BMW Group Financial Services Canada welcomes new president and CEO.

Richmond Hill, ON. Birgit Boehm, president and CEO of
BMW Group Financial Services for the Americas Region, is pleased to
welcome Tobias Eismann as president and CEO of BMW Group Financial
Services Canada.

Eismann joins the Canadian market with more than 24 years of
international experience with the BMW Group. His career has led him
to several markets and different divisions within the organization,
including the BMW Group, BMW Group Financial Services and the BMW
Bank. He began his career with BMW in Germany in 2001 and has since
held leadership positions in various areas including Sales, Customer
Experience, Digital Services, Used Car and Financial Services.

In 2016, Eismann was named CEO of BMW
Financial Services Malaysia/Singapore. Prior to that, he spent eight
years in various operational and strategic leadership positions
managing the BMW Group Pre-Owned business. In 2021, he became CEO of
BMW Group Financial Services Spain, a position he held until moving to the Canadian market. Eismann
began at BMW Group Financial Services Canada at the beginning of
April, 2025.

“We are excited to welcome Tobias to lead
the BMW Group’s Financial Services business in Canada,” said Boehm.
“With his extensive and international experience, we are confident
that he will have the right focus on further enhancing our premium
customer experience and driving continued growth and innovation in
this key market for us.”

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BMW Group in Canada.

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned
subsidiary of BMW AG and is responsible for the distribution of BMW
luxury performance automobiles, Sports Activity Vehicles, Motorcycles,
and MINI. BMW Group Financial Services Canada is a division of BMW
Group Canada and offers retail financing and leasing programs and
protection products on new and pre-owned BMW and MINI automobiles, as
well as retail financing for new and pre-owned BMW Motorcycles. A
total network of 51 BMW automobile retail centres, 26 BMW motorcycle
retailers, and 31 MINI retailers represents the BMW Group across the country.

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