The 2026 BMW XM Label. – AutoMart Canada

Richmond Hill, ON.  Two become one: the BMW XM
portfolio is sharpening its focus, now offering just a single model;
the BMW XM Label.

The BMW XM Label combines astonishing power and an advanced drive
concept. Its M HYBRID system consists of a V8 with a peak output of
577 hp and an electric motor integrated into the eight-speed M
Steptronic transmission delivering up to 194 hp. With a total system
output of 738 hp and a combined torque of 738 lb-ft, the BMW XM Label
is the most powerful BMW M production model ever. It takes just 3.8
seconds to accelerate from 0 to 100 km/h and has an electronically
limited top speed of 290 km/h with the M Driver’s Package, which is
standard in Canada. With its exhilarating performance and
uncompromisingly extravagant design, the BMW XM Label enjoys a unique
place in the luxury segment. 

The most powerful roadgoing BMW of all time sets new standards with
its extroverted design while demonstrating why BMW M stands for The
Ultimate Driving Machine. This is a view shared by world-famous
British musician, techno and house DJ Carl Cox. In a joint project
with BMW M, he has woven the sounds of the BMW XM – such as the
powerful bass of the V8, the Welcome chime, and the sound of the hood
closing – into an aural celebration. The result underscores Carl Cox’s
passion for BMW M automobiles and is just as unique, extroverted, and
confident as the XM itself.

New equipment options, increased charging rate.

The BMW XM Label now offers additional options for customizing the
exterior and interior. Newly available, for example, is the optional
BMW Individual Frozen Tanzanite Blue metallic paint, which beautifully
highlights the XM’s unique design characteristics. A new Welcome Light
Animation makes the BMW XM Label look especially impressive after
dark. And 23-inch M alloy wheels style 1096 M are now available in a
Jet Black finish.

Inside, customers can choose from three new Interior Worlds; BMW
Individual Night Blue Full Merino Leather with Vintage Coffee accents,
BMW Individual Black Full Merino Leather with Vintage Coffee accents,
and BMW Individual Silverstone Extended Merino leather with Black
accents. The rear seat comfort cushions matching the color of the seat
surfaces now come as standard for all BMW Individual Merino Leather upholsteries.

The charging rate of the BMW XM Label increases as well: the M HYBRID
system’s Combined Charging Unit now enables AC charging at up to 11
kW, up from 7.4 kW.

The 2026 BMW XM Label will be unveiled on Saturday, June 14, at the
24 Hours of Le Mans. BMW M Motorsport will be competing on the
legendary French circuit with the BMW M Hybrid V8 in the FIA World
Endurance Championship (FIA WEC).

Production at BMW’s Plant Spartanburg in South Carolina will begin in
August 2025 and will bepriced from $220,000 CAD.

Specifications

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BMW Group in Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

For more information, please contact:

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

905-428-5078 / marc.belcourt@bmwgroup.ca
                                            

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

905-428-5366 / jean-francois.taylor@bmwgroup.ca