The new BMW 7 Series: the first luxury sedan with technologies from the Neue Klasse. – AutoMart Canada

Richmond Hill, ON.  Developed with passion and
designed to perfection, the BMW 7 Series has established itself as an
innovation leader and technological pioneer around the world since it
first launched in 1977. Each generation has brought fresh momentum to
its era – from groundbreaking safety functions and revolutionary
operating concepts to digital worlds that set new standards. This
forward-looking approach has been a hallmark characteristic of the BMW
7 Series for nearly 50 years.

The 2027 BMW 7 Series represents the most extensive model update ever
undertaken by BMW. The new BMW 7 Series – now in its seventh
generation – marks a tremendous leap forwards once again. As the
flagship series of the BMW range and a brand figurehead, the new BMW 7
Series spearheads the introduction of technologies from the Neue
Klasse into existing models. This step also marks the beginning of a
technology rollout spanning generations and drivetrain variants from
which all future BMW cars will benefit.

The 2027 BMW 7 Series debuts with a fully electric model – the i7 60
xDrive. It will be joined by the plug-in hybrid 750e xDrive in the
first quarter of 2027 and, later, a V8-powered M Performance model.

Production at BMW Group Plant Dingolfing.

All models and drivetrain variants of the new BMW 7 Series will be
built on a single production line at BMW Group Plant Dingolfing. The
tradition-rich location in Lower Bavaria combines the customary BMW
passion for flawless engineering with skilled craftsmanship like no other.

The new 2027 BMW 7 Series celebrates its world premiere on April 22,
2026, with concurrent unveilings in Beijing at Auto China 2026 and at
a special event at Grand Central Terminal in the heart of New York
City. The start of production and worldwide market launch will follow
just a few months later, from July 2026.

 

The new face of BMW luxury-class models. Specific
interpretation of the new BMW design language for the luxury
segment. Monolithic appearance makes the new BMW 7 Series visually
distinctive and easy to differentiate, as do the new BMW Iconic
Exterior Illumination and minimalist crystal headlights.

With the Neue Klasse, BMW has adopted a new and distinctive approach
to front-end design that will provide a clear identity and high
recognition factor across all the brand’s models. The new BMW 7 Series
embodies the specific interpretation of this new design language for
the luxury segment. By combining its established qualities –
sportiness and dynamism, luxury and comfort – with Neue Klasse design
principles, it fits seamlessly into its lineage and, at the same time,
provides a clear look ahead to the appearance of upcoming BMW models.
Its distinct front-end design is reserved exclusively for the BMW luxury-class.

The front-end centres around the updated illuminated BMW kidney
grille, the new two-section headlights and the newly designed BMW
badge. The horizontal, minimalist light signature of the daytime
driving light icons – crystal headlights can be specified as an option
– and the eye-catching kidney grille treatment do most to etch the
car’s appearance into the memory. Generously sized surfaces in body
colour surround all the design elements of the front end and showcase
them to maximum effect. In this way, the monolithic design lends every
new BMW 7 Series model even greater visual impact.

The BMW Iconic Exterior Illumination kidney grille with new,
horizontal graphic is also the defining element of the front-end
design in its updated form. It is slimmer and more vertical in
proportion than on the previous model, brings a typical BMW
luxury-class flavor to the Neue Klasse design language and gives the
kidney grille an even more majestic aura. Technical functions like the
radar, camera, sensors, and washer nozzles are integrated into the
kidney grille essentially out of sight, enabling an uncluttered and
expansive design.

Where the BMW kidney grille and hood meet, we find the newly designed
BMW badge, which is now larger and has a matte finish. It is set like
a jewel into a valley between two new character lines, which stretch
powerfully over the hood. The headlights have a new design and lend
the front end a sophisticated, technical aura. The light functions are
divided into two separate sections, as before.

The visual focus is on the extremely slim and precisely designed
upper light elements, which comprise the daytime driving lights, side
marker lights, and turn indicators. The optional BMW Crystal
Headlights contain 12 crystal glass elements per light, their diamond
cut reflecting the light in a multitude of facets to generate a
unique, exclusive look. Indeed, the evolved crystal structure creates
a unique aesthetic and brings the front end of the car to life with
its elegant sparkling when sunshine hits. During the start-up
animation, when the daytime driving lights are switched on and after
dark, LED units backlight the crystals and combine with the kidney
grille’s contour lighting to create an unmistakable light signature.

The low-beam and high-beam headlights are positioned in the lower
section of the headlight units. This section is significantly smaller
than on the predecessor car, now only uses one light source, and is
arranged vertically and almost invisibly near the air curtains at the
outer edges of the body. These lights only become visible when
switched on, and the design helps to create a neat and serene,
monolithic front-end impression. The Adaptive LED Headlights including
cornering light come as standard in the new BMW 7 Series.

Special welcome and goodbye animations and dynamic light
carpet. The new welcome and goodbye animations bring a seamless,
personalized experience to vehicle access and accompany the
passengers from when they approach the car before a journey to when
they walk away.

The new BMW 7 Series provides a “welcome” as standard, with a
choreographed combination of light effects and projections. Customers
can choose an animation from the RELAXED, BALANCED, and EXCITED modes.
At the end of a journey, the car produces a similarly
well-orchestrated goodbye animation.

A new element of the animation is the optional Ceremonial Light
Carpet. Here, LED lights with more than 194,000 pixels – embedded in
the door sills – project a dynamic graphic light pattern onto the
ground near the door that varies in nature according to the animation
mode selected.

 

Making a statement: side view with clear, reduced surfaces,
character line and high-quality details.

The monolithic design of the new BMW 7 Series continues in the car’s
flanks. Here, the new design language is revealed in features
including a character line extending from the front apron over the
door sills and into the rear. This fine detail, precise and
sophisticated in its execution, gives the sedan even greater stylistic
appeal. The new line lends the BMW 7 Series an almost boat-tail-like
character from a rear three-quarter view and imbues it with extra
visual length and elegance.

The newly designed door handles on the BMW 7 Series are integrated
flush to the doors in classical handle recesses, enhancing the clean
and reduced exterior look. The door handle trim is finished in either
Satin Aluminum or, if the M Sport package is chosen, high-gloss black.
Opening both side doors on one side reveals a prominent “7” embossed
into the B-pillar.

 

Rear end with newly designed lights and reduced surfaces.

The rear of the new BMW 7 Series replicates the clear and reduced
design applied elsewhere. The completely newly designed rear lights
are a key element here. They extend far into the rear end, their slim,
elongated form underscoring the broad, sporting stance of the new BMW
7 Series. Inside the rear light units, chrome strips help create a
high-quality visual effect and a precise light pattern. Their smoked
glass look brings cutting-edge elegance to the lights, even when they
are off.

All technological components, such as the unlocking function for the
trunk lid, the rear-view camera, and the camera washer nozzle, are
integrated almost out of sight into the black area of the lights. This
allows the surfaces and lights of the rear end to be presented to
optimum effect. As at the front, the new BMW badge at the rear end is
integrated into a slight recess and framed like a jewel by the
surfaces between the rear lights.

Reduced forms and clean surfaces mark the design of the rear apron,
which appears as if cut from a single mould. A diffuser-like form
creates a modern, technical impression.

Optional M Sport Package and M Sport Pro Package further set
the 7 Series apart.

The optional M Sport Package and M Sport Package Pro allow customers
to add further sporting accents to any variant of the new BMW 7
Series. Both options include the M Aerodynamics Package, which in turn
brings model-specific M Sport exterior design. The M-specific geometry
of the front and rear bumpers – a large proportion of which are
finished in black – plus prominent air intakes, large air curtains and
the rear diffuser are all also included, as are M-specific side
skirts, window surrounds, mirror bases, and door handle trim finished
in high-gloss black (satin aluminum may also be specified). Other
features include 21-inch M aerodynamic wheels, M Sport brakes with
callipers in Dark Blue Metallic, door sill strips bearing the BMW M
badge, and a special welcome and goodbye animations complete with an
M-specific dynamic light carpet.

Offering even greater dynamism and exclusivity is the M Sport Pro
Package, which adds further sporting details and equipment to the M
Sport Package. It includes a dark BMW M kidney grille, 21-inch M
aerodynamic wheels and Black Exterior Contents, which include BMW
kidney grille surround and darkened rear lights. With BMW Crystal
Headlights specified, M Sport Pro Package adds Shadowline Lights and
special darkened crystals.. The M Sport Package Professional also
includes a black M rear spoiler, M steering wheel, and an M Sport
braking system with black-painted calipers.

 

Cutting-edge technology meets skilled craftsmanship: BMW
Individual Dual-Finish is a world first.

The new BMW Individual Dual-Finish paint concept is genuinely unique.
In this complex process, a matte paint finish in the lower area of the
vehicle is paired with a manually applied metallic finish in the upper
section of the body. Together with the Coach Line – likewise drawn by
hand – this creates a discreet but supremely elegant look.

More than any other aspect, the transition between the two paint
finishes reveals the striking quality of this BMW innovation and the
skilled craftsmanship of the employees who apply it. Metallic and
matte paint differ significantly in their composition, but with BMW
Individual Dual-Finish there is no noticeable transition point where
the two finishes meet.

BMW Individual Dual-Finish paintwork represents the pinnacle of what
is currently possible in painting techniques. Experts have spent
two-and-a-half years developing this innovative technology, which can
only be used at BMW Group Plant Dingolfing and is only available for
the BMW 7 Series. More than 20 specially trained employees are
involved in a complex process in which the car is prepared manually
for each of the 12 steps in the painting process. Among the tasks they
carry out are taping the car by hand and sanding down the body to
prepare it for the manual painting process. These jobs alone account
for nearly half of the work time. Each car ordered with a BMW
Individual Dual-Finish will spend more than 75 hours – i.e. over three
full days – in the paint shop. This is almost six times longer than
for a conventional paint finish.

 

The reimagined interior features BMW Panoramic iDrive and the
debut of a front passenger display – the BMW Passenger Display.

The integration of Neue Klasse technologies – in the form of the
display and operating system BMW Panoramic iDrive with BMW Operating
System X – opens up a new dimension in BMW-typical driver orientation
and new possibilities when it comes to tailoring the design of the BMW
7 Series interior to personal preferences.

The new instrument panel provides the stage for the “floating”
Central Display in free-cut design, which is fitted in an ideal
ergonomic position next to the steering wheel.

Next to it is the new front-passenger display, another important and
design-defining element. The BMW Passenger Display makes its debut in
the new BMW 7 Series and is fitted as standard in every 7 Series model.

The BMW Panoramic Vision – with a projection surface extending across
the full width of the windscreen, from A-pillar to A-pillar – and the
new multifunction steering wheel also make a significant contribution
to the cutting-edge interior of the new BMW 7 Series.

 

From private cinema lounge to mobile workstation, the upgraded
BMW Theatre Screen sets new standards all over again.

One of the highlights of the options list for the new BMW 7 Series is
the BMW Theatre Screen. Its 31.3-inch touchscreen with 8K resolution
and optional Bowers & Wilkins Diamond Surround Sound System with
Dolby Atmos support transforms the rear compartment of the new BMW 7
Series into an exclusive cinema lounge. The new integrated camera
allows passengers to make Zoom video calls easily, as if in a mobile
office. And an HDMI connection turns the BMW Theatre Screen into an
expanded computer display.

Just deploying the BMW Theatre Screen is an experience. The process
is accompanied by a sound animation – and the sunshades for the side
windows, rear window, and the Panoramic Glass Sunroof are closed and
the ambient lighting in the rear compartment is dimmed at the same
time. Passengers can effortlessly adapt the positioning of the BMW
Theatre Screen to their requirements. The updated BMW Touch Command
digital control screens in the rear doors are used not only to move
the screen forward and back with ease, but also to adjust the viewing
angle. Adding the finishing touches to the BMW Theatre Screen
experience is the immersive sound of the Bowers & Wilkins speakers
and Dolby Atmos support.

 

Immersive light experience with new ambient light strip and
new light elements.

The new lighting concept inside the BMW 7 Series greets the driver
with a harmonious, immersive experience adapted to personal
preferences. The welcome animation that unfolds outside the car
continues seamlessly to the interior in a neatly composed overall
choreography of illumination, sound elements and personalized settings.

An array of light elements generates soft, evenly spread, and diffuse
illumination with a wrap-around effect; the sophisticated, modern
design creating a pleasant and exclusive ambience inside the car.

An important part of the animation and a central element of the
interior design is the new ambient light strip, which reaches across
the full width of the cockpit. In daylight it illuminates with a
delicate alabaster structure, whereas in darkness it produces a
moderately dynamic light effect. The colour and brightness of the
light respond to the time of day and – like all the light elements –
can be adjusted to personal preferences via the My Modes Personal.

The second style-defining design feature in the new BMW 7 Series are
the new light elements integrated seamlessly into the backs of the
front seats at head-restraint height. These vertically arranged lights
extend the immersive light mood elegantly into the rear compartment.

Finally, there is the optional Sky Lounge Panoramic Glass Sunroof.
More than 40 LED lights illuminate a graphic structure extending
throughout the interior. The pattern replicates elements of the
quilting on the seat surfaces. The colour world of the light effects
takes its cues from the activated My Modes, and can also be selected independently.

Speaker covers in the rear doors that are illuminated from the
inside, new additional reading lights in the rear compartment and
other illumination elements round off the lighting concept.

 

Bowers & Wilkins sound systems and Dolby Atmos support
deliver a high level of listening pleasure. Acoustics have been enhanced.

The new BMW 7 Series is fitted with the Bowers & Wilkins Surround
Sound System as standard. It features a seven-band equalizer and up to
18 speakers with attractive metal covers. Its amplifier output is up
to 575 watts.

The optional Bowers & Wilkins Diamond Surround Sound System
delivers genuinely high-end audio. Up to 36 speakers and an amplifier
output of up to 1,925 watts perfectly showcase every sound and set the
standard in the 7 Series’ segment. The fully active audio system
brings a seven-band equalizer and seven carefully crafted sound
profiles. Additional surround speakers are integrated into the head
restraints of both the front seats and the two outer rear seats. And
the sound system also has a 4D audio function, which uses exciters in
the front and rear seat backrests to improve perception of bass
frequencies, even at low volumes.

Audiophile drivers and passengers in vehicles specified with the
Bowers & Wilkins Diamond Surround Sound System will be pleased to
find their 7 Series now also offer a rich and varied audio experience
in Dolby Atmos quality. Dolby Atmos creates a three-dimensional
soundscape for compatible audio formats and allows sound objects to be
moved around freely within the cabin. The new BMW 7 Series therefore
provides a new and immersive audio experience when streaming films or music.

The further improved interior acoustics of the BMW 7 Series create
the ideal environment in which to enjoy the ultimate in audio
pleasure. As well as side windows with flush-fitting seals,
standard-fit acoustic glazing, an elastic steering gear mounting
fitted on the front axle subframe, an additional model-specific motor
mount in the BMW i7 and tires containing internal foam absorbers that
provide integrated soundproofing (depending on option or package
chosen), the 7 Series also features exterior mirror caps that benefit
from additional aeroacoustic optimization and improved door insulation.

 

High-quality materials, classic appointments, and innovative
details maximize comfort. Owners can adapt the interior design to
their own personal tastes.

The meticulous selection, crafting, and presentation of surfaces,
textures and details are key to creating an interior that exudes
quality and exclusivity. This devotion to detail can be seen in many
different aspects of the new BMW 7 Series interior.

The instrument panel and centre console come as standard with Oak
Mirror Finish Fine-Wood Trim with Grey Metallic Highlights. Optional
alternatives include Limewood Open-Pored Wood Trim, BMW Individual Ash
Flowing Grey Open-Pored Trim and, for the first time, Alcantara
interior trim in coordinating interior colours. With this option, the
trim strips for the centre console come in Piano Black. The optional M
Carbon Trim brings a particularly sporting ambience to vehicles
specified with the M Sport or M Sport Pro Packages.

The uncluttered design of the instrument panel continues into the
door panel trim. Catching the eye here is the new control panel that
groups together frequently used functions elegantly and practically.
The controls for the seat backrest, forward/back position, and seat
height adjustment are made from crystal glass, providing not only
exceptional quality of workmanship for customers to enjoy but also
superb look and feel.

BMW Glass controls can also be found in the newly designed centre
console – for the start/stop button, gear selector lever, and volume
control button. The integrated cup holder is illuminated, while the
integrated smartphone tray offering inductive charging with up to 15
watts of power is trimmed in soft Alcantara and has a magnetic holder
that keeps mobile phones securely in place. If the driver leaves their
mobile phone behind in the smartphone tray, an alert in the goodbye
screen reminds them.

New, fully electric slot-type air vents are integrated almost
invisibly into the instrument panel – a design solution that feeds
into the clean and uncluttered interior look overall. The airflow can
be controlled intuitively and precisely via the Central Display.

 

Customers can choose from a host of appointments and colour
combinations to bring a personal touch to the design of their car’s
interior. All the elements of the interior are stylishly
coordinated.

The new BMW 7 Series is equipped as standard with Merino Leather –
available in Black, Mocha, Smoke White, or Tartufo with elaborate
quilting. An Alcantara roofliner is also optionally available.

 The optional Merino Leather with Exclusive Contents, available in
Black, Mocha, Smoke White, Tartufo, two-tone Caramel/Atlas Grey and
new Adelaide Grey, takes the feeling of wellbeing on board the BMW 7
Series to another level. The Alcantara roofliner comes in Black when
the leather shades Black, Mocha or Adelaide Grey are specified, while
Smoke White,Tartufo and Caramel/Atlas Grey combine with a roofliner in
Atlas Grey.

Exceptional quality and an extremely cozy atmosphere are promised by
the Merino Leather/Cashmere Wool in the colour combinations Smoke
White/Atlas Grey or Black/Dark Grey. The neatly coordinated colours
contrast between the leather in the upper section of the seats and the
cashmere-rich cloth in the lower section, plus elaborate quilting and
fine perforation create a unique impression – both visually and
tactily. Their intricate, symmetrically embroidered pattern makes
these seats a beautifully eye-catching feature of the interior. The
exclusive cashmere wool material combination is also available for the
centre armrest and neck cushions. Smoke White/Atlas Grey equips an
Alcantara roofliner in Atlas Grey, while Black/Dark Grey can be
combined with an Alcantara roofliner in either Black or Ivory White.

 

First-class seating comfort: standard comfort seats and
optional Executive Lounge for the rear compartment.

Standard specification for the BMW 7 Series includes multifunction
seats with extensive electric adjustment, as well as seat heating,
armrest heating and lumbar support for the driver and front passenger.
The seat position can be adjusted easily using the newly designed
control panels in the door trim and via the Central Display. The
standard multifunction seats also come with active seat ventilation,
while a massage function with nine programs and three levels of
intensity can be optioned. The rear seats are adjusted using the BMW
Touch Command digital control panels in the door trim.

Offering exceptional seating comfort, the Executive Lounge Seating
comprises an integrated leg rest for the area behind the
front-passenger seat and a quilted and heated centre armrest with
high-quality glass insert and integrated, Alcantara-trimmed smartphone
tray for wireless device charging. Coordinated adjustment of the angle
of the backrest and backrest’s upper section, the forward/backward
position of the seat, and the seat angle allows an extraordinarily
comfortable reclining position with a torso angle of up to 43°.

The design principle for the leg rest is unique, with its calf
support fixed directly to the seat surface without a gap. The
front-passenger seat can be moved fully forward and its backrest
tilted forward as far as it will go to enable the ideal seating
position and legroom for the rear passenger behind it. The adjusting
mechanism has been optimized to allow the driver to see in the
passenger-side exterior mirror.

 

Ergonomic and intuitive steering wheels with a new design and
new operating philosophy.

Three new steering wheel designs in up to three colours combine
eye-catching design with excellent ergonomics and high-quality
materials. The new steering wheel with slightly flattened design and
vertical spoke is an integral element of the BMW Panoramic iDrive
display and operating concept. The multifunction steering wheel with
haptic feedback follows the shy-tech principle whereby the controls
for the driver assistance functions – if fitted – are illuminated.

 

Updated automatic doors with Soft Close mechanism offer
outstanding ease of use.

The optional automatic doors have been optimized for the updated BMW
7 Series. A button for opening and closing the doors is located in a
new, more ergonomically optimal position on the inside of each door
handle. A single touch of the newly designed handles set flush into
the body is all that is required; the doors will open and close
reliably even if the user is wearing gloves or the door handles are
iced over. There is also a corresponding button on the inside of each
door. A host of other options for using the doors are also available,
e.g. the My BMW App, voice commands or the simplified menu structure
of BMW Panoramic iDrive with BMW Operating System X.

The new Soft Close mechanism is particularly user friendly, closing
the doors smoothly and underscoring the luxurious ambience of the new
BMW 7 Series each time the customer gets in and out. An integral servo
mode allows the doors to be opened and closed manually with little
effort. Plus, the automatic doors now work using radar sensors. These
are integrated almost out of sight in the side skirts, front end and
rear of the car, and allow the doors to be opened and closed more
quickly than was previously possible. The sensors also identify
possible obstacles with a high level of precision, which makes the
integral collision protection even more effective. The radar sensors
detect not only obstacles near the doors but also road users
approaching the car, which significantly lowers the risk of collision.

 

New digital interior mirror.

Another new feature available for the BMW 7 Series is the optional
digital interior mirror, which enables the driver to use the
conventional visual mirror or a digital mirror function, as they
prefer or the situation demands. The digital variant uses a camera –
integrated elegantly into the parcel shelf – that shows the view
behind the car in the mirror. This technology is especially helpful
when using the BMW Theatre Screen, for example. The digital interior
mirror will be offered from November 2026.

 

BMW Panoramic iDrive featuring BMW Operating System X –
complete driver orientation, BMW-style.

The visionary BMW Panoramic iDrive system represents the latest
generation of the BMW display and operating concept. Centred on the
interaction between user and car, it redefines vehicle operation, the
display of information and driver orientation. By intelligently
linking displays, controls, and software, it creates a fully
integrated system that is intuitive, convenient and ergonomic to use
and provides the driver with the relevant information at all times.

At the system’s heart is the BMW Panoramic Vision, which employs
newly developed technology to project content across the entire width
of the lower area of the windscreen. The content shown here is always
visible and forms the visual basis of the entire display and operating
concept. Driving-related information is displayed in a clearly
structured form on the left-hand side in the driver’s field of vision,
without restricting their view of the road ahead. The content in the
central and right-hand areas of the display can be personalized and is
visible to all passengers.

The BMW 3D Head Up Display integrated above the BMW Panoramic Vision
projects selected content directly into the driver’s line of sight and
purely for their benefit. This display enables highly precise spatial
perception – with navigation instructions, for example, or information
from the driver assistance systems. The content shown in the BMW 3D
Head-Up Display and the BMW Panoramic Vision is perfectly coordinated,
with the two complementing each other to create a consistent, clearly
structured display experience.

The 17.9-inch Central Display in free-cut design is integrated into
BMW Panoramic iDrive as another essential control element. It features
sophisticated matrix backlight technology for brilliant graphics and
excellent readability in all light conditions. The special free-cut
design allows for optimal ergonomic positioning and combines with the
improved menu structure featuring QuickSelect to ensure convenient,
simple and intuitive touch control.

There is a menu on the Central Display containing widgets that can be
moved to the BMW Panoramic Vision by drag and drop. Up to six widgets
can be freely arranged in this way to enable quick access to
frequently used functions. Further widget content and submenus can be
displayed in the BMW Panoramic Vision using the newly developed
multifunction steering wheel.

The multifunction steering wheel employs the shy-tech philosophy,
meaning its controls are only illuminated when required. The controls
for driving assistance and parking functions are located on the left
side, while those for infotainment functions, such as phone calls or
the media player, can be found on the right. These functions can be
operated via a specially designed control panel that provides haptic
feedback, allowing the driver to control key functions safely and
accurately without taking their eyes off the road.

BMW Panoramic iDrive is underpinned by the BMW Operating System X
software. This serves as an intelligent platform for the display and
operating system and is designed explicitly for a software-defined
vehicle (SDV) approach. The architecture is based on the Android Open
Source Project (AOSP) and offers excellent update and upgrade
capabilities. This means that the system stays up to date for a long
time and allows the continuous addition of new functions and digital
services. BMW Operating System X meticulously manages all interaction
elements and ensures information is consistently presented in a
context-sensitive manner that suits the situation at hand.

One of the system’s key features is its wide-ranging customizability.
Content, widgets and displays are individually configurable, allowing
them to be adapted to personal preferences. Users can select colours,
display schemes and background images to create a personalized digital
experience. They will also be able to set their own pictures as the
background image for the Central Display using the My BMW App. The
appearance of the user interface design colours across all displays
automatically adjusts to the selected image. Drivers have a wealth of
options for tailoring the user interface design as they wish in
Personal mode, enabling even greater customization of displays,
interactions, and vehicle-related settings. Further My Modes, such as
SPORT, EFFICIENT and SILENT, add to the range of personal setups
available to customers.

The BMW ID opens the door to the customizable driving experience with
BMW Operating System X. Up to seven different users can sign in with
their BMW ID, allowing them to enjoy every drive to the fullest with
their individual settings. Before setting off, a message greeting the
driver by name – together with their personal profile picture if
desired – will automatically appear in the Central Display.

The interplay between the BMW Panoramic Vision, BMW 3D Head-Up
Display, Central Display, and multifunction steering wheel – all
controlled by BMW Operating System X – creates a consistent, clearly
structured display and operating concept. Physical and digital
controls combine to deliver a seamless user experience that is
designed specifically for driver orientation and ergonomics. In the
process, the “hands on the wheel, eyes on the road” principle is
reinterpreted and elevated to a more advanced technological level.

 

BMW Intelligent Personal Assistant, enhanced by Amazon’s
Alexa+ AI technology.

The multimodal operating logic of BMW Panoramic iDrive combines
touch, haptic and voice-based interactions. The enhanced BMW
Intelligent Personal Assistant plays a key role here, enabling
numerous vehicle functions, navigation destination entry and media
content to be controlled using natural language, without the need for
defined voice commands.

The self-learning assistant turns the vehicle into an intelligent
digital companion. The voice assistant can be summoned in the usual
way with the prompt “Hey BMW” or the push of a button on the steering
wheel’s right-hand control panel. The BMW Intelligent Personal
Assistant can help to control the windows, air conditioning, seating
comfort, phone calls, in-car entertainment and far more besides. It
can also be used to call up a large number of function menus or
operate certain apps.

The addition of Amazon’s Alexa+ AI technology to the BMW Intelligent
Personal Assistant increases the range of functions even further. The
integration of Amazon Alexa+ into the BMW Intelligent Personal
Assistant marks a technological leap forward focused on adding value
for the customer. The AI technology used is a large language model
(LLM), a type of generative AI that “understands” language and is
capable of formulating its own responses. This results in more
dialogue-based verbal interaction, enabling intuitive and intelligent
exchanges, access to external knowledge bases, cloud-based services
and media content, as well as control of vehicle functions. Linking
the BMW Intelligent Personal Assistant to an Amazon account allows the
user to search for and stream music, listen to the latest news and
access a wide range of other content effortlessly. Availability will
be gradually expanded, starting with the German and US markets.

At the driver’s request, the BMW Intelligent Personal Assistant is
also able to offer proactive suggestions based on usage patterns and
other factors. BMW Operating System X further expands this intelligent
capability by taking far more contexts into account, e.g. based on the
driving situation, environmental analysis or interior sensing.

 

A highlight of the new BMW 7 Series interior: standard-fitted
BMW Passenger Display takes entertainment for the front passenger to
the next level.

The BMW Passenger Display, which is making its debut in the new BMW 7
Series and will be fitted as standard, is a first for the BMW brand.
Together with the Central Display, it forms a defining element of the
display and operating philosophy in the new BMW 7 Series. Measuring
14.6 inches, it offers the same sophisticated technology as the
Central Display.

The BMW Passenger Display has been specifically designed to provide
entertainment for the front passenger during the journey. The full HD
display allows easy and intuitive multi-touch operation. The screen
seems to merge seamlessly into the Central Display with free-cut
design. It gives the front passenger full access to the wide range of
BMW Entertainment options, including video streaming and TV programs,
gaming, music and much more besides. Log-in with a BMW ID is not
required. BMW Digital Premium includes the necessary data allowance
and is available on all the car’s displays. An integrated shield
function ensures the driver can stay focused on the task of driving at
all times. The interior camera detects any driver distraction while on
the move and automatically dims the display.

If there is no front passenger in the car, the BMW Passenger Display
will automatically switch to a reduced mode and blend harmoniously
into the other displays inside the BMW. Here, the display background
is adjusted to suit the active My Mode and the ambient lighting.

 

Extensive upgrade for the unrivalled BMW Theatre Screen – 8K
streaming, gaming, Zoom video calls.

The BMW 7 Series update also includes a far-reaching upgrade for the
BMW Theatre Screen. The entire surface of the 31.3-inch 8K
touchscreen, together with all its functions, can now be operated by
touch. And the occupants in the rear can now also access the BMW video
streaming platform and use numerous additional popular entertainment
and information apps. The apps are easily downloaded via the BMW
ConnectedDrive Store. A wide range of video games is also available
via AirConsole.

The connectivity provided by BMW Digital Premium – 4 years of service
are included as standard – is all that is required to download and use
the apps. Devices such as headphones and game controllers can be
paired via Bluetooth. There is also an HDMI port in the centre console
e.g. for plugging in a TV streaming stick or laptop.

The BMW Theatre Screen additionally comes with a new built-in camera,
making it simple to make video calls via Zoom from the rear seats.

 

Modern, powerful software and electronics architecture for
future-proof vehicle functions.

The new BMW 7 Series benefits from the completely new E/E
architecture developed for the Neue Klasse as the basis for a
“software-defined vehicle” (SDV). This makes the vehicle more
intelligent and efficient overall, with greater capabilities. The
centralized high-performance computers together boast 20 times more
processing power than the current generation of models. This means the
vehicle is prepared for upcoming software and function updates,
including interactive AI features. The zonal wiring harness
architecture reduces harness weight by around 30 percent while saving
around 2,000 feet of wiring. As well as enabling shorter, thinner
wiring, it uses digital smart eFuses for intelligent power
distribution and makes a significant contribution to improving the
vehicle’s overall energy efficiency.

The new electronics architecture underpins a more advanced software
architecture that will keep all future BMW models fully up to date via
software updates. In view of the wealth of digital functions in a
software-defined vehicle, it is crucial that functions can be
continuously refined on stable software platforms instead of always
having to be newly developed. That is what we have achieved with the
new BMW model generation, starting with the Neue Klasse.

 

Top-class in-car entertainment – greatly enhanced
entertainment offering, including apps from popular third-party
providers.

BMW Operating System X offers customers more in-car entertainment
options than ever before. The convenience of using the extensive app,
video, and gaming portfolio – with unlimited data – provided with the
BMW Digital Premium package is included for four years as standard. A
single connection per car is all that’s required, and this is then
available to enjoy entertainment offerings on the Central Display, BMW
Passenger Display and BMW Theatre Screen.

Customers are also able to access the Video app (powered by TiVo™),
which provides an ever-expanding range of content, such as news and
live/on demand streaming platforms. Videos can be streamed on the
Central Display, BMW Passenger Display and BMW Theatre Screen when the
vehicle is stationary. This functionality remains available to use on
the BMW Passenger Display and BMW Theatre Screen while on the move. By
signing in with existing accounts, customers can resume movies or
series from the exact point they left off at home.

The AirConsole app provided by BMW Operating System X offers great
entertainment for all passengers – with world-famous classics that
have been specially adapted for the in-car gaming experience, such as
UNO® Car Party!. Hot Wheels: Xtreme Overdrive™ from Mattel is a new
highlight in the extensive AirConsole gaming library. With AirConsole,
players can use their smartphones as controllers, allowing all
passengers to play with or against each other.

Customers can obtain further games and apps for in-car entertainment
from the BMW ConnectedDrive Store. Selected games can now also be
controlled with the Bluetooth controllers for standard games consoles.
The BMW ConnectedDrive Store already features a total of over 60 apps
worldwide. Categories include music & audio, entertainment,
gaming, news, and travel & local – and the choice will continue to grow.

 

BMW Digital Premium: the flexible, complete package for
entertainment, security functions and extended navigation features.

The BMW Digital Premium package includes the Security Assistant,
which comprises a host of useful functions to give the customer
greater peace of mind. Attempted thefts and parking bumps will trigger
push notifications in the My BMW App, for instance. And in the event
of an accident, the BMW Drive Recorder instantly makes exterior
footage of what happened available in the car, and this footage can
then be exported to a mobile phone. The anti-theft and parking
collision recorder also makes automatic video recordings. The optional
Remote Inside and Remote 3D View functions additionally allow
customers to take a glance inside their car and check its immediate
vicinity using the My BMW App.

In addition, BMW Digital Premium expands the range of navigation
functions within BMW Maps. Additional real-time traffic information,
satellite views, 3D building models and proactive tips assist with
accurate and anticipatory route planning. Information on parking
facilities and points of interest is also presented in greater detail.
Precise and realistic visualisation of traffic lanes facilitates
navigation guidance when dealing with complex road layouts in cities.

The data required for entertainment functions is included with BMW
Digital Premium, meaning there is no need for customers to provide a
data connection by using a smartphone as a hotspot or signing in to a
Wi-Fi network. This connection can be used with the Central Display,
BMW Passenger Display and BMW Theatre Screen. What’s more, the
5G-ready vehicle telematics system ensures the best possible streaming
speed at all times. In the new BMW 7 Series, the features of BMW
Digital Premium are included free of charge for four years. Once this
period has expired, the package can be extended on a monthly or annual
basis via the BMW ConnectedDrive Store. New features and services can
be added over time to provide an always up-to-date, connected and
future-ready digital user experience.

 

Effortless smartphone integration using Apple CarPlay and
Android Auto as standard.

Wireless use of Apple CarPlay and Android Auto is also included as
standard. Any available metadata for media titles or route guidance
instructions that are active in the current mode is shown to the
driver in the BMW Panoramic Vision and BMW 3D Head-Up Display in an
intelligently presented form. The QuickSelect widgets continue to be
available in the Central Display’s home screen, while the content
projected from the smartphone is embedded alongside them so that it
fits into the display’s shape. Once linked, the Apple CarPlay /
Android Auto icon will be added to the menu bar, allowing the
projected content to be displayed in full-screen mode.

 

The new BMW i7 60 xDrive.

The BMW i7 captures the range’s forward-looking premium character
with particular flair and now offers an even more effortless drive.
More comfortable throttle response, for example, allows even more
sensitive control over this luxury sedan, which offers driving
pleasure, passenger comfort and a luxurious ambience without
compromise – and with zero local emissions. The BMW i7 comes with two
sound-isolated electric motors. These provide compellingly
instantaneous and virtually silent power delivery along with supreme
traction and directional stability thanks to the standard all-wheel
drive. The new driving sounds, sound effects and acoustic signals of
BMW HypersonX add another layer to the all-encompassing experience in
the BMW i7 60 xDrive.

The BMW i7 60 xDrive produces a combined maximum output of 536 hp and
maximum system torque of 549 lb-ft. This allows the BMW i7 60 xDrive
to accelerate to 100 km/h from standstill in about 4.8 seconds onto an
electronically limited top speed of 240 km/h.

 

New high-voltage battery: improved range – partly thanks to
the increase in usable energy content to as much as 115.5 kWh
enabled by sixth-generation BMW eDrive cylindrical cells.

The high-voltage battery in the new all-electric BMW i7 now features
the new cylindrical cell from the sixth generation of BMW eDrive
technology, which made its debut in the BMW iX3 – the first
representative of the Neue Klasse. Compared to the previous Gen5
prismatic cells, the volumetric energy density of the cylindrical
cells is 20 percent higher. Combined with increased drive system
efficiency, they are a key enabler of longer ranges and faster
charging. As a result, the new BMW i7 60 xDrive is now able to offer
customers an estimated range up to 560 km.

The updated i7 is fitted with a new high-voltage battery housing with
the same external dimensions as before and with the Gen6 cylindrical
cells integrated in a modular arrangement. This solution is unique
within the BMW Group’s all-electric portfolio. The high voltage
battery’s usable energy content has increased by more than ten percent
to a maximum of 115.5 kWh (net).

Thanks to a variety of BMW EfficientDynamics measures, such as the
use of silicon carbide semiconductor components for the power
electronics (SiC inverters) and friction optimized wheel bearings,
overall vehicle efficiency has also been increased by up to seven percent.

 

Electric motors based on the principle of an electrically
excited synchronous motor.

Along with the new high-voltage battery with the latest Gen6
cylindrical cells and the overhauled charging technology, the updated
BMW eDrive technology aboard the BMW i7 also comprises the highly
integrated drive units at the front and rear axles, These have been
optimized through the integration of an SiC inverter and bring
together the electric motor, power electronics and transmission within
a single, compact housing.

The electric motors in the BMW i7 work according to the principle of
an electrically excited synchronous motor, where it is a precisely
controllable electrical feed that sets the rotor in motion rather than
fixed permanent magnets. This allows the use of critical rare earth
metals (required for magnetic components) to be avoided altogether in
the manufacture of the rotor.

 

Adaptive recuperation takes traffic lights into account and
can automatically brake the car to a stop.

The BMW i7 boasts a sophisticated system of adaptive recuperation
control with the ability to automatically decelerate to a standstill
in response to vehicles in front or at traffic lights. This
significantly improves driving comfort at near-stationary speeds.
Adaptive recuperation generally allows the intensity of brake energy
regeneration during overrun and braking to be automatically optimized
for the traffic situation, as detected using data from the navigation
system and the driver assistance systems’ sensors. When approaching a
junction, for example, the level of recuperation can be increased
(also possible if route guidance isn’t activated), thereby feeding
energy back into the high-voltage battery while harnessing the
deceleration effect.

On the open road, on the other hand, the coasting function can take
over, allowing the car to “freewheel” with no drive power whenever the
driver eases off the accelerator.

In addition to adaptive recuperation, the driver can also choose a
high, medium or low brake energy regeneration setting for all driving
situations. Driving position B automatically activates the highest
recuperation setting, which also produces the distinctive one-pedal
feeling. The range horizon clearly illustrates the impact of driving
style on the high-voltage battery’s charge level.

 

The charging experience in the new BMW i7: user friendly,
intelligent and efficient with a significantly increased charging
rate and standard NACS charge port.

With its electric current strength of up to 630 amps and a
significant increase in the maximum charging rate from 195 to 240 kW,
the new BMW i7 can now be charged from 10 to 80 percent in just 29
minutes at certain fast charging stations.

Every electrified BMW i7 will be fitted as standard with an NACS
charge port, enabling access to the nationwide Supercharger network,
as well as adapters for charging at stations with other types of connectors.

 

Charging-optimized route planning and predictive thermal
management for faster DC charging.

The BMW i7 features many innovations for convenient, fast charging on
the go, such as charging-optimized routes planned according to
individual criteria with automatic battery preparation for faster DC
charging, or user-friendly charging stops with Shell Recharge and Plug
& Charge integrated within the My BMW App for automatic
authentication at charging stations.

The BMW i7 is able to store customised charging settings for multiple
individual charging points. If the vehicle returns to a charging
point, it will automatically apply the previous settings.

The BMW Maps navigation system calculates a charging-optimized route
complete with charging stops if the entered destination is beyond the
current range. The driver sets a preferred minimum charge level for
when the vehicle reaches both charging points and the final
destination, and determines which charging station operators to give
preference to. With the help of AI, the system uses past charging
cycles to, for example, ascertain the charging power that can
realistically be expected, susceptibility to faults and the exact
location data of individual charging stations – and then incorporates
the optimal charging station into the route planning. To offer
customers complete transparency, they are also given information on
current occupancy, the number of charging points and connector types.
The vehicle and My BMW App synchronize up-to-date information during
the journey, allowing passengers to check the route and adapt it if
necessary. The availability of places to eat and drink, play areas,
restrooms, and shopping facilities near the charging station is also indicated.

Battery preparation preconditions the high-voltage battery to the
ideal temperature prior to charging at a DC charging station, thereby
increasing the charging rate as soon as the car is plugged in and
shortening charging time. When navigating to a DC charging station
using BMW Maps, the BMW i7 automatically adjusts the battery to the
temperature required. Alternatively, customers are able to activate
this function manually via the Central Display or My BMW App. The
battery’s current temperature status and the time remaining for
battery preparation can be checked at any time by going to Vehicle
Status in the BMW i7 or via the My BMW App.

 

The new BMW 750e xDrive PHEV: coming in 2027.

The plug-in hybrid model, the BMW 750e xDrive, also offers a dynamic
driving experience. In this model, the six cylinder in-line engine
provides 308 hp and is paired with a 194-hp electric motor integrated
into the transmission. This enables the hybrid system to achieve a
combined output of 483 hp. Peak torque is 516 lb-ft. The new BMW 750e
xDrive requires only about 4.8 seconds for the sprint to 100 km/h from
rest. Top speed is electronically limited to 250 km/h, or 140 km/h
when driving on all-electric power.

Production of the BMW 750e xDrive is expected to begin in the fourth
quarter of 2026.

 

BMW Symbiotic Drive keeps the driver involved at all times in
the interplay of human and artificial intelligence.

The advanced Level 2 driver assistance systems from BMW are designed
down to the smallest detail for seamless interaction between
assistance and human driving habits. The aim here is not the highest
possible level of automation in every situation, but a safe driver
assistance experience that offers maximum benefit and remains
controllable at all times. As a result, the driver always stays
involved in the interplay between human and artificial intelligence.
When driver assistance is active, for instance, the driver can
accelerate, steer and brake as required, without instantly
deactivating the assistance system in the process. The clear operating
logic and displays in BMW Panoramic iDrive ensure assisted driving is
intuitive and controllable at all times, enabling the safe use of the
highest SAE Level 2 automation. The symbiotic interaction between
driver and vehicle can also be experienced with active safety
functions that work unobtrusively in the background as silent
companions, such as the Lane Keeping Assistant. The driver’s intention
is determined based on steering behavior and eye tracking, meaning
that the system only assists with warnings and steering inputs when
the driver is unintentionally drifting out of their lane or an
impending collision is detected.

Thanks to BMW Symbiotic Drive, active safety functions will only
intervene when danger is detected if the driver is distracted or does
not have the situation under control. Safety features include the Lane
Keeping Assistant with active lane return, automatic evasion maneuvers
within the car’s own lane, Active Blind Spot Detection and Side
Collision Protection when there is a risk of a lateral collision, plus
Frontal Cross-Traffic Alert with Brake Intervention when turning into
a road or exiting a parking space. The Forward Collision Mitigation
with Evasion Assistant is also effective in helping prevent frontal
collisions using maximum braking power if necessary, and also now does
so in response to wildlife crossing the road. Added to which, the exit
warning function delays doors being opened, e.g. when there is a
cyclist approaching.

 

Parking has never been so easy – with activation of the new
standard Automatic Park Assistant directly from the steering wheel,
AI-supported parking space detection and manoeuvre planning.

The standard Parking Assistant Professional package is capable of
semi-automated parking, while the redesigned visualization of the
surrounding area makes the selection of detected parking spaces even
more intuitive. Automated parking maneuvers are carried out more
swiftly and smoothly. Parking Assistant Professional provides a 360°
all-round view with the option of switching between curb, 3D and car
wash views. The Manoeuvre Assistant is able to record and then perform
recurring maneuvers (covering a distance of up to 200 metres). Parking
Assistant Professional also provides extensive options for carrying
out parking and stored manoeuvres remotely from up to six metres away
using the My BMW smartphone app. All driver and parking assistance
functions can also be activated digitally from the BMW ConnectedDrive
Store at a later stage.

 

Adaptive Chassis Control Professional with Integral Active
Steering and active roll stabilisation for maximum ride comfort and
handling precision.

The Adaptive Chassis Control Professional available as an option for
selected models offers customers another way of maximising not just
the ride comfort of the BMW 7 Series but also its agility and steering
precision. This adds an active roll stabilization feature that uses a
48V electric motor positioned in the centre of the vehicle and active
anti-roll bars to smooth out – exceptionally quickly and precisely –
the lateral forces inducing body roll through dynamically taken
corners. Adaptive Chassis Control Professional improves agility,
directional accuracy and handling precision, and also enables highly
dynamic steering response thanks to its ability to stabilise body roll
more effectively. As a result, the driver enjoys extremely precise
reactions from the steering and particularly fleet-footed performance.
The potential for lateral acceleration and dynamic handling is also
increased with Adaptive Chassis Control Professional, due to the
optimum distribution of roll moment as a function of the driving state
and the resulting balance between the contact forces at the front and
rear wheels.

Active roll stabilization also increases comfort when driving in a
straight line by decoupling the fixed connection between each axle’s
wheels provided by a conventional anti-roll bar. As a result,
suppression of body vibrations is also improved when driving straight
ahead or at low levels of lateral acceleration: since the adaptive
two-axle air suspension with self-levelling function maintains the
full range of spring travel even when the vehicle is heavily laden,
the addition of active roll stabilization makes it possible to
activate a softer air spring setting and increase ride comfort. The
amount of body roll caused by surface imperfections on one side of the
vehicle is reduced thanks to the decoupled anti-roll bars. This has
the effect of decreasing the lateral acceleration forces and the
obtrusive side-to-side head movements they can cause.

As well as reducing rolling movements caused by bumps in the road on
one side of the car, the Active Roll Comfort function fitted in the
latest BMW 7 Series goes further still by actively adjusting the body
height on the corresponding side of the vehicle at the same time.

 

The BMW Digital Key Plus: far more than just a key.

The BMW Digital Key Plus is becoming the preferred form of vehicle
access. Here, smartphones and smartwatches from all leading
manufacturers can be easily set up to work as a vehicle key.
Ultra-wideband (UWB) and Bluetooth technology are used to enable the
smartphone and vehicle to communicate with one another at close range.
The UWB technology allows the user’s location to be pinpointed
extremely precisely while also ensuring the highest possible level of
vehicle access security (certified according to the Car Connectivity
Consortium standard). Customers are able to share the digital key with
others easily and securely using a messaging app, while setting
individual roles and rights at the same time. It also enables the use
of additional functions via the customer’s smartphone wallet, such as
remote operation of the trunk lid.

A welcome sequence – featuring visual effects to accompany the
customer as they move from the outside of the vehicle into its
interior – begins when the customer approaches their car with the BMW
Digital Key Plus. The welcome varies depending on the car’s
specification. From approaching the car to pulling away in it, the
driver can simply leave their smartphone in their pocket the entire time.

In addition to the BMW Digital Key Plus, the driver is also able to
use the high-quality physical key to open and lock the vehicle at any time.

 

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BMW Group in Canada

 

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI.  BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

 

For more information, please contact:

 

Marc Belcourt

Director, Corporate Communications

BMW Group Canada

marc.belcourt@bmwgroup.ca
                                              

 

Jean-Francois Taylor

Product and Technology Manager, Corporate Communications

BMW Group Canada

jean-francois.taylor@bmwgroup.ca