative execution of these
themes is enabled through the extraordinary talents found at the
Home of Rolls-Royce, our Bespoke Collective and the expanding reach
of our Private Office spaces around the world.
Our clients’ increasing interest and engagement in more ambitious
commissions are realised in our joint pursuit of perfection. Every
motor car is a singular expression of its owner’s vision, and
together they reflect the spirit of innovation, craft, and cultural
fluency that defines Rolls-Royce today.”

Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

2025 marked a defining year for Bespoke at
Rolls-Royce, not only in terms of artistic output but in the evolution
of craft, material expression, and the commissioning experience
itself. It was also the first year of operation for the marque’s full
suite of global Private Offices, located in Dubai, Seoul, Shanghai and
New York, alongside the original Private Office at the Home of
Rolls-Royce at Goodwood. These unique, creative and social spaces
enable clients to collaborate more deeply and imaginatively than ever
before, resulting in more than double the number of Private Office
commissions year-on-year. Many of these personal visions led to the
introduction of entirely new techniques, materials and approaches
during 2025.

Several disciplines entered new dimensions, conceptually and
literally, as embroidery, marquetry and printing were reimagined in
sculptural form. These included self-supporting thread structures for
3D embroideries, specially developed 3D ink layering techniques and
complex 3D marquetry. New materials such as 24-carat gold leaf,
polished concrete and a patented fragrance concept for the interior
suite of a Rolls-Royce further expanded the marque’s repertoire.
Innovations such as a fully hand-painted Starlight Headliner
demonstrated how traditional techniques continue to evolve within Rolls-Royce.

THE MOST COMPLEX PRIVATE COLLECTION EVER

The many Bespoke innovations in 2025 reflect a
defining mindset: the vision comes first, and Rolls-Royce will shape
the technology and material landscapes to meet it.

A vivid representation of this philosophy is Phantom
Centenary Private Collection, the result of three years of
development and more than 40,000 collective hours of painstaking work.
Created to honour 100 years of the Phantom nameplate, this landmark
collection was strictly limited to 25 examples and represents the most
technologically complex and creatively ambitious Private Collection
motor car in Rolls-Royce history.

The motor car is finished in a Bespoke two-tone exterior paint.
Recalling the elegance and glamour of Hollywood’s black and white era,
the lower body is presented in Arctic White, with the upper body in
Black. The motor car’s exquisite lustre comes from the specially
developed Super Champagne Crystal finish: Rolls-Royce paint
specialists infused the clear coat with champagne-coloured particles
and doubled the quantity to create spellbinding depth, giving the
exterior an extraordinary metallic shimmer. This timeless treatment is
crowned with a solid gold Spirit of Ecstasy.

Inside, this Private Collection tells Phantom’s remarkable story
through a series of exceptional Bespoke features. They include the
Anthology Gallery, which uses 50 3D, hand-polished aluminium fins
engraved with quotes from 100 years of press acclaim; rear seats
upholstered in high-resolution printed fabric, developed with a
couture atelier and embroidered with 160,000 stitches to depict the
people, places and moments that shaped Phantom’s legend; a Starlight
Headliner that captures highlights from Phantom’s history using more
than 440,000 stitches; and the most intricate woodwork ever crafted
for a Rolls-Royce, incorporating 3D marquetry, 3D ink layering and
24-carat gold leafing. An unforgettable motor car, 100 years in the making.

DISTINCTIVE CREATIVE THEMES

The Bespoke motor cars of 2025 reveal a series of
distinct creative themes. Some draw on legacy and love, shaped by
personal stories, family journeys and intergenerational connections.
Others explore the natural world, or reinterpret art, architecture and
cultural symbolism through a contemporary lens. Together, they
represent the most compelling creative directions of the year and
reflect an ongoing expansion of what it means to create a Rolls-Royce.

Below, Rolls-Royce presents the defining themes and innovations of
Bespoke in the past 12 months, illustrated through a selection of the
5,664 motor cars created for clients around the world in 2025.

FAMILY, MEMORY AND LEGACY

From childhood letters and generational gifts to celestial
tributes and love stories, many of 2025’s commissions reflect
personal legacies and intimate milestones.

Spectre Soulmate

This deeply personal commission was created to honour a couple’s
extraordinary shared journey. Born in the same hospital, they came
together later in life and built significant success while raising a
child. The motor car is finished with a hand-painted coachline
selected by their daughter, adding generational significance to the design.

Bespoke details include a Starlight Headliner replicating the
constellations over Kuala Lumpur on the day their story began – a date
that is also subtly engraved into the air vents. This motor car also
marks the realisation of an ambition held for 45 years – at the age of
10, the client exchanged letters with the marque’s then-Chief
Executive, stating that one day they hoped to become a Rolls-Royce owner.

Spectre Bailey

Commissioned by long-standing Rolls-Royce clients in the United
States, Spectre Bailey is a one-of-one tribute to a cherished family
dog. Outside, the motor car is finished in a unique two-tone finish
based on the Labrador-Golden Retriever mix’s soft colouring. The
exterior is subtly embellished with a hand-painted paw print coachline motif.

Inside, an exquisite, true-to-life marquetry portrait of Bailey
is placed in the Waterfall section between the rear seats. Comprising
180 pieces from nine natural veneer types, it captures the character
and warmth of this beloved pet in stunning detail. The interior
palette also mirrors Bailey’s soft fur, perfectly suiting a passenger
of such distinguished pedigree.

Cullinan Cosmos

Commissioned by a family with a shared fascination for space and
distant galaxies, Cullinan Cosmos celebrates the drama of the stars
with a constellation of Bespoke details. Its centrepiece is
Rolls-Royce’s first-ever fully hand-painted Starlight Headliner,
created over 160 hours by an in-house artist using 20 layers of paint.

A Bespoke Star Cluster motif appears on the door panel and
passenger fascia, and as an exterior coachline motif. The commission
is resolved with an Illuminated Spirit of Ecstasy, which glows like a
distant star by night.

Ghost Extended Foundation

Commissioned by the owner of a leading construction
company, this Ghost Extended was created with the intention of making
it available to their firm’s employees: a gesture of appreciation to
elevate the team’s personal milestones.

One distinctive feature is the rotary controller, which has been
crafted from polished concrete using material sourced from one of the
company’s most significant architectural projects. Developed in-house
by the Bespoke Collective, the component required the creation of a
bespoke, 3D-printed carrier to support the added material thickness.
To achieve the necessary strength and finish, the concrete was blended
with a specially developed composite, then carefully shaped, cured and
turned using a custom-built chuck. Finally, the surface was
hand-polished to a brilliant shine using fine abrasives typically
reserved for jewellery making.

NATURE, PLACE AND THE ELEMENTS

Clients continued to look to the natural world to express
resilience, renewal and serenity. These commissions often combined
traditional craft with new material exploration.

Phantom
Extended Cherry Blossom

Inspired by the Japanese tradition of Hanami, Phantom Cherry
Blossom is a tribute to Sakura blooms and the fleeting beauty of
springtime. Commissioned by a Japanese client, this Phantom Extended
features more than 250,000 stitches within the interior and a
Starlight Headliner embroidered with cascading cherry branches.

The rear passenger suite is a stage for the marque’s first use
of sculptural 3D embroidery, with cherry petals formed from layered,
self-supporting thread structures. A cherry blossom motif also adorns
the coachline and umbrellas, placing the motor car and its passengers
under a permanent flurry of falling petals.

Black
Badge Cullinan Daisy

Commissioned by a client with a lifelong passion for hiking,
Black Badge Cullinan Daisy is inspired by wildflowers seen on a
favourite trail in the High Tatras mountains. With a hand-painted
Daisy motif on the coachline, the commission reflects themes of
perseverance and resilience drawn from the natural world.

Inside, the Daisy motif appears throughout: as an engraving on
the veneers, an embroidery on the headrests, and concealed as a
delicate design on the underside of the umbrellas, which stow within
the doors. A Bespoke Starlight Headliner charts constellations in the
client’s native northern latitudes – a celestial map for well-walked paths.

ART, CULTURE AND CONTEMPORARY COLLECTIBLES

From vintage video games and early couture to ancient mural
painting, clients drew inspiration from artistic movements,
historical materials, cultural symbols, and emerging asset classes.

Black
Badge Ghost Gamer

Inspired by the 8-bit universe of vintage video games, Black
Badge Ghost Gamer is coded with immersive Bespoke details and
joystick-era Easter eggs. Commissioned by a technology entrepreneur
from Asia-Pacific, the motor car is completed with a ‘Cheeky Alien’
coachline motif made of individually hand-painted ‘pixels’.

The interior features seat embroideries labelling each occupant
from ‘Player 1’ to ‘Player 4’, and headrests emblazoned with ‘Cheeky
Alien’ motifs, also made up from individually stitched pixels. Between
the rear seats, the lid of the Champagne cooler incorporates a
hand-painted lunar scene and inlaid metal UFOs, inspired by arcade
game cabinet art. A Bespoke Illuminated Fascia depicts a gunship
surging through the constellations, while a ‘Pixel Blaster’ Starlight
Headliner features 80 bitmapped battlecruisers – complete with
animated ‘laser fire’. Hidden inlays and engravings transform this
commission into a stunningly realised game-like experience.

Phantom Dentelle

Commissioned through Private Office Dubai, Phantom Dentelle is a
one‑of‑one tribute to the art of couture lace. Inspired by a rare
‘Leavers loom’ fabric, the design uses embroidery to translate
delicate, 3D lace textures into the motor car’s Gallery and rear
Waterfall section.

The interior features more than 230,000 stitches across eight
embroidery techniques, combining Rose Gold, Oatmeal and Sunrise
threads to evoke pearls and floral filigree. A Bespoke two‑tone
exterior is finished with a hand-painted coachline motif and a Rose
Gold Spirit of Ecstasy, echoing the design’s soft elegance.

Phantom Dragon

Commissioned by a Chinese client to mark the lunar Year of the
Dragon, this one-of-one Phantom Extended is a contemporary tribute to
one of China’s fabled legends. Inspired by the tale of two dragons and
a divine pearl, the design symbolises kindness, harmony and
enlightenment – themes reflected throughout the motor car’s interior.

At its centre is a spectacular marquetry Gallery, crafted from
297 pieces of four different wood species. It depicts two dragons
swirling through clouds, guarding a central pearl, represented by a
Bespoke clock. This motif is mirrored on the Bespoke Starlight
Headliner, which depicts two dragons through 768 red and 576 white
fibre-optic ‘stars’, individually hand-fitted, providing a celestial
stage for an extraordinary legend.

Chinese
Mural Art Tribute

Commissioned through Private Office Shanghai, this trio of
unique motor cars draws on the mural paintings of Dunhuang – an
ancient landmark located along the Silk Road. A Silken Spirit motif,
inspired by imperial silk and the Spirit of Ecstasy, links all three
commissions and appears across exterior coachlines, embroideries, wood
inlays and illuminated features.

The Phantom Extended features a hand-painted leather Gallery,
embroidered Starlight Headliner and stainless-steel inlays. The Black
Badge Cullinan introduces a new Danqian Pink exterior hue, while the
Black Badge Spectre presents a Bespoke colour named Qingshan Blue,
dramatised with a Turchese Illuminated Grille – each a modern tribute
to ancient artistry.

EXPANDING THE LANGUAGE OF BESPOKE

In 2025, the growth of Bespoke at Rolls-Royce
extended beyond motor cars, as clients increasingly looked to the
marque to express their tastes and preferences in their private
spaces. Rolls-Royce responded with a growing range of exclusive
lifestyle items that bring Bespoke into clients’ homes and
professional worlds.

Requests for table-top, boutique pieces increased by 13%
year-on-year, reflecting a broader shift in how clients engage with
the marque’s creative capabilities. Among the most popular items was
the charming Rolls-Royce Cameo desktop sculpture, which premiered in a
bold new Black Badge treatment in 2025 and saw demand rise by more
than 50%.

Also launched in 2025, the Rolls-Royce Chess Set reimagines one
of the world’s most revered strategy games as a sculptural,
hand-crafted centrepiece for the home. Featuring leather-lined
drawers, magnetised ceramic-coated aluminium pieces, and a board
crafted from hand-finished veneers and polished aluminium, the set is
both playable and highly collectable. Clients can individualise their
sets with a choice of leather colours, echoing the commissioning
process of a Bespoke motor car. Building on this success, the marque
will expand its board game collection in 2026.

BUILDING FOR A BESPOKE FUTURE

As clients explore ever more ambitious expressions of
Bespoke, supported by the global Private Office network, Rolls-Royce
is building for an even more ambitious future. The year saw rapid
progress on the marque’s site extension at the Home of Rolls-Royce at
Goodwood. Above-ground construction began in February 2025, and the
building was declared weathertight in November.

This £300m+ investment will provide additional space and
state-of-the-art facilities for Bespoke and the marque’s Coachbuild
division, enabling more and increasingly complex commissions to be
undertaken. In 2026, the first technologies will move into the new
building, with completion of the project expected before the end of
the decade.