Traditionally, the BMW 7 Series has not quite reached the heights of the iconic Mercedes S-Class in the executive car segment. This trend extends to competitors such as the Audi A8, Lexus LS, and Genesis G90, which also fall short of mirroring the distinguished appeal and star power associated with the S-Class. With SUVs posing an increasing threat, these challengers must innovate significantly in their latest versions to shake up the market.
That’s precisely why BMW has boldly redefined the design of its new 7 Series, showcasing massive kidney grilles and a distinctly boxy, vertical profile. By blending the opulence and calmness typically seen in Rolls-Royce interiors with the expected nimble handling attributed to BMW’s lineage, the new 7 Series could be a game-changer.
The 7 Series is versatile in its offerings, available in multiple drivetrains: traditional gasoline, plug-in hybrid, and fully electric options. This contrasts with Mercedes, which has committed heavily to a unique platform for its electric EQ line, depicting a bold move away from traditional designs.
Outwardly, all BMW 7 Series models appear similar, apart from slight variations in the rear bumpers and exhaust tips. The 750e plug-in hybrid model offers the dual advantage of lower emissions without the range anxiety associated with electric vehicles, though its 55 km electric-only range might limit its appeal depending on charging accessibility.
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Driving the 750e reveals a potent 3.0-litre turbocharged inline-six engine complemented by a 14.4 kWh lithium-ion battery, collectively delivering 483 hp and 516 lb-ft of torque—which significantly enhances its performance compared to its predecessor. The acceleration from zero to 100 km/h nearly rivals that of the all-electric i7 xDrive60.
What makes the 750e notable is the engaging driving experience it offers compared to the generally more sedate S-Class. Activating the Sport Mode tightens the suspension, reduces body roll, and the engine emits a satisfying growl reminiscent of the M440i. With its impressive dynamics, the 750e offers a spirited ride that is both thrilling and refined.
The tranquility inside the 750e’s cabin matches the best in the class, with exterior noises barely permeating the interior sanctuary. Although the suspension is softer than a Rolls-Royce, it adeptly cushions against most road irregularities, making for a luxurious ride reminiscent of floating on a cloud.
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The new model also introduces some progressive tech features like fixed touchscreen panels on door panels, enhancing the aesthetic of its interior controls. While this new system presents a slight learning curve compared to typical controls, it sets a forward-thinking tone for the brand.
Despite some critiques concerning its bold front grille design, the 7 Series manages to carve out a niche for itself in a segment dominated by understated elegance, signalling a distinct presence that makes it immediately recognizable and setting the stage for a new chapter in luxury sedans.
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Author: Craig Clowes
Images: BMW Canada