Munich. The first half of the year presented a mixed
picture: While the market in China and the countries of the
Asia-Pacific region saw a significant decline in the first six months
of the year, the BMW Group increased its sales in Europe and the US.
In Europe, sales rose by around +5.4%. In the US, the company recorded
growth of +3.9%, where the BMW brand is outperforming the overall
market. In the first half of 2026, the BMW Group delivered a total of
around 1.15 million vehicles to customers worldwide, representing a
slight decline in sales (-4.2%).
“Despite challenges worldwide, we achieved positive sales
results in the US and Europe,” said Jochen Goller, member
of the Board of Management of BMW AG responsible for Customer, Brands,
Sales. “The Neue Klasse continues to show strong momentum.
With the BMW iX3*, we are on track to reach the next major milestone
of 100,000 new orders. The second Neue Klasse model, the BMW i3, is
already seeing strong demand since orders opened ahead of its launch.”
With the start of delivieries of the new BMW iX3, sales of
fully-electric vehicles showed a positive trend in the second
quarter.The BMW Group delivered 116,807 BMW and MINI fully-electric
vehicles to customers between April and June 2026 (+5.2%).
Particularly in the European market, where the BMW iX3 was available
first, BEV sales rose sharply. With 81,445 units delivered in the
second quarter, the company recorded double-digit growth of +38.0%
across Europe. In Germany, BMW rose to second place in Q2 for
registrations of fully electric vehicles.
The BMW brand delivered around one million vehicles
to customers in the first half of the year (-6.2%). The BMW brand
recorded growth in both Europe (+1.5%) and the US (+4.7%). In the USA,
growth was primarily driven by the BMW X models. The new BMW X5 was
also unveiled there in late June, with its market launch expected to
generate positive sales momentum worldwide. During the same period, BMW
M
GmbH delivered 99,595 vehicles to customers (-6.0%).
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With a total of 149,538 vehicles sold, the MINI
brand posted a significant year-on-year increase of +11.7%, marking
its sixth consecutive quarter of growth. MINI’s fully-electric models
experienced strong global demand and were the brand’s primary growth
driver. The Rolls-Royce brand handed over 2,523
vehicles to customers in the first half of 2026 (-9.8%). In the first
six months of the year, BMW Motorrad delivered a
total of 102,847 motorcycles and scooters (-2.9%).
BMW Group sales in Q2/YTD June 2026 at a glance
|
|
2nd Quarter 2026 - Advertisement - |
Compared with previous year % |
YTD June 2026 - Advertisement - |
Compared with previous year % |
|
BMW Group Automotive |
590,962 |
-4.9% |
1,156,742 |
-4.2% |
|
BMW |
508,675 |
-7.7% |
1,004,681 |
-6.2% |
|
– BMW M GmbH |
52,062 |
-6.1% |
99,595 |
-6.0% |
|
MINI |
81,035 |
+17.1% |
149,538 |
+11.7% |
|
BMW Group electrified1 |
162,870 |
+0.8% |
295,407 |
-7.4% |
|
BMW Group BEV |
116,807 |
+5.2% |
204,295 |
-7.4% |
|
Rolls-Royce |
1,252 |
-11.5% |
2,523 |
-9.8% |
|
BMW Motorrad |
60,112 |
-2.0% |
102,847 |
-2.9% |
1
BEVs and PHEVs
BMW & MINI sales in the regions/markets
|
|
2nd Quarter 2026 |
Compared with previous year % |
YTD June 2026 |
Compared with previous year % |
|
Europe sales region |
260,173 |
+7.6% |
496,651 |
+5.4% |
|
Germany2 |
80,748 |
+9.4% |
149,135 |
+10.2% |
|
China sales region |
117,815 |
-30.2% |
261,773 |
-20.4% |
|
Americas sales region |
134,481 |
+9.5% |
244,199 |
+3.0% |
|
USA |
110,169 |
+11.9% |
200,661 |
+3.9% |
|
Fourth Pillar sales region |
77,317 |
-10.8% |
151,751 |
-9.6% |
2
Provisional registration figures
3
Asia-Pacific, Eastern Europe, Middle East, Africa
The delivery figures reported in this press release are provisional
and may change up until the BMW Group Report 2026 is published. Notes
on how delivery figures are prepared can be found in the BMW Group
Report 2025 on p. 427.
BMW Group Corporate Communications
Carolin Bachmann, Communications Sales
Telephone: +49 151 601 38801
Email: carolin.bachmann@bmwgroup.com
Max-Morten Borgmann, Head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24118
Email: max-morten.borgmann@bmwgroup.com
Media website: www.press.bmwgroup.com/
Email: presse@bmwgroup.com
The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the
BMW Group is the world’s leading premium manufacturer of automobiles
and motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide;
the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more
than 202,500 motorcycles worldwide. The profit before tax in the
financial year 2025 was € 10.2 billion on revenues amounting to €
133.5 billion. As of 31 December 2025, the BMW Group had a workforce
of 154,540 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
– from the supply chain through production to the end of their useful life.
www.bmwgroup.com
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Growth in the US and Europe, positive sales momen-tum driven by Neue Klasse models
